I am a brand enthusiast, passionate futurist and lateral thinker. I am currently working at Virgin Management helping to build the brand in the US by launching new Virgin businesses. In past lives I was the Executive Director of Consumer Branding and Head of Innovation and Insights and Interbrand. I was also an International Account Director at Grey Worldwide helping to make hair healthier and shinier both here and in Europe. While not living and breathing innovation, I also write children’s stories. Oh, and I am the unofficial inventor of the Pet Rock…but that’s a story for another time.

Though I work at Virgin Management USA, everything here is my personal opinion and is not read or approved before it is posted. The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer.

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Learn more about me: Living the Dream: Julie Cottineau
Read my professional bio.