QuickBite- Gerald Barnes, the president of Neiman Marcus Direct
quoted in NY Times October 11, 2009 speaking about designer Eileen Fisher and her attempt to reach out to a younger, hipper audience.
I love this sign.
It’s in a strip mall right near where I go to Jenny Craig.
I believe brands should diversify.
But this one just seems confused.
Right when they’ve got my mouth watering for some delicious (and convenient) ribs….
Suddenly they turn around and insist they’ve got more.
Is this a case of brand stretch or brand schizophrenia?
That’s my point of view. What’s your twist?
Would this sign draw you in?
I am a brand enthusiast, passionate futurist and lateral thinker. I am currently working at Virgin Management helping to build the brand in the US by launching new Virgin businesses.*
Learn more » Email Julie »* Though I work at Virgin Management USA, everything here is my personal opinion and is not read or approved before it is posted. The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer.
