‘Tis the Season to Build your Brand

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We know the holidays are a bit crazy, but they are also a great time to connect with customers and clients and build your brand. In case you missed some of  our recent entries, here is a re-cap of a few seasonal posts to inspire you:

‘Tis the season! Creating a gift guide for your business is a great way to explore what your brand really stands for and is a nice twist on reinforcing your brand values – plus, it’s fun to do! This post from BrandTwist guest blogger and Company B founder, Bonnie Rothman Morris, was inspired by Seth Godin and gives tips on how to create one for your business. Check out “Your Brand Needs a Gift Guide.” 

Amidst the chaos that is the holiday season is can be tough to make your brand stand out among the rest. This doesn’t always require innovative creativity or a hefty marketing budget. Here is a guest post from marketer Alice Jenkins giving four cost-effective ways to market your brand this holiday season that will both show good character and expose your brand to the masses, “Marketing Your Brand for The Holidays.”

Holidays, and especially holiday gift giving, can be extremely taxing. This year why not take a step back and create something special? Catch these “5 Creative Gifts that Won’t Break the Bank.”

Many companies engage in the practice of sending holiday greetings (print or emails) to colleagues, clients, partners and prospects. But what does your holiday card really say about your brand? After all, it’s not just a card it’s a communication vehicle. Here’s what we did while I was working as V.P. of Brand at Virgin, “What Your Holiday Card Says About Your Brand.”

The holidays are about connecting to one another, and a personal brand is an aspect of branding that can often go overlooked, even though it’s incredibly important in business. Whether you’re looking to use your personal brand to get a job, are launching your own business, or want to strengthen your existing business, building a strong personal brand will help you to transform your passions and personality into a brand that works for you. Don’t miss these three essential tips to building “The Brand of YOU.”

Stay warm and keep TWISTING!

“What an excellent experience. You have turned our business on its head! We are in the process of re-inventing our brand and company!” - Gavin Meiring, CEO, Rugged PC, South Africa



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