Branding Twists from Julie Cottineau on KGO Radio with DreX

julie-on-kgoJulie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of “TWIST: How Fresh Perspectives Build Breakthrough Brands”, on KGO 810 Radio, San Fransisco with DreX, talking branding and business-building tips and takeaways for the business owner, non-profit and entrepreneur.

LISTEN to the entire interview:

WATCH  VIDEO SEGMENTS of the Interview:

Segment #1 – How Julie started TWISTING. The Pokemon trend, augmented reality and how you can make it work for your business. How branding is invaluable for small businesses.


Segment #2 – Personal branding, icons, lessons learned from the campaign and brands of Donald Trump and Hillary Clinton, how brand touch points work, how to find inspiration even if you’re just a numbers person, how failure can help you.

Segment #3 – Branding tips for women, perfectionism, working effectively with a team, personal branding as it relates to your business, using twists to help your business stand out, and help you make better business decisions, finding inspiration from other brands.

Segment #4 – Looking beyond what a product is to what it offers, reflections on the San Francisco brand, focusing on specific characteristics of your customer, customer service to differentiate your brand, social media marketing, how narrowing your marketing/branding focus will expand your reach, stay away from “me too” marketing.

 

Twist angle white

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

CNN’s Passion to Portfolio with BrandTwist’s Julie Cottineau

 

So excited and grateful that CNN International has covered BrandTwist in this Passion to Portfolio piece.  Comments and inquiries from around the world have been coming it! if you missed it catch it here!

 

Twist angle white

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

 

Teaching the Twist – Quick Twist Video #11

 

. . . . . . . . . . .

Branding is something you do every day, every minute to connect with your audience and ultimately create a more powerful and profitable business.  Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, discusses the inextricable link between brand and business strategy.

More Quick Twist Video tips here.

Twist angle white

TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau

“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” - Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation

How to Twist Outside the Box This Father’s Day

Everyone understands the annual struggle of finding the perfect gift for dad on Father’s day. No matter what kind of person your dad is, finding a gift that’s thoughtful and that he might actually use is always tricky. It’s easy to find yourself slipping into the traditional last minute habit of buying him yet another tie, but this year, try stepping up your Father’s Day gift game by taking a generic gift idea and adding a TWIST that is sure to secure your spot as the favorite child.

father watch

For the runner: 2015-2016 has certainly been the year for workout technology. New gadgets promising a better workout have flooded the market, but what makes one fancy pedometer better than another? A good twist to give your father is the Garmin Forerunner 620 GPS Running Watch. The twist for this watch is that it, unlike some of the big name fitness monitors, is built specifically for runners and not only records your progress every run, but gives you advice on what more you are capable of doing in the future to help you continue to improve.

 

father drill

For the handy-man: A crafty guy who loves DIY projects needs way more than just your basic hammer and nails to really be able to build something special. But a complete tool box can be very expensive. A great twist on this classic gift for a do-it-yourself dad would be the Dremel Oscillating Tool Kit. This single tool has over 30 different functions your father can try out on his next project without taking up too much space.

 

father foodie

For the foodie: Instead of getting your food-loving dad some more pots and pans, spend a Saturday with him at the Smorgasburg Food Festival in Brooklyn! The vendors at this outdoor festival specialize in twisting classic foods into new, unique creations such as the ramen burger (which features ramen noodles as the buns for a classic burger) or a hotdog from Asia dog (a hot dog with asian inspired toppings such as Japanese curry or asian sesame slaw.) All of these vendors twisting their food will be sure to wow and inspire your father, plus he will get to spend the day with you!

 

Screen Shot 2016-06-06 at 3.40.42 PMFor the outdoorsman: For activities like camping, conserving space and versatility are key functions when deciding what to bring on the trail. Rather than just getting your dad some more fishing line, try the Alex water bottle. The twist for this bottle is that it, literally, twists open and turns into a bowl that you can eat out. The bottle opening also helps make cleaning it easy. This gift is something your father can bring along and use anywhere without weighing down his backpack.

 

Twist angle white

For the entrepreneur: If your father has his own business, help give his brand a boost this father’s day by giving him TWIST: How Fresh Perspectives Build Breakthrough Brands, The book is sure to help your dad learn the in’s and out’s of twisting himself and gain tools to make his personal brand even better. He’ll learn how to take off his “brand blinders” and look outside his category to make his business stand out and thrive in this competitive market, which will certainly help make this father’s day memorable for him.

 

About the Author:

unnamed

 

Kate Gouran is working as an intern at BrandTwist for this month. She is a high school senior from Hastings-on-Hudson and will be graduating from Hastings high school in June. She is very excited to be attending Tulane University in the fall and she plans on double majoring in marketing and musical theater.

 

 

Interested in guest blogging for BrandTwist? Contact jamie@brandtwist.com.

