Archive for February, 2010

Text, Talk, Email…What to do When?

Posted by Julie | February 24th, 2010

Recently a BrandTwist reader sent me this interesting article from Ad Age on how Texting Trumps Talking in the US.

Apparently people of all age groups love to text, but are opposed to receiving advertising messages this way. Texting is still seen as an intimate, friendly communication and getting impersonal messages from an advertiser seems like an improper use of this channel. I guess I buy that. It may be, as some in the article suggest, that the advertisers need to find a way to make the offer more of a dialogue and less of a “pushed” out message.

Nevertheless, it got me to thinking about all the choices we have to communicate these days and how confusing it can all be.

For example, let’s say I want to get in touch with a friend, not just to say hi, but if  I actually need a response, like “are we still on for lunch tomorrow?”.

Do I email, call or text?

If I call, do I call their cell or their office number?

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The Wifi Free Wilderness

Posted by Julie | February 22nd, 2010

I had a great time on vacation last week in Vermont.

I think part of what made it so great was that for whole chunks of time each day I was able to completely unplug.

Not just metaphorically, but literally.

My cell phone didn’t work in the house where we were staying and most of my outdoor time (on the slopes, in the woods snowshoeing) I was also blissfully out of range.

I think we’ve forgotten how wired we are all the time…until we’re not.

And it’s amazing. Quiet, peaceful, and the world doesn’t stop turning or go  to pot, because we can’t be reached or can’t immediately respond to every email or text.

My only disappointment was that for the first time in all the years we’ve been going there, the house we were staying at had been wired for wifi access.

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Happy Valentine’s Day

Posted by Julie | February 14th, 2010


Sending out some mad love to my BrandTwist readers.

Heading off for a little February break R&R.Be back soon!

Love,

Julie

QuickTwist

Posted by Julie | February 12th, 2010

What would you do as President?

It’s almost President’s Day. Time to reflect on the contribution of our many leaders. The position of President, I think, is a fascinating one. So much responsibility…so little pay.

Have you ever been President…of a company, Fraternity, PTA committee, Book Club,Senior Class? How effective a leader were you and what lessond did you learn?

Join the conversation »

I Wish I Worked There!

Posted by Julie | February 11th, 2010

Do creative environments really help foster more creativity?

I think so. And so do the authors of I Wish I Worked There.

The author Kursty Groves (with Will Knight and photos by Edward Denison) bills the book as “the first book to go behind the scenes of some of the world’s most famous companies, revealing how they maintain their creative edge.”

Lots of books have been written on the “creative secret sauce” of innovative companies…what intrigues me about this one is the apparent emphasis on physical environment as a big part of their success. (The book comes out in the UK in March, and the States in the Spring).

In the spirit of full disclosure, one of the buildings featured is the Virgin Management offices in the UK. It is quite an extraordinary building. A converted schoolhouse that now boasts a 10 foot high candy tube in the lobby, themed conference rooms around topics like love and space, colorful artwork highlighting the brand’s history on the walls, and candid photos of all the employees when you first walk in.

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Making Working from Home, Work

Posted by Julie | February 10th, 2010

Snow is blanketing much of the North East and schools are closed and businesses are urging many people not to commute. So maybe you, like me, are working from home today.

Maybe this is a once in a while occurrence, or maybe it’s part of your regular routine.

But it got me thinking about how to make working from home work (for both employee and employer) and a recent article I read in the MIT Sloan Management Review titled Set Up Remote Workers to Thrive.

According to the article, more than 10% of today’s work force telecommutes from home, more than triple the levels of 2000.

Lots of forces are at play here. Better remote technology, a shift towards more freelance labor particularly in areas like IT, accounting and public relations.  I am sure there is also a rise in consultants due to the down sizing in many large corporations that also contributes to this rising trend.

The article sites some clear cost savings benefits for employers, IBM saves $100 Million a year by allowing 42% of employees to work remotely.

There are also many benefits for employees including more flexibility, lower commuting costs, and saved commuting time which presumably can be re-invested in family time.

There are also several challenges outlined;

#1 Finding the Right Work-Life Balance

#2 Overcoming Workplace Isolation

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Which Brands Say “I Love You”?

Posted by Julie | February 9th, 2010

There are only 5 days left to Valentine’s Day, have you found that special gift to show how much you care?

I’ve got a few ideas, and I’m hoping the BrandTwist readers can help me build on them.

Chocolate is always a good standby.  But I say if you are going to give such  a classic gift, do it with a twist. That’s why I love Vosges Chocolates.  The packaging alone is an aphrodisiac. And the flavor combinations are so inspired. The bacon and chocolate combo sounds bizarre, but trust me it’s fabulous.

A little Google searching under “Unique Valentine’s Day Gifts” came up with this interesting site. It’s called FindGift.com. You  input information about who the gift is for and it serves up a list of suggestions.

In my case, I put in information about my husband and it suggested these interesting experiences including a chance to Test Drive his Favorite Race Car, a 007 James Bond Camp, a Harley Davidson Motorcycle Adventure, and Zookeeper For the Day.

For those of you feeling a bit more bah humbug (or bah lovebug) about the holiday, there are actually Anti-Valentine’s Day gifts.
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Super Bowl Ad Round-up- My Top 5

Posted by Julie | February 8th, 2010

Great game! Ads…well not so much. There were definitely some good ones in there but overall I found the lot pretty uninspiring.

I guess it just goes to prove, once again, that there is no direct relationship between money spent and creativity.

Here are my top 5 picks.

#1 Snickers- I found the use of Betty White and Abe Vigoda to be totally inspired. And what I liked as well was that this gag was not gratuitous. It highlighted the product’s energy benefit.

#2 Google- A beautiful story with the Google service as hero. My only one question mark here is whether it appealed to more casual watchers of the ads. You kind of had to really pay attention to follow the romantic story line. But very simple, elegant and Applesque.

#3 Doritos- “Don’t Touch My Mama”. Long after this one had passed the 8-10 year old boys in the room were still quoting this. My son even said the line to me first thing this morning. While some people might question the violence (slap) and use of a fresh kid, from my perspective it totally connected with the target audience. And again the product was somewhat the hero (at least as worth protecting as the mom!). The Doritos Tim ad was also quite inspired.

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