How to Twist Outside the Box This Father’s Day

Everyone understands the annual struggle of finding the perfect gift for dad on Father’s day. No matter what kind of person your dad is, finding a gift that’s thoughtful and that he might actually use is always tricky. It’s easy to find yourself slipping into the traditional last minute habit of buying him yet another tie, but this year, try stepping up your Father’s Day gift game by taking a generic gift idea and adding a TWIST that is sure to secure your spot as the favorite child.

father watch

For the runner: 2015-2016 has certainly been the year for workout technology. New gadgets promising a better workout have flooded the market, but what makes one fancy pedometer better than another? A good twist to give your father is the Garmin Forerunner 620 GPS Running Watch. The twist for this watch is that it, unlike some of the big name fitness monitors, is built specifically for runners and not only records your progress every run, but gives you advice on what more you are capable of doing in the future to help you continue to improve.

 

father drill

For the handy-man: A crafty guy who loves DIY projects needs way more than just your basic hammer and nails to really be able to build something special. But a complete tool box can be very expensive. A great twist on this classic gift for a do-it-yourself dad would be the Dremel Oscillating Tool Kit. This single tool has over 30 different functions your father can try out on his next project without taking up too much space.

 

father foodie

For the foodie: Instead of getting your food-loving dad some more pots and pans, spend a Saturday with him at the Smorgasburg Food Festival in Brooklyn! The vendors at this outdoor festival specialize in twisting classic foods into new, unique creations such as the ramen burger (which features ramen noodles as the buns for a classic burger) or a hotdog from Asia dog (a hot dog with asian inspired toppings such as Japanese curry or asian sesame slaw.) All of these vendors twisting their food will be sure to wow and inspire your father, plus he will get to spend the day with you!

 

Screen Shot 2016-06-06 at 3.40.42 PMFor the outdoorsman: For activities like camping, conserving space and versatility are key functions when deciding what to bring on the trail. Rather than just getting your dad some more fishing line, try the Alex water bottle. The twist for this bottle is that it, literally, twists open and turns into a bowl that you can eat out. The bottle opening also helps make cleaning it easy. This gift is something your father can bring along and use anywhere without weighing down his backpack.

 

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For the entrepreneur: If your father has his own business, help give his brand a boost this father’s day by giving him TWIST: How Fresh Perspectives Build Breakthrough Brands, The book is sure to help your dad learn the in’s and out’s of twisting himself and gain tools to make his personal brand even better. He’ll learn how to take off his “brand blinders” and look outside his category to make his business stand out and thrive in this competitive market, which will certainly help make this father’s day memorable for him.

 

About the Author:

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Kate Gouran is working as an intern at BrandTwist for this month. She is a high school senior from Hastings-on-Hudson and will be graduating from Hastings high school in June. She is very excited to be attending Tulane University in the fall and she plans on double majoring in marketing and musical theater.

 

 

Interested in guest blogging for BrandTwist? Contact jamie@brandtwist.com.

Delicious Twists for Mother’s Day

Celebrate Mom by giving her some delicious TWISTS that go beyond the typical manicure, chocolates and flowers. Here’s our picks for culinary gifts to show mom how much you appreciate her unique taste:

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Girolle Cheese Cutter - No need to go to France to experience a delightful cheese TWIST! Cheese is more fun and tastes even better when thinly sliced – literally with a twist – into delicate, paper-thin shaves. Mom will have fun with this attention-grabbing cheese cutter.

 

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Optic Twist Glass Set with Custom Holder - Pair your whimsical cheese shaves with wine served in this handsome set of wine glasses that come complete with their own TWISTS: a beautiful twisted glass design and a customizable box to add a little personal twist.

 

 

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Make Your Own Hot Sauce Kit - No kitchen should be without that special sauce… hot and spicy is the culinary wave now, and here’s a special TWIST: A kit giving all mom all she needs to make her own secret sauce! Mom can personalize the label and create her own brand twist!

 

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Recipe Art When is a chalk board more than a chalk board? When it TWISTS to becomes a lovely, framed work of art customized with your favorite recipe! Immortalize mom’s kitchen talent… which favorite recipe of Mom’s would you choose?  Homemade soup… cookie… dip… spiked lemonade…

 

 

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Flowers in the Kitchen Cookbook - Flowers are a traditional Mother’s Day gift… they always make mom feel special.. but this flower TWIST will last for decades: a cookbook that gives all the info. about cooking with flowers, complete with gorgeous photos. Flowers add a beautiful, flavorful twist to make mom’s special dishes really stand out.

 

 

Twist angle whiteHelp mom cook up more for her business! Is your mother an aspiring entrepreneur, small business owner or artist? Help make her dreams come true! Give her a copy of TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

Brand School is our highly effective, premier branding program that gives tools and insight to grow a stronger personal or business brand. Get more information about the next session and our Brand Health Check HERE.

 

Valentine Twists For Him and Her

Expressing love can take many forms, but there’s something intimate and long-lasting about putting your passion for your Valentine into words. Here are our picks to help you TWIST your thoughts and feelings into original compositions that your sweetie will cherish of years to come.

Screen Shot 2016-02-05 at 3.23.35 PM Letters to My Love - With this TWIST, you get to say “I Love You” all year long. Letters to My Love  gives you 12 fold-and-mail style letters that use clever prompts making composing a lot easier (“I knew you were the one for me when…”). You fill in the story, seal the envelope and indicate an “open on” date… so the gift of sharing your love continues throughout the year.

 

 

loveletternecklaceLove Letter Necklace - A love letter with a stylish TWIST. This necklace makes your passion timeless and fashion-forward. You engrave the two of your’s initials, plus words of love (1-3 line message up to 12 characters each)  and this enchanting gold plated or sterling silver “letter and envelope” pendant becomes a wearable reminder of your affection.

 

 

throwpillow“Remember When” Throw Pillow - From a fun vacation to a special song, TWIST your favorite memories to create this one-of-a-kind pillow that’s always there to cuddle up with.

 

 

 

ticket bookJust the Ticket, Ticket Stub Organizer - Remember your favorite concert together, special event, shows, sporting events, airline flight or amusement park visit?  With this TWIST you can preserve your memories and share your reflections of them with this handsome ticket stub organizer!

 

 

 

Screen Shot 2016-02-05 at 3.46.28 PM Love is Art Kit - There’s nothing like sharing a new experience together to ignite your passion. How about putting your passion down on canvas together? Fine artist Jeremy Brown’s TWIST gives you everything you need to capture the beauty of your connection in his Love is Art Kit. So, hang up the “do not disturb” sign, take out your paintbrushes and create a visual celebration that will last for years to come.

 

 

Support your sweetie in growing their business. Are they an entrepreneur, small business owner, artist, performer, or freelancer? Here’s a way to help them be more successful doing something they love. Brand School is our highly effective, premier branding program that provides the tools, framework and insight to build a stronger personal or business brand. Receive more information about the next session and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

 

Top 5 Freedom Brands

Independence Day in the U.S.A. is a time to salute our founding fathers and mothers and take a moment to celebrate the birth of our great country…and of course consume way too many hot dogs and too much coleslaw and beer.

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But while enjoying these important festivities, I think there is something else we should salute.

Brands!!!

Not just Brands in general, but Brands that give us freedom. Products and services that allow us to do more, roam freely and achieve a certain level of independence and control over our lives.

Here are  my top 5 “Freedom Brands”, I’d love to hear yours.

(Cue the fireworks please)…

#1)  iPhone

#2)  Netflix

#3)  Google

#4)  Kindle

#5)  Spanx

#1)  iPhone: Like many of my BrandTwist readers, I also have a love/hate relationship with my  iPhone. However, I have to give credit where credit is due. No other brand in my life has given me such a degree of flexibility and freedom. Keep reading »

Celebrate the Modern Dad with a TWIST

The modern dad is different than the stereotypical dad of times past. The new age father ditches the stern authority figure and involves himself in his family. From cooking meals and taking care of the children, to staying up-to-date with the latest trends and furthering his own independence, the modern dad changes the entire playing field. Here are some great Father’s Day gift ideas to show dad your appreciation with a modern TWIST.

Screen Shot 2015-05-28 at 10.42.43 AMErgobaby

Dads nowadays want to involve themselves more in child raising. Ergobaby promotes different types of baby carriers that are easily adjustable to dads that often have taller and wider frames. Thanks to this brand, the new dad can bond and get a closer relationship with his newborn!

 

 

18eef4662e87f396bf0d6e045529e2aeSecond Wind Eco Tours

The family oriented dad will love family outings that bring the members closer than before. With activities offered from this organization, such as kayak tours on the White Oak River, Jones Island, and Bear Island, you will be guaranteed to treat dad to a fun event that brings the family closer together.

 

 

Screen Shot 2015-05-28 at 10.52.35 AMThinkGeek.com

From goofy knick knacks – like action figures from dad’s favorite show – to electronic gadgets such as the 3-D printing pen, the hip and tech-savvy dad will definitely enjoy anything this online shop has to offer.

 

 

Screen Shot 2015-05-28 at 10.55.20 AMWeston Single Burger Press

These top notch kitchen supplies, for instance the nonstick burger press, will be sure to appeal to the inner chef of every modern dad and will have him in the kitchen experimenting with ways to make the best Sunday dinner ever.

 

 

purpl2Purpl

Surprise dad with a new office! Hot desks offered by co-working spaces like this one in Westchester will help dad become more independent with his work and allow the modern father to work closer to home so he can be sure to make it to his kid’s afternoon soccer games.

 

 

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Brand School Online

Got a dad who is an entrepreneur? Gift him the gift of pursuing his dreams – encourage him to sign up for a one-on-one Brand Health Check Strategy Session at BrandSchoolOnline.com

 

 

 

 About guest blogger Collin Wisniewski:

bt collinCollin Wisniewski is a BrandTwist intern and is currently a senior graduating from Dobbs Ferry High School. He plans on attending SUNY Fredonia this coming fall to study business in the music industry. For future job opportunities, Collin can be reached at collin.wisniewski@gmail.com.

2-in-1 Mother’s Day TWISTS for the Busy Mom

Mothers seem to never stop… they’re always on the go juggling family schedules, running errands and managing demanding workloads. A great way to let mom know you are grateful for all she does is to give a gift with a TWIST that she can enjoy in more ways than one. Here’s our pick of 5 gifts with a 2-in-1 TWIST:

 

decanter

 

The Twisted Wine Decanter – This decanter literally TWISTS. This unique artistic twist looks lovely on your table and provides better aeration for wine. It does double-duty as a vase (Go the extra mile: add wine and flowers).

 

 

succlent

 

Succulent Wall Garden - A beautiful living garden that will last and last and requires very little care. It does double-duty as wall art (Go the extra mile: add a cute spritzer for watering, a picture hanging hook, and offer to install it for her).

 

 

blutoothtracker

 

Key Ring -  Every mom has those days:  rushing out the door, behind schedule and – no keys! Here’s a key ring that does more than just look good. It does double-duty as: a bluetooth tracking device – so mom will never have to scour the house looking for lost keys again (Go the extra mile: show her how it works and then go out for a leisurely drive to your favorite fro-yo place).

 

knife

 

Knife & Server. This knife is handmade so no two are alike. In addition to its beauty it was designed with versatility in mind and can be used to cut pizza, chop herbs, serve cheese and more. It does double-duty as a beautiful and unique sculpture (Go the extra mile: give with a favorite cheese and a bamboo serving board).

 

Support mom in growing her business. Is your mother an aspiring entrepreneur, small business owner or artist? Go the extra mile: help make her dreams come true! Brand School is our highly effective, premier branding program that will give her the tools and insight she needs to grow a stronger personal or business brand. Receive more information about the next session and see if she qualifies for a one-on-one Brand Health Check Strategy Session HERE.

 

Valentine’s Day Twists for all 5 Senses

Valentine’s Day is a day to show appreciation for those we love. Sharing your love by appealing directly to the 5 senses adds a new twist that is sure to please. Here are gift ideas with TWISTS to create the perfect, SENSUAL, Valentine’s Day.

 

phoneprojector

SIGHT

Take an old-school slide projector and twist it with a smartphone and you get The SmartPhone Projector. This retro-styled cardboard “projector” lets you project the images on your phone onto a wall. Put together your favorite selfies or couple shots and create a feast for your honey’s eyes!

 

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TASTE 

Are you and your special other complementary opposites? Well then indulge together in two opposite tastes – sweet and salty – twisted together into one crunchy treat that’s sure to satisfy: Sir Francis Bacon’s Bacon Chocolate Covered Peanut Brittle. 

 

 

ukeSOUND

Studies show people are more willing to give you their phone numbers if you carry a musical instrument. People seem to be more attractive when music is playing. All reason enough to join forces and make music together – literally. Put a little DIY twist into the night’s music with this Make Your Own Ukulele Kit (pick up two and enjoy a duet!)

 

furthrowTOUCH

Indulge in the plush feel of fur. Well, not everyone wants, or can afford, real fur, but you can enjoy this faux twist: Wrap yourselves in a cozy, sensuous and luxurious faux fur throw while you enjoy the warm glow from the fireplace and your favorite romantic movie on TV or create your own love scenes.

 

lantern2SMELL

Don’t underestimate the power of scent. We recognize our loved ones by their scent. Enhance the mood with fragrance & candlelight. This porcelain lantern is a fresh twist on a classic design. Fill it with a candle that twits together the tired-and-true scents that appeal to both men and women: vanilla and cinnamon.

 

MORE

Show some love to the  entrepreneur in your life by giving them the tools to realize their dreams. Or show yourself some attention.  Brand School is our highly effective, branding program that gives tools and insight to engage all of your customer’s senses and grow a stronger brand. Enrolling now. See if your business qualifies for some brand love HERE.

