
Text, Talk, Email…What to do When?
Recently a BrandTwist reader sent me this interesting article from Ad Age on how Texting Trumps Talking in the US.
Apparently people of all age groups love to text, but are opposed to receiving advertising messages this way. Texting is still seen as an intimate, friendly communication and getting impersonal messages from an advertiser seems like an improper use of this channel. I guess I buy that. It may be, as some in the article suggest, that the advertisers need to find a way to make the offer more of a dialogue and less of a “pushed” out message.
Nevertheless, it got me to thinking about all the choices we have to communicate these days and how confusing it can all be.
For example, let’s say I want to get in touch with a friend, not just to say hi, but if I actually need a response, like “are we still on for lunch tomorrow?”.
Do I email, call or text?
If I call, do I call their cell or their office number?




