I recently discovered twipple, a movement that uses Twitter to spread and encourage random acts of kindness.
Here’s a short video about twipple featuring Cunning Creative Director Floyd Hayes. (This is an independent project from Floyd).
I love this idea!
A quick review of the most recent acts posted on their twitter page includes:
95: Give the gift of hard drive space and offer to back up a friends computer!
94: Call I.T support just to ask how they are. (They are people too…)
93: Call in a radio song request for someone sat near you in the office.
92: Print and frame a picture of a friend for a surprise gift.
91: Please help the people of Haiti: http://www.oxfam.org.uk/?ITO=1482
90: Make your loved ones or colleagues some hot chocolate!
89: Clear someones path of snow.
88: Help someone with their New Year Resolutions.
87: Be the designated driver tonight!
86: Secret Santa a Stranger!
85: Write a neighbor a xmas card, even if you don’t know them.
In honor of twipple’s first birthday, Floyd has created a book that brings together the best twipple suggestions with gorgeous , full color illustrations provided by Peter Bonnin who trained at the Glasgow School of Art.
50% of the profit from this book will be donated to NY Cares an organization that matches NY volunteers with opportunities to help out.
You can find out more about the book and order your copy here. You can also order other twipple products like t-shirts and buttons with donations supporting NY Cares.
I think twipple is a great idea. It leverages social media for good and it “lives its brand” through its actions (like donating the book proceeds).
I think now more than ever, we need to get out of our own heads and help those around us. I love that it takes a medium that is increasingly become commercial and focused on celebrity and gossip and provides an alternative way to use it for good.
That’s my point of view. What’s your twist?
Do you/will you twipple?