Archive for the ‘QuickBite’ Category

Personal Branding: Looks Matter

Posted by Julie | May 10th, 2010

“You want to be taken seriously, you got to have serious hair.”

- Tess in the film Working Girl

Remember this moment when Melanie Griffith’s character went from her “working girl” hair to a shorter, more serious do?

You can chalk it up to dramatic license, but I think there was actually an interesting tidbit on personal branding in there.

Like it or not, we are judged by how we look.

Lest you think that this is a women’s only issue, check out  this article about a recent study that found that CEO’s  (all men) look more or less credible according to their facial features.

Keep reading »

Category: Personal Branding, QuickBite

QuickBite

Posted by Julie | January 18th, 2010

“Whatever affects one directly, affects all indirectly. I can never be what I ought to be until you are what you ought to be. This is the interrelated structure of reality.”

- Martin Luther King, Jr

I was searching through a list of his inspirational quotes and came across this one. While, it might be a lesser known saying it struck me as very relevant today’s culture of interdependency. Whether you are talking about social media and marketing or the moral imperative to reach out and help total strangers in Haiti, I do believe that it is clear that we will all succeed or fail based on our collective actions.

What does Martin Luther King Jr. and this day of remembrance mean to you?

Category: Inspiration, QuickBite

QuickBite

Posted by Julie | December 23rd, 2009

“God, I’m 51 years old and I spent 30 years of my life doing things I didn’t want to do. The things you do to please other people! I said to myself, Well now I’m just going to have a good time. That was the most freeing thing.”

-Alec Baldwin in this month’s Wired Magazine in an article titled “Stay in the Game: The Fall and Rise of Alec Baldwin” where he speaks about his failures, his TV comeback, and how he looks forward to failing again.

I am a big fan of Wired and this month’s issue does not disappoint.

There’s a picture of Alec Baldwin on the cover in a fighting pose and a big black box that says “Fail. Why Losing Big Can Be a Winning Strategy”.

Along with Mr. Baldwin-Mike Tyson, Meg Whitman, and Bill Clinton talk candidly about some of their biggest failures and most importantly what they’ve learned from them.

As I mentioned in my earlier post Fail Harder, I’m also a big fan of failure. Not that I enjoy falling on my face. But I do think true innovation takes risk. And failure is a sure sign that you are taking risks.

What have you learned from failure?

Category: Celebrity Branding, Overcoming Obstacles, QuickBite

QuickBite

Posted by Julie | December 14th, 2009

(Tiger Woods) “is no longer the right representative for our brand after the circumstances of the last two weeks.”

-Global consulting firm Accenture this Sunday on their decision to end a six year endorsement contract as reported in Advertising Age

Will Tiger’s other sponsors (AT&T, NIke, Pepsico, EA Sports) also leave Tiger in his tracks?

Do you think they should?

Category: Celebrity Branding, QuickBite

QuickBite

Posted by Julie | December 10th, 2009

gump

My momma always said, “Life was like a box of chocolates. You never know what you’re gonna get.”

-Tom Hanks in the movie Forrest Gump

I love this quote.

And the older I get the more I find it to be true.

At a certain point you need to learn to stop trying to control everything and just enjoy the bumpy, twisty ride.

What words do you live by?

Category: QuickBite

QuickBite

Posted by Julie | December 1st, 2009

“I’m human and I’m not perfect. This is a private matter and I want to keep it that way.”

-Tiger Woods on his desire not to comment on his 2 a.m. car accident on Friday.

Do you think Tiger is taking the right approach?

What damage is he doing to his brand by keeping mum?

Some interesting advice on 5 Critical PR Moves Tiger Needs to Make Now.

Do you agree?

What’s your twist?

Category: Celebrity Branding, QuickBite

QuickBite

Posted by Julie | November 17th, 2009

einstein

“Problems can not be solved

 within the framework

in which they were created.”

- Albert Einstein

Do you agree with this quote? What’s your twist?

Category: Problem Solving, QuickBite

QuickBite

Posted by Julie | November 4th, 2009

“The First Marriage. The union of Barack and Michelle Obama is one of the world’s most formidable brands.”

- New York Times Magazine November 1, 2009

I thought this article was fascinating. Not just because of the insight into the relationship but also how the author Jodi Kantor positioned this union as a global brand with immense influence.

Category: QuickBite

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