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	<title>BrandTwist</title>
	<link>http://BrandTwist.com</link>
	<description>Brand Twist delivers fresh perspectives and inspiration on branding, innovation, trends and breakthrough business ideas.</description>
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		<title>Super Bowl Ad Round-up- My Top 5</title>
		<description><![CDATA[Great game! Ads&#8230;well not so much. There were definitely some good ones in there but overall I found the lot pretty uninspiring.
I guess it just goes to prove, once again, that there is no direct relationship between money spent and creativity.
Here are my top 5 picks.
#1 Snickers- I found the use of Betty White and [...]]]></description>
		<link>http://BrandTwist.com/?p=1978</link>
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		<title>QuickTwist</title>
		<description><![CDATA[
Do these Tiger golf balls cross the line?
These Tiger Woods Mistress golf balls hit the news yesterday and according to the media have at least one of his alleged former mistresses up in arms.
What do you think? Is this a harmless &#8220;novelty&#8221; product taking advantage of an outrageous scandal or do you agree that there&#8217;s [...]]]></description>
		<link>http://BrandTwist.com/?p=1952</link>
			</item>
	<item>
		<title>Make Every Job Count</title>
		<description><![CDATA[Here&#8217;s a great story about the power of one person to brighten the day of so many others. It&#8217;s about Johnny, a supermarket bag boy, who decided to make a difference in his customer&#8217;s lives and inadvertently started a movement within his store.
Warning, put this on mute while watching. The story is told in screen titles and [...]]]></description>
		<link>http://BrandTwist.com/?p=1800</link>
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		<title>More Spicy Video</title>
		<description><![CDATA[Yesterday I wrote about using Video to Spice Up Things Up  in your brand communications.
In response, one BrandTwist follower sent me this video from Gillette. It   gives how-to instructions for men on keeping their private parts well-groomed.
I think their phrase &#8220;When there&#8217;s no under-brush the tree looks taller&#8221; sums up the video&#8217;s message pretty well.

]]></description>
		<link>http://BrandTwist.com/?p=1926</link>
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	<item>
		<title>Spice Things Up with Video</title>
		<description><![CDATA[Video is not just for big brands on the Superbowl.
Even so-called &#8220;mundane&#8221; communciation can be spiced up with a little clever (and inexpensive) video play.
Here&#8217;s a great case in point. It&#8217;s a video from Image Premiums  a company that sells corporate premiums -products such as USB disks, t-shirts, water bottles, etc.
It&#8217;s worth a quick watch.


According to [...]]]></description>
		<link>http://BrandTwist.com/?p=1894</link>
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	<item>
		<title>Is it Too Late for Toyota?</title>
		<description><![CDATA[This article in Today&#8217;s New York Times about Toyota&#8217;s slow response to a deadly problem literally made me sick to my stomach.
The terror that Highway patrol man must have felt as his car careened at 120 miles an hour is unthinkable.
Many brands go through a crisis at one point or another in their history. And [...]]]></description>
		<link>http://BrandTwist.com/?p=1922</link>
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	<item>
		<title>QuickTwist</title>
		<description><![CDATA[How good are you at saying &#8220;No&#8221;?
In a recent post on What Would Make Women Happier, learning to say no more was ranked as number #9. Interestingly it didn&#8217;t make the top 10 for the men&#8217;s list.
Personally I struggle with this a lot. It&#8217;s just not in my nature to say no. I love to [...]]]></description>
		<link>http://BrandTwist.com/?p=1906</link>
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		<title>iPad: Genius or Hype?</title>
		<description><![CDATA[Unless you are living under a rock, you have no doubt seen Apple&#8217;s iPad launched yesterday.

I am in awe of the design and the user interface.  But as I fight off falling head over heels under the powerful Apple spell&#8230;I do have a few questions.

First, I am wondering what this is meant to replace. While [...]]]></description>
		<link>http://BrandTwist.com/?p=1896</link>
			</item>
	<item>
		<title>Keeping Green Resolutions</title>
		<description><![CDATA[Recently I was talking to some colleagues about New Year&#8217;s resolutions and one said his resolution was to try and not use any plastic bags in 2010.
This surprised me in that he isn&#8217;t the sort of person that you would readily identify as the &#8220;tree hugger&#8221; type. But then on further reflection I realized it actually made [...]]]></description>
		<link>http://BrandTwist.com/?p=1886</link>
			</item>
	<item>
		<title>Your Business Card is Crap</title>
		<description><![CDATA[As part of my New Year&#8217;s clean-up I went through piles of business cards, chucked those I didn&#8217;t think I&#8217;d ever need and filed the rest (semi) alphabetically in a big black binder.
The problem was a lot of them didn&#8217;t fit in the neat plastic folders that I&#8217;d bought at Staples.
Some were too big, others [...]]]></description>
		<link>http://BrandTwist.com/?p=1865</link>
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