Crazy? Genius?

Actually Cunning. As in Cunning, a creative agency with offices in New York and London.

They decided to bring their mission of “driving engagement” to life but creating a corporate logo for their firm that is meant to be changed and played with.

At it’s most basic level it’s a box with a black dotted line border.

But on their website they declare themselves “solutions neutral” and prove this by embracing multiple design solutions for their logo.

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