How to Represent Your Brand at Big Events

In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the Business and Burgers segment during the Newfronts with Entrepreneur TV to talk TWISTS and burgers. The next day I headed to Northern California to join Tyra Banks at Stanford Graduate School of Business to talk TWISTS for personal branding.

Representing Your Brand on stages like Entrepreneur and Stanford Graduate School of Business

I think you’ll agree, both of these events had their own unique and very strong brand experiences, and in both cases, multiple large brands were involved. In events like these, the challenge becomes how do you make sure YOUR brand connects and stands out?

It all comes down to three Rs…

  • Research
  • Represent
  • Repeat

Let’s talk research.

For years we’ve heard about the importance of doing your “homework”, but for many business owners they skip over doing it before these types of events, and this is where you can lose some important brand leverage.

Before both events, I was in continuous contact with the teams putting on the events so I could know not only the details and expectations, but also how I could best support the event, and the event leaders.

By connecting with them before the event and digging in on my own research I was able to do two very important things.

First I was able to offer relevant recommendations that could help the event and hosts. This allows me to stand out to them, and that’s valuable not only the day of the event or for future events, but for possible partnerships in the future.

Stanford Graduate School of Business Brand TWIST exercise

The second thing it allows me to do is over deliver for the audience. I know exactly who they are before I entered the room and that allows me to make sure my content is directly targeted at them. I am able to make sure they hear it and remember it.

This research can happen right up until you go on stage. Before the Business and Burgers segment, I asked the guest chef about the burger and what the TWIST was. This allowed me to highlight the great burger and talk TWISTING. I wouldn’t have been able to do that if I hadn’t taken the time to ask a few quick questions. In case you are curious, it was a pinch of cinnamon added to the lamb burger. YUM!

Let’s talk represent

Representing your brand is more than carrying your card and handing it to everyone you meet. You’re a walking and talking example of your brand. This means you can be a constant visual reinforcement of your brand through wearing your brand colors, but also it means living your brand promise, so think not only about the color but the style as a whole.

Julie Cottineau and Tyra Banks talked Personal branding at Stanford Graduate School of Business

It’s also important to have collateral that represents your brand, and if you have a book – that gets really easy. I went back and forth about carrying books with me for the Business and Burgers events, and I’m glad I did. We ended up having one on the table during our chat. The same thing happened at Stanford. After the class, Tyra went live on Facebook with some students and held the book while sharing how she enjoyed it.

Remember this is all about being visual, what can you put in front of your audience’s eyes that will help them remember who you are? It doesn’t have to be a book, it can be a “report” of findings with your logo loud and proud on the cover.

Let’s talk repeat

One of the most important parts of Brand School is knowing your core brand message, and that’s because knowing that allows us to build everything else. I don’t think you’ll be surprised to know that for me it always comes back to the TWIST.

Julie Cottineau looks for the brand TWIST in a burger

That’s why during my time at Business and Burgers I asked about the TWIST in the burger. I also complimented the hosts on their own unique TWISTS – revving up business content with engaging cooking tips and, fun to eat, delicious (messy) burgers! It allowed me to have another place in the conversation to talk TWISTS. Even better was a way for me to talk about my core message, without just talking about me. It allowed me to highlight that you can find the TWIST in anything.

You’ll also notice in the videos from Entrepreneur TV and Tyra Banks we use the word TWIST a lot because it’s all about repeating that brand message in new and creative ways so that you can connect with the people listening.

It’s important to remember though, my ability to repeat came from doing the research, and visually representing the BrandTWIST brand.

What tips to do you have to help your brand shine during important events? Share them here at our BrandTwist blog.

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BrandTwist’s Julie Cottineau on HispanicMPR.com

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In this interview for the Hispanic Marketing & Public Relations website host Elena del Valle discusses how you can TWIST to build a power brand with BrandTwist & BrandSchoolOnline.com Founder and Best Selling Author of TWIST: How Fresh Perspectives Build breakthrough Brands, Julie Cottineau. 

You’ll learn how to look for TWISTS that bring customers deeper into the experience of your brand and inspire them to share and help keep your product, service or business on the social radar.

Click HERE to listen.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

How Twists Grow Business

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This is a replay of Julie Cottineau’s webinar presented to UPenn students and alumni on how to use branding to grow business. A lively Q & A session followed. This is loaded with helpful TWISTS, tools and takeaways for business owners of large to small businesses, non profits, or personal brands. You can hear the replay HERE. 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Talking Brand and Entrepreneur TWISTS with Steve Blank

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Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School’s “Entrepreneurs are Everywhere” show on Channel 111 on SiriusXM Radio. LISTEN TO A REPLAY HERE.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Twist to Help Causes Succeed

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Non-profits face unique challenges in reaching their auciences. Julie Cottineau, BrandTwist Founder & CEO, Founder of BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, chatted with Joe Waters, host of  CauseTalk Radio about how to find the TWIST that will make you stand out and make a bigger difference. You can listen to the interview on his Selfish Giving website, HERE.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

How to Keep Your Brand Fresh: Tips With a Twist

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We really get a lot of great brand and business-building information listening to Christine Monaghan’s radio program, “Entrepreneur Conversations”. Her program features interviews with generous and helpful experts about resources designed to spark, inspire and motivate your inner strength to help you grow a thriving business.

Here is Christine’s lively chat with BrandTwist Founder & CEO, Founder of Brand School, and former VP of Brand for Virgin Julie Cottineau on business and branding – and how to keep your brand fresh and more profitable.

Listen to the interview below – and then for additional