Julie Cottineau gives her top tips from her 25+ years at great companies such as Grey, Interbrand and Virgin in this post, “Finding the Right Job Fit: Large vs. Small” from our series providing insight and action steps for those seeking a career in branding. You can read more entries in this Career series HERE.
A question I often get from job-seekers is, “What are the trade-offs of working for a big vs. small company or agency?”
“Does size really matter?”
When deciding between a boutique ad agency, a global one, a major mass-marketer client or a small start up, there are definite pros and cons of each you should consider.
For example, if you have wanderlust, like I did a few years out of college, the bigger the better. I was fortunate enough to spend 3 of my 10-year tenure at Grey Global in the Paris office. This was an amazing, life-changing experience (I met my husband, who is French, while living there). Grey had a fairly established program of sending people around the globe. So while I did have to press to be one of the lucky ones chosen for an international assignment, the program was already well-oiled and very much in place.
I’ve also worked at small agencies when I was first starting out and have found several benefits in the boutique model as well.
These include: 1) access to senior mentors, 2) fewer layers often means more responsibility for juniors and, 3) participation in new business.
On our pitches the entire agency got involved instead of just a small select new business team, and I learned a ton.
But my wisest piece of advice to help alleviate some of the worry over the debate of small vs. large is to prioritize these two more important factors: 1) What account am I working on, and 2) Who am I working for?
These two factors are more important then the number of employees listed in the directory. A dynamic brand- one that you are really passionate about, even at a relatively small, up and coming Agency or a start up, can teach you a lot and you will invest more time and energy into it – and this will shine through in interviews and your resume as your move on after a while to look for your next opportunity.
Also the right boss – someone who will invest in you, share their wisdom, give you tools, feedback and responsibility- in my opinion trumps any factors of big vs. small. It also doesn’t hurt if he/she also has had experience with both big and small Agencies – so you can benefit from both sides of the coin.
Brand School, our highly effective, premier branding program, gives you the strategies and tools you need to create a personal and professional brand that’s a fit in any sized company. Receive more information about Brand School’s next session and get free brand-building tools and tips when you join our mailing list.
“It was great pulling everything together from touch points, to pillars. I would recommend Brand School to any small biz owner or entrepreneur.” - Sarah W., Entrepreneur