Hone Your Elevator Pitch

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.

TIP # 10: HONE YOUR ELEVATOR PITCH 

No matter what category your brand competes in, it’s becoming harder to stand out, since your potential customers are bombarded with so much information every day. That’s why it’s so important to have a really tight elevator pitch. It helps people “get” what you stand for right away and then quickly decide whether they want to learn more about your brand. Write down your pitch in no more than 250 words and continue to practice and perfect it. Start with one headline promise that highlights what your brand enables, not what you offer – and three support points. Rotate and freshen these points depending on your target audience, but be prepared to tell your story in 3 elevator flights, not 10 or even 30. Learn more about honing your elevator pitch here.

Check out tip #11 in the series, Engage In The Conversation.
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MAKE YOUR PITCH EVEN BETTER WITH BRAND SCHOOL 

Brand building doesn’t mean just designing a pretty logo and creating a cool name. It means choosing a bull’s eye target and defining your unique brand promise to connect with your consumers on an emotional level. Bottom line: you need to pay attention to your brand and perfecting your elevator pitch is a huge part of that.

Brand School’s premier branding program will help you zero-in on your brand.  Brand School takes best practices of beloved brands such as Virgin, Apple, and Zappos and brings them to life in engaging videos, interactive exercises and access to an exclusive private community of fellow entrepreneurs. Learn more about Brand School and find out about our special discounts just for social media friends when you sign up for our newsletter.

“I highly recommend tis class to anybody, to both those who have been in business for a long time, and those just starting out because it will put your business on a different level.” - Dr. Marina Kostina, Distance Learning Specialist, CEO of  wired@heart



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