Archive for the ‘Inspiration’ Category

Summer Camp for Grown-ups?

Posted by Julie | July 2nd, 2010

 “What do you mean you have to go to work in the summer?”

This from the lips of my precocious, yet insightful, 9 year old son.

I have to admit, I’ve had the same thought lately.

As both a parent and a career person, the rhythm of my life is very much affected by the rhythm of my children’s lives…including the seasonal changes driven by the calendar of a student.

In the fall as they prepare for back to school, I often find myself also exploring and committing to some new learning opportunity (e.g. honing my social media skills, attending a conference on a marketing topic I want to learn more about or flexing my creative muscles through a writing class or cooking etc.).

Similarly, when school ends in June and they get to kick back and take a break…I find myself longing for one too.

Sure things slow down in the summer a bit at work, there are half day Summer Friday’s, long holiday weekends, and the requisite summer vacation.

But sometimes it still doesn’t feel like enough.

I think what I am really longing for is…camp.
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Top 5 Creativity “Rut Busters”

Posted by Julie | May 19th, 2010

What do you do when the well runs dry?

I mean the creativity spring, the idea river, the fountain of wit…

Maybe you are one of the few lucky ones and this never happens to you (liar!).

Fortunately, this doesn’t happen too often to me…but it does happen.

And it’s often when I am physically tired or mentally pre-occupied (usually with kids, home, etc.).

I know it will pass, after all, it always does.

But even though I know it’s temporary, when it does happen, I seem to lose sight of this right away and I go right to…I WILL NEVER HAVE ANOTHER CREATIVE IDEA AS LONG AS I LIVE.

And naturally this makes me panic, and of course this panic blocks my creativity even more and so on, and so on…

So what’s a girl (of guy) to do?

Well once you climb down from the ledge, you might want to try one of these tips…none of them are ground-breaking, but maybe they are worth remembering. And of course, what I really loved to hear is your ideas.

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Sorry for the Radio Silence

Posted by Julie | April 15th, 2010

Been in UK all week with Internet problems.

Now, because of the Volcanic ash, I am in Rome (via Geneva) with my luggage in London, no room ready at my reserved hotel and a very bad lounge singer (unfortunately in English).

Oh the Joys of Travel.

I have not, by the way, run into George Clooney in any of this.

Be back next week (when I recover) with lots of brand insights.

Ciao Bella….

The singer is now playing “September Morn” , better remove all sharp objects….

The Muppets go Ga Ga

Posted by Julie | April 7th, 2010

In case you haven’t seen it, check out this hysterical Muppet  mash-up of Lady Gaga’s latest hit - Telephone.

Imitation may prove yet again to be the sincerest form of flattery. One thing’s for sure, while pop songs will come and go…the Muppet’s are timeless.

That’s my point of view. What’s your twist?
Are you gaga for these little monsters?

The Tale of the Boy and the Box

Posted by Julie | March 9th, 2010

My Mom got me snow shoes for my birthday.

Having just tried out a pair at my friend’s house in Vermont, I was very excited.

But not half as excited as my 8 year son who promptly got to work transforming the empty LL Bean box into a fort.

I looked at the box, determined it had served it’s shipping purpose and started to put it in the recycle pile.

Fortunately, his imagination stepped in and he quickly reclaimed the empty box as a toy.

He spent the next hour cutting out a peep hole in the side, covering it with black paper (better to hide) and rigging a pretty sophisticated system to attach a light bulb to the inside corner of the box “just in case”.

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Calling All Rube Goldberg Fans

Posted by Julie | March 4th, 2010

Check out this amazing video for RGM’s “This Too Shall Pass”.

I must admit I was a bit apprehensive at first, when I saw the red splattered overalls. Was hoping it was paint and not blood.

Bravo for StateFarm for supporting this.

Inspirational!

My Last Meal

Posted by Julie | March 3rd, 2010

We all know that food really isn’t about sustenance- at least the physical kind.

Sure we need food to fuel our bodies and keep them functioning. But it’s no great secret that food is about emotional nourishment and associations.

I find exploring favorite foods and the feelings they evoke is actually a great exercise to do in brainstorming sessions. It helps to warm up the creative juices and can sometimes have direct implications for developing stronger brands.

I remember once pitching a large Atlanta based airline where we recommended that they serve ice tea to everyone who comes on board to really bring their promise of southern hospitality to life. We even recommended finishing each glass with a small mint leaf in each cup to demonstrate (not just talk about) the special touches the airline was touting in its ad campaigns

I am sure many of you are familiar with the power of the fresh baked chocolate chip cookies on Midwest Airlines. It’s not about the physical need of hunger that’s satisfied. It’s about the emotions of comfort and security that the taste, and most importantly the smell, of the cookie evokes.

Here’s a great game that explores these food feelings. It may seem morbid at first blush, but I find that it actually unlocks a lot of creativity and inspiration if you allow yourself to get into it. It’s really fun to do in groups.

It’s called “Last Meal”.

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The Wifi Free Wilderness

Posted by Julie | February 22nd, 2010

I had a great time on vacation last week in Vermont.

I think part of what made it so great was that for whole chunks of time each day I was able to completely unplug.

Not just metaphorically, but literally.

My cell phone didn’t work in the house where we were staying and most of my outdoor time (on the slopes, in the woods snowshoeing) I was also blissfully out of range.

I think we’ve forgotten how wired we are all the time…until we’re not.

And it’s amazing. Quiet, peaceful, and the world doesn’t stop turning or go  to pot, because we can’t be reached or can’t immediately respond to every email or text.

My only disappointment was that for the first time in all the years we’ve been going there, the house we were staying at had been wired for wifi access.

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