An Airport TWIST Makes Wait Time More Fun

flyinstyle

Today’s traveler spends increasingly longer time waiting at airports. To address this, many airports offer more conveniences than ever before from health clinics, beauty salons and gyms, to designer brands, fine dining and entertainment – but every airport is different and most travelers are not aware of what’s available. Flyinstyle app solves this problem with a TWIST. It’s an interactive consumer app that connects you to all the concessions and goodies an airport has to offer- plus bonuses and discounts.

Says Flyinstyle Founder & CEO Amanda Anthony, “Our aim is to improve the airport experience, enhance communication between consumers and airports/airlines/brands/concessionaires…” *

Anthony saw that there were few options available to let travelers know about brands, products and retailers at airports. Thinking, “We could use an app for that” * she set out to create Flyinstyle, a personal shopper/travel airport guide available right on your mobile device. It allows retailers to directly connect and engage with travelers, offers special deals and discounts, has a blog giving travel tips and news, and users can share their first-hand airport stories.


Flyinstyle app is a TWIST that makes it easier for airport businesses to reach consumers and for consumers to get more enjoyment from airport travel. What TWIST would make it easier for your customer to enjoy your product or service. Is there a missing piece preventing you from getting the word out to your customer?

 

Twist angle white

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

* The Moodie Interview

It’s time to Twist – Quick Twist Video #10

 

. . . . . . . . . . . 

There’s never been a more exciting time to be a brander – or a more challenging time. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, shares the importance of strong brands in today’s crowded and ever-changing brandscape.

More Quick Twist Video tips here.

Twist angle white

TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“This bold book encourages entrepreneurs and brand owners across all types of businesses to think outside the limits of their category and take risks, and gives them the tools to make them stand out from their competitors.” - Laura Winston, attorney, Kim Winston LLP

New Twists on Playing With Your Pets

pet-sitting

There are many times when we have to leave our beloved pets home alone, bored and often anxious. We love our pets and want to take good care of them but day care boarding, pet walkers and sitters require advanced vetting, scheduling and are costly. What loving pet owners need is a TWIST that’s convenient and affordable to help monitor, interact with and entertain their pets while away from home. Welcome Petcube and PlayDate, two new pet care innovations that twist high-tech and mobile know-how into fun pet sitting solutions.

Petcube gives you the ability to monitor and interact with your pet from your mobile device using streaming video, a two-way audio stream and speaker, motion and sound detection, and a laser for added game-time fun. It also serves as a room monitor, providing an extra dose of home security. Even if you don’t own a pet, but are a pet lover – you can join the Petcube community. When you download the app you can interact and play with other’s pets or shelter pets.

With PlayDate you can actually play fetch with your pet by operating a rolling smart ball that you control from your mobile device. You can watch, record video and capture pictures of your pet interacting with the ball. There’s a microphone and speaker so you can hear one another, and a squeaker for added fun. Everything your dog or cat needs to be entertained and for you to feel reassured.

Pletcube’s and PlayDate’s developers took an old problem and looked at it from a new angle – They TWISTED high tech with warm and fuzzy to create solutions that every pet owner can use. How could you twist with a bit of readily available technology to solve a problem your customer’s facing?

Twist angle white

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

A Switch With a Twist

switch

Here’s a TWIST that is so handy and so simple you’ll wonder how you ever got along without it and why you didn’t invent it. Have you ever found yourself confused with which light switch is which? In your home? In someone else’s home? In your new home? At work? SwitchID solves this problem with unique visual TWIST.

The old fashioned way was often taking a marker and labeling switches, taping up little notes or putting up stickers to help remember or let guests know which is which switch. But they rub off, wear out or leave a sticky mess behind.

SwitchID is a simple, safe, and easy solution that shows you which switch is which with self-adhering badges that use universal iconography for instant recognition. They’re durable, easy to clean and even come in a glow-in-the-dark option for added safety. They’ll stay on your switch plate until you decide to remove them.

SwitchID was created by Matthias Bollmus and John Schlick both of whom started Napkin Innovations, L.L.C, a think tank for new consumer ideas. Their mission statement: “We are trying to capture the every-day problems and see if there is an opportunity to tackle those through innovative solutions.”

Bollmus and Schlick took action on a simple idea that could solve a pesky problem and TWISTED to find a better way. Just because an idea seems too simple to be good, doesn’t mean it isn’t.

What simple TWIST could make your customer’s life a little easier?

Twist angle white

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Twist Personal and Business – Quick Twist Video #9

 

. . . . . . . . . . .

Keeping it real makes you and your brand more relatable. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how TWISTING your personal and professional brands can make you unstoppable.

More Quick Twist Video tips here.

Twist angle white

TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“Julie’s rich experience as the vice president of brand for Virgin has been brought to life in TWIST – a wakeup call and a road map for building brands that break through and get noticed.” - Raul Leal, CEO Virgin Hotels

Just Twist Now – Quick Twist Video #6

 

. . . . . . . . . . .

Julie Cottineau, BrandTwist and Brand School founder, and author of TWIST, shares the important lessons she learned as the VP of Brand for Virgin and the value of Richard Branson’s “Let’s do it!” approach.

More Quick Twist Video tips here.

Twist angle white

TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” - Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation