I received these trends in a marketing email from Faith Popcorn’s Brain Reserve.

I’ve always been interested in trends.

I don’t really believe in their ability to predict the future.

After all, most trends are usually well underway when they are coined – so it’s really more like a snapshot of the present.

And one of the things that FPBR is really good at is giving them clever names like “cocooning” (an oldie but apparently still a goodie) and capitalizing on them on the time when they are just “mass” enough that people are nodding their heads in agreement.

Not so much ahead of the curve, but maybe right on top of it.

What interests me most (and from what I’ve read Faith too) is the APPLCATION of the trends.

I find them a useful filter when I am trying to innovate on a project to think about a subset of current trends (say five or so) and look at the task at hand through those eyes.

Take one of the more interesting ones below Egonomics (“consumers craving of individuality”) and think about how this might affect what I am trying to do at one of my projects at Virgin.

If you buy into this trend, then how can you capitalize on it in product development and marketing?

Hypothetically, in a Virgin hospitality experience how can we obtain a new level of customization in the customer journey?

Anyway take a quick look.

Let me know If any of these strike a chord and how you are applying them to your brands.

FAITH POPCORN’S BRAINRESERVE TRENDBANK

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