Heels with an Adaptable TWIST

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Transitioning from daytime casual to nighttime dress often means carting around a second pair of shoes or leaving and extra pair at the office or in the car… it’s cumbersome and inconvenient. What we need is a footwear TWIST that liberates our choices… and that’s exactly what French shoe designer Tanya Heath has done. They’ve TWISTED to create one shoe with interchangeable heel options, giving the wearer control and the freedom of choice.

They provide one pair of shoes, with multiple, snap-on, heel height options. The shoes and heels are sold separately-and the extra heels fit handily into a handbag. A huge plus for end of the night moments, when you are tired and want to slip into a more comfortable heel.

Tanya Heath literally walked a mile in their target market’s shoes. They weren’t afraid to TWIST outside the (shoe) box and de-construct the traditional product experience to come up with a more user-friendly option.

Sometimes the parts are greater than the whole. Is there something you could de-construct to come up with an innovative solution that makes life easier for your market?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Teaching the Twist – Quick Twist Video #11

 

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Branding is something you do every day, every minute to connect with your audience and ultimately create a more powerful and profitable business.  Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, discusses the inextricable link between brand and business strategy.

More Quick Twist Video tips here.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau

“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” - Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation

Live Your Twist – Quick Twist Video #5

 

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Create fresh ideas for your business by TWISTING your brand with a successful out-of-category brand. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin shares her proven approach for creating inspired and actionable ideas.

More Quick Twist Video tips here.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“This bold book encourages entrepreneurs and brand owners across all types of businesses to think outside the limits of their category and take risks, and gives them the tools to make them stand out from their competitors.” - Laura Winston, attorney, Kim Winston LLP

 

Fundraising With an Interactive Twist

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Charities have to constantly ask people to take time out of their routine, reach into their pockets, phone in, mail in, or go on line and answer questionnaires or fill out forms in order to make even a small donation to their worthy cause. If only this cumbersome process could TWIST into being something that is conveniently accessible, practically effortless and fun to do!

Welcome to “SocialSwipe”, the first interactive billboard to accept credit cards, making donating super easy – and even fun. A credit card swipe through the poster triggers an interactive experience. For example: the card swipe acts as a knife and cuts a slice of bread from a loaf, symbolizing a meal for a family in Peru. The donor feels an immediate sense of emotional gratification – as well as having a very cool experience. Each swipe donates 2 euros and the credit card statement comes with the opportunity to elect to make this a reoccurring donation.

Advertising agency Kolle-Rebbe and mobile payment provider Stripe, Inc. TWISTED by removing the barriers to donating by going directly where potential donors – and their credit cards – already are, (the first rollout was in an international airport), and giving donors the opportunity to be actively involved – and feel good doing it.

How can you TWIST to make your service or product more accessible? Try a loyalty mobile app. like a “Buy ten/Get one” mobile punch card. One local hardware shop we know had a “Trivia Question of the Day” posted over the cash register and anyone who answered correctly received a free light bulb. Offer them a little something extra for an immediate sense of satisfaction, like a sticker, postcard, charm, or discount coupon that will keep you fresh in their minds and wanting to return.

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Finding the right TWIST can help your brand reach more customers. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program.

 

 

 

A Tracking Twist to Keep Tabs on Luggage

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Lost or stolen luggage is a common problem that plagues thousands of travelers all over the world. Finally, Smart-Unit has TWISTED ordinary luggage with GPS tracking (think WAZE) to create the first anti-theft luggage tracker in the world.

The makers of Smart-Unit knew what kept their target market up at night – worrying about their missing personal belongings. They saw a gap and filled a need.

Fresh ideas come from taking a look at old problems and applying new TWISTs to your product or service to make your customers lives better. It often involves applying technology from one category and leveraging it in unexpected ways in another.

What brand or technology innovation from another category can your business TWIST with to deliver a better experience?

Brand School gives you the tools to deliver fresh TWISTS and more of what your customers are looking for. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

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“Working with Brand School … opens up so many doors and affects so many areas of  your business – an invaluable experience.” - Sarah Hinawi, Executive Director, Purpl  Center for Learning and Innovation

 

The THINX Revolutionary Twist on Women’s Underwear

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Miki Agrawal not only wants to change how the world thinks about women’s periods, but she wants to liberate women from the constraints of that “time of month”– and she’s doing it one panty at a time.

Ms. Agrawal is CEO and co-founder of THINX, women’s underwear that also doubles as feminine pads.

THINX panties took the practical need for protection (Stayfree pads) and TWISTED it with the sensual way every woman loves to feel (Victoria’s Secret) and created THINX – stylish, comfortable underwear that offers an added layer of protection so women can do more, worry less and feel better about themselves.

One simple TWIST can make a big impact. For every panty sold, one is donated to a women in developing countries to help her live a more productive life without the stigma and encumbrance of lack of supplies.

And by taking something that is a universal need but has traditionally been taboo and addressing it in the open, THINX has become more than a practical product – they symbolize female empowerment and freedom.

What are your customers thinking about – but no one is addressing head on? Let them know you understand and want to help. Your customers will show their appreciationby becoming strong brand advocates.

Brand School is the premier program specifically designed for entrepreneurs and small businesses to help them build their brands.  See how Brand School Faculty can help you realize your business’ potential HERE.

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“Working with Brand School … opens up so many doors and affects so many areas of  your business – an invaluable experience.” - Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation

A TWIST For The Perfect Fit

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With the onslaught of cheap, disposable clothing in the U.S. and busy, demanding lifestyles fewer and fewer people are investing time or money in custom tailoring their wardrobes. Finding the perfect fit seems to be a thing of the past, making it especially difficult for tailors to stay afloat.  Until now…

Take UBER, TWIST it with a tailor, and you get zTAILORS.

ZTAILORS is the first and only online platform that connects tailors with potential customers.  Like UBER, a customer uses an app to call for a tailor to visit anywhere they prefer, at home, at the office, or even a Starbucks.

zTAILORS innovated to serve the needs of both the tailor and the customer. Tailors now have the ability to better serve their local community and the flexibility to choose their own hours. From hemming skirts to tapering jackets, customers now have the easy access to get the perfect fit from a professional tailor when and where it’s convenient for them.

It’s never been easier to have that favorite gown or suit – you know the one, it’s been sitting in the back of your closet waiting to be altered – ready in time to wear at your next special event.

Brand School gives you the tools to innovate and deliver more of what your customers are looking for. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

What twist can you use to make it easier to deliver more of what your customer needs?

“I’ve been able to take a look at the professionalism I offer and have been able to raise my prices to a level of which I didn’t have before.” - Ned Towle, Founderer Westchester Wine School

 

A Better Bottle With a Twist

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Toting water on the go is a standard part of today’s healthy lifestyle. But we often have to compromise on taste when choosing an easy-to-carry solution. Reusable stainless steel bottles can leave a metallic taste and often get dented. Refillable plastic sports bottles – even BPA-free bottles - aren’t the right choice for everyone – they often retain odor and flavors, even after washings.

Real glasses and mason jars are often the preference of taste purists, however we can’t use these on the go because glass is too easily shattered and dangerous.

But… what if you took a mason jar and TWISTED it with a plastic sports bottle? You have GLASStic. A sports bottle that essentially is a glass bottle inserted within a BPA-free plastic bottle. If the glass should break, it stays contained within the plastic bottle – which means it’s safe to use in public places. You can replace the glass insert for just the cost of shipping - and it has a lockable lid for extra safety.

There’s always room for innovation even in a crowded market. Take a good look at your competition and see what’s missing. Are there still compromises that no one has solved?

In Brand School we show you to tap into market gaps and apply creative TWISTS to deliver fresh solutions. To find out what Brand School can do for you and and learn more about a one-on-one Brand Health Check Strategy Session, please click here.

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“I got so much out of Brand School. My business has grown leaps and bounds, and I feel like I have much more solid branding and language around what I do. :) So thank you!!” - Nathalie Lussier, natalielessier.com

Finding the Path to Products That Twist

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Every entrepreneur has their “Ah ha!” moment when they realize what they want to create – and often it is not what they would ever have anticipated doing.

London-based Emma Ware went from being a TV camera assistant to being a high-end jewelry designer and craftsperson – almost in an instant. Her “Ah ha!” moment was completely unexpected. Emma talks about her inspirational moment – when the idea first came to her to create jewelry from bike tires, “I had the idea to make jewelry from bike tire inner tubes when my friend had a puncture. I thought, that looks nice, and started playing with it. That was a light-bulb moment.”

Since that moment Emma Ware’s unique pieces have received considerable magazine and press coverage throughout the high-end fashion world.

Innovation can be inspired by unexpected moments and unconventional resources. What would happen if you took your product and twisted it with an out-of-category medium, material or even a location?

Take your business where it’s never been before. Brand School gives entrepreneurs, artists and nonprofits the tools to build brand and reach new destinations.

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“Brand School was engaging and helpful to me in learning more about myself and my business. Results came amazingly quick. Now, my brand name speaks my message immediately and I’ve expanded my reach.”  - Lynn Stull, Owner Arts2Thrive

A Cool Drink with a Warm Twist

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Identify a problem; TWIST up an innovative solution. Any tailgating fan has faced the dilemma of needing to keep their hands warm while holding on to their favorite beverage – and keeping it cold at the same time.

SUZY KUZY has come up with a simple solution to that pesky problem by TWISTING two ideas together: an insulating drink jacket + a cozy warm mitten = Knit Beer Mitts. And according to the dozens of testimonials on their site, people love them.

“Super awesome! Hands warm, beer cold.”

Sometimes the most obvious solution is right in front of us, but the trick is to go beyond the idea stage to actual implementation. Don’t just say “someone should find a way to make a better mousetrap” – build the trap and become the big cheese.

What idea have you been kicking around that needs to get out of your head and into the market?

In Brand School we show you how to tap into market gaps and apply creative TWISTS to deliver tangible solutions. To find out what Brand School can do for you and receive a one-on-one Brand Health Check Strategy Session, click here.

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“Brand School showed me what fun it is to actually work on my business.” - Jean Carucci, Carucci Consultants