Advertising week #adwk 2009 is off to a strong start.

I saw some interesting speakers today.

Jezz Frampton, CEO of Interbrand introduced a panel moderated by Business Week on the Best Global Brands-”building brand credibility and building trust in a recession”.

It featured heads of marketing  from Cisco, Microsoft, Audi and KFC.

Some interesting tidbits:

Audi CMO said that “optimism” was the biggest challenge today in the car industry

KFC CMO stressed how happy they were that they had launched grilled chicken despite the recession. It wasn’t planned this way, but it was too late to cancel the launch and it actually made a big splash and surpassed expectations. Perhaps consumers were looking for something new, healthier, and cheap in these challenging times.

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