Get Out and Go On a Brand Safari

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.

Branding is about experiences, but too often we get stuck behind our desks imagining the word through our computer screens instead of really engaging in it.  This year, make a commitment to have one new experience every month.

TIP #4: GET OUT AND GO ON A BRAND SAFARI

Go out on what I like to call brand safaris – trips where you are deliberately experiencing something new. Then, use the inspiration you gain and apply it to your own brand. In New York City for example, some great brand safaris could be taking a trip to the MoMa, traversing the Lower East Side, popping into the NBC Experience Store (the name says it all), one of the many Apple stores, even Times Square in Midtown. Bring a notebook and a camera, and become a people-watcher. Observe what people are doing and how they interact in their environment. Make sure to write down what you find interesting about each of these experiences and, once you’re back in your comfy office chair, think about different ways you can apply that same inspiration to your brand. If you work for a bigger corporation, organize a company outing. Make it a competition or a scavenger hunt for some healthy colleague interaction. Need help organizing a company outing? Contact us. Plus, read more about my take on brand safaris here.
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Check out tip #5 in the series, Try to Get Fired.
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Brand building doesn’t mean just designing a pretty logo and creating a cool name. It means choosing a bull’s eye target and defining your unique brand promise to connect with your consumers on an emotional level. Bottom line: you need to pay attention to your brand.

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