It’s Getting Blurry Out There
In this new era of fluid collaboration and two way conversations enabled by social media the lines between sponsors and content have become increasingly blurred.
I know this. And for the most part I embrace it.
I believe that brands need to find new and non-traditional ways to connect with their consumers by bringing them relevant content and facilitating conversations.
But last week two same day articles in the NY Times made me think maybe things are getting a bit too blurry.
The first article was on Weatherproof’s use of President Obama as an implied spokesperson.
The second was Glaxo Smith Kline’s proposed funding of a new movie on Americans and Eating in collaboration with the Creative Coalition. As you may know, GSK is the maker of the popular weight loss drug Alli.
In case you missed it.
This image caught my eye this morning.