 

Last Minute Gifts that Twist

There’s nothing better than giving a gift that’s really loved and gets remembered. Stand out among the heaps of gift cards, certificates, and traditional (but boring) sweaters by surprising your friends and family with a unique gift that TWISTS:

 

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60-Hour Candle – This candle literally twists! It twists around the stand and is a unique take on lanterns of long ago. It burns up to 60 hours, ensuring your gift will long be shining bright!

 

 

clocky3

 

Clocky Alarm Clock – No more hitting the “snooze” button with this clock. Clocky twists where no clock has twisted before – when the alarm sounds, it literally runs away from you! Helping the receiver get up and at ‘em and seize the day.

 

 

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EOS  - Evolution of Smooth – Lotions – These organic, natural and paraben-free lip balm, lotions, shave cream and limited edition and charity collections are a joy not only to use but just to look at. The products come in unique shapes and colors – and we love how the Lip Balm opens with a twist!

 

locai

 

Lokai Bracelet – A twist from the highest mountain and deepest sea. The Lokai bracelet’s white bead has water from Mount Everest; the black bead holds mud from the Dead Sea, symbolizing that when you hit a low it’s important to stay hopeful and when you’re on top that you stay humble. 10% of net profits go to charity.

 

lonely

 

Lonely Planet’s 1000 Ultimate Experiences Book - The ultimate chair-side travel experience. This book gives you 1,000 ultimate experiences without leaving your house… and if you do want to actively travel, you won’t want to leave home before checking out the book for some amazing travel twists.

 

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The Brand-growing Gift – Give the gift that helps the entrepreneur, business owner or artist, in your life grow their business. Help them twist their brand to the top! Brand School is the premier branding program with highly effective tips, tools and insight to grow a stronger personal or business brand. Get more information about our upcoming session and a one-on-one Brand Health Check Strategy Sessionn HERE.

A Tiffany’s Twist With FARE Halloween Pumpkins

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Nonprofits and small businesses have big challenges getting brand attention. An innovative TWIST can go a long way toward getting your brand recognized and embraced.

Take a look at this clever TWIST from nonprofit FARE (Food Allergy Research & Education nonprofit). Halloween is a particularly dangerous holiday for children with food allergies, so FARE found a clever way to get attention. Instead of simply broadcasting an awareness campaign, they added this TWIST: They used an iconic color to break through. They also drove engagement by inviting user participation.

Families wishing to be identified as “food allergy friendly” were invited to place a teal pumpkin on their doorstep or a computer print out on their window to identify their house as one that  hands out  out allergy-safe treats like toys, puzzles, games, or books,

They made it easy for kids to get involved by offering free downloads of promotional materials like pumpkin templates.

While the teal pumpkin idea was not specifically influenced by Tiffany’s (Teal has always been the identified color of food allergy awareness) We love the inspirational TWIST that a teal pumpkin is like a Tiffany’s box, which means that when you see it, you immediately know something special awaits.

What can your small business or non-profit TWIST with to create more impact and more engagement?

At Brand School, the premier brand-learning program for small businesses, nonprofits and entrepreneurs, we don’t simply teach you the brand facts; we invite you to become an active participant. You have access to an exclusive group of like-minded business owners who support and encourage one another. Find out how your business can benefit from Brand School HERE.

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“Brand School’s guidance and support has helped grow my business to new depths of expansion, creativity and financial worth… and keep it growing and transforming to passionately share what I love with others.” - Deborah Coulter, deborahcoulterartflow.com

What Brand is Your Father Quiz and What’s His Ideal Gift?

dad-quiz

Fathers are a bridge to the world. They help us learn who we really are, how to navigate the world and achieve our aspirations.  Strong brands do that, too.

Like dads, beloved brands help us feel better about our position in the world, enjoy our successes, and enhance a more defined sense of self.

If your father was a brand, which brand would he be?  Take the BrandTwist quiz to find out. We’ve matched six top brands to six father personality styles in our “What Brand Is Your Father Quiz.”

You’ll find out which brand best reflects your dad, some spot-on ways to celebrate any special event or holiday with him – or just have a great day together for any reason, and we also suggest gift ideas that are in-the-zone for your father’s specific brand personality and style.

Take this fun, short quiz today and share with the world (and your dad) what an awesome brand your Father is! (mine was Nike!)

TAKE THE QUIZ NOW -> CLICK HERE.

More Brand-Tastic gift ideas for dad in our posts, HERE.

Support dad in growing his business. Is your father an entrepreneur, small business owner, artist, performer, or freelance contractor? Here’s a way to help him take his business and brand to the top! Brand School is our highly effective, premier branding program that will give him the tools and insight he needs to grow a stronger personal, career or business brand. Receive more information about the next session and see if you qualify for a free Brand Health Check HERE.