Performance Wear with a Laid Back TWIST

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Everyone knows how important exercising is to living a healthy lifestyle- but honestly many of us would rather sit on the couch with a pint of double fudge chocolate than train for a marathon- we feel defeated if we don’t confirm to the “ultimate athlete” image of many fitness brands.

Outdoor Voices is disrupting the fitness industry by literally “freeing fitness from performance.” The technical apparel brand creates stylish and flattering active-wear for everyone. Outdoor Voices believes in “doing things”, whether it’s going for a jog, riding a bike, or walking your dog. The brand engages consumers and allows them to write their own definition of fitness.

It all stems from the brands founder, Tyler Haney, who was recently featured in Forbes “30 under 30.” The 28-year-old powerhouse attended Parsons School of Design, and by TWISTING her love of staying active and simply “doing things,” she was able to build a truly iconic brand in just three years. Her TWIST allows Outdoor Voices to stand out amongst giants like Nike, Under Armour, and Adidas, who instill a typical “go hard” and “beast mode” mentality.

Tyler told Fashionista “We talk a lot about OV being the hiking buddy that brought the snacks.” Her spot-on perspective of the industry, and her undeniable passion drives Outdoor Voices to dominant success.

Headquartered in New York and Austin, Outdoor Voices brought in over 22.5 million in venture capital, and the community continues to explode across the nation. The future is looking extremely bright for this brand with a TWIST.

Is your brand pushing a traditional viewpoint or lightening up and letting consumers define their own ideal benefit? Think outside the box and TWIST to break away from competition.

david scherzer

David Scherzer is a 24 year old marketer and copywriter, who puts a narrow focus on storytelling. He obtained a bachelors degree in media studies at CUNY Queens College, and continues to exercise his marketing-muscle and work with some of the industries greats. Not to mention, he’s a massive soccer fan. Chat with him at davidascherzer@gmail.com. Or connect on LinkedIn.

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

How Twists Grow Business

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This is a replay of Julie Cottineau’s webinar presented to UPenn students and alumni on how to use branding to grow business. A lively Q & A session followed. This is loaded with helpful TWISTS, tools and takeaways for business owners of large to small businesses, non profits, or personal brands. You can hear the replay HERE. 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

A Sipping Selfie TWIST

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 Selfies are how Millennials share their lives – and normally this is a “commercial free” zone – but how can brands add just the right meaningful and useful TWIST to become a part of their story?

Here’s an innovative selfie TWIST from Coca-Cola Israel for the Coca-Cola Summer Love campaign, Israel’s largest outdoor brand event. Coca-Cola noticed that their consumers were taking a lot of photos, but not photos that included their product. So they came up with a selfie picture- taking bottle. The drinker tips the bottle up to 70-degree angle it snaps a photo, that shows the bottle and consumer taking a sip. These photos can be shared on Coca-Cola’s Snapchat, Facebook and Instagram accounts. Users can tag themselves and friends to spread the news of the event.

Look for TWISTS that bring customers deeper into the experience of your brand and inspire them to share and help keep your product, service or business on the social radar.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Home Grown Cocktails with a TWIST

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Enjoying a cocktail is nothing new. Neither is having an herb garden. But TWIST them together and you get Grow Cocktails, an innovative addition to a do-it-yourselfer’s happy hour.

Grow Cocktails offers a complete herb garden growing kit – that comes in an egg carton. The clever (and eco-friendly) packaging makes this product really stand out.

The sassy messages, “Grow happiness in small spaces” and “Relax. Enjoy. Be Happy” reinforce their brand promise of delivering an easy-going and fun experience from sowing the seeds to sipping the cocktails. They also have Grow Pizza, Grow Salsa and Foodie Garden in a box if you want a snack to go-with.

What two experiences can you TWIST together to surprise and delight your customer?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Talking Brand and Entrepreneur TWISTS with Steve Blank

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Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School’s “Entrepreneurs are Everywhere” show on Channel 111 on SiriusXM Radio. LISTEN TO A REPLAY HERE.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Packaging With a Loving TWIST

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Yogurt is centuries old… and it’s received every spin imaginable to make it more user-friendly and accessible from individual serving sizes to flavors and toppings – and even squeeze tubes. It’s hard to stand out in this over-saturated market… but Yoplait found a charming, simple TWIST with their new GoGurt Write On! tubes.

Inspired by Back-to-School, but great all year round – this package gives mom’s and dad’s the opportunity to pack a little inspiration and love along with their kid’s lunch boxes. It makes them a central part of the product experience.

What TWIST could you incorporate to brighten your customer’s day and make it easier for them to feel a personal connection with your brand?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Trader Joe’s Caring With a Twist

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When we are feeling down or under the weather, we all need some comfort. We love Trader Joe’s packaging TWIST. They use the tissue box packaging to let you know they care and want you to feel better! We love the personal signatures like “love, tissue” that brings the point home.

What will help make your customers feel more loved? Little touch points, like packaging copy, are a great way to ad a little delight to their day – and keep you fondly on their next shopping list.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Brand Twisting on Creative Warriors Podcast

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Julie Cottineau, BrandTwist and Brand School Online founder, former VP of Brand for Virgin, and author of “TWIST: How Fresh Perspectives Build Breakthrough Brands”, shares branding and business-building tips to help your business and brand stand out on Creative Warriors Podcast with host Jeffrey Shaw.

Highlights:

  • Your brand is your business
  • Taking off your brand Blinders
  • 3 Pillars to create lasting impact
  • Leveraging industries outside your category
  • The importance of a Brand Audit

Creative Warriors is dedicated to serving and supporting service-based professionals who are in business marketing themselves and their talent. To make the journey more joyous and the path more profitable. Their tagline: Create. Serve. Be Prosperous.  Check out their site for more helpful resources, podcasts, and courses.

To listen to Jeffrey and Julie’s discussion, click here: Episode 180 – Julie Cottineau

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Twist Your Brand – Grow Your Business

BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson’s Virgin, author of “TWIST: How Fresh Perspectives Build Breakthrough Brands” and Westchester, NY resident is a guest on the Business Council of Westchesters “Westchester Means Business”, radio program on WVOX. The Council’s Executive Vice President & COO, John Ravitz, conducted the interview. This session is full of takeaways on the fundamentals of branding for the small business owner and non-profit, how entrepreneurs can TWIST with larger brands to boost their own marketing, innovation and branding, and how working at Virgin inspired Julie’s own entrepreneurial journey.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

CNN’s Passion to Portfolio with BrandTwist’s Julie Cottineau

 

So excited and grateful that CNN International has covered BrandTwist in this Passion to Portfolio piece.  Comments and inquiries from around the world have been coming it! if you missed it catch it here!

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.