Twisting, Moving and Shaking Your Brand

brandfever

Imagine what would happen if you really dove in and started to twist and shake up your brand and business? That’s what visionary entrepreneurs like Richard Branson, Jeff Bezos and Gary Vaynerchuk do. Listen to the “OnBranding by BRANDFEVER” podcast with conversation about the far-reaching power of a strong brand and ways you can dive in and add a little twist to strengthen your brand’s reach.

Listen to the interview at BRANDFEVER, HERE.

If you have not tuned into OnBranding’s interview series, you are missing out on an amazing resource. These are high quality, in-depth audio and video interviews with top industry leaders, businesses and entrepreneurs about branding and marketing.

During this rich, one-hour podcast we covered how I became interested in branding, lessons I learned from Richard Branson during my history as VP of Brand at Virgin, how I became an entrepreneur and developed BrandTwist and Brand School Master Class, but most importantly – we dive deep and give insight that can really help you grow your brand and business right now, like: the difference between marketing, advertising and branding; what’s important in branding today; tips on how to relate your story and social media; ways that brands can stay fresh and how entrepreneurs and business owners can generate new solutions to their business challenges and reach more customers.

Some takeaways:

  • Make sure there is an audience for your idea.
  • Rather than focusing on  innovation, focus on usefulness.
  • Put your consumer at the heart of your ideation. What do your customers need?
  • Ask your market what is wrong with today? What’s missing? What do you enjoy in other industries? What are you tired of?
  • Know your brand promise for leadership positioning and an edge-up over the competition.

Listen to the interview at BRANDFEVER, HERE.

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