About BrandTwist and Me
I am a brand enthusiast, serial innovator and lateral thinker. BrandTwist is my philosophy and my business. It’s a platform to share my passion and my expertise in branding and to engage others in mutual discovery and dialogue. I feed my obsession with brand through consulting, brand workshops, speaking engagements, blogging/tweeting and my Brand School Master Class program for entrepreneurs. My point of view on brand has been influenced by my experiences working on both the Client and Agency sides. I spent five fantastic years at Virgin helping to build the brand in the US by launching new Virgin businesses. Prior to Virgin, I was the Executive Director of Consumer Branding and Head of Innovation and Insights at Interbrand. I also worked at Grey Worldwide both in the US and Paris. Oh, and I am the unofficial inventor of the Pet Rock…but that’s a story for another time.
Learn more about me: Living the Dream: Julie Cottineau.
Julie is the author of TWIST: How Fresh Perspectives Build Breakthrough Brands (Panoma Press, 2016).
Here is a video introduction to Julie.
Download Julie’s professional bio.
Listen to Julie talk about branding on Deborah Shane’s Metropolis Radio Show.
Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.
Julie was the VP of Brand at Richard Branson’s Virgin Group overseeing branding strategy for new and established Virgin companies in North America.
Prior to joining Virgin, Julie served as Executive Director of Consumer Branding at Interbrand as well as a VP Management Supervisor at Grey Worldwide in both the U.S. and France.
She has been an Adjunct Professor of Integrated Marketing Communications at Columbia and Cornell universities and a frequent commentator on brand strategy and innovation in top business media such as Forbes.com, Entrepreneur Magazine, and CNN, through her blog at BrandTwist.com, and on Twitter at @jcottin. She is also the creator of BrandSchoolOnline. com, a premier learning program that teaches small business owners how to create more distinctive and professional brands that cut through in crowded markets.
Julie lives in Westchester NY with her French husband and two wonderful children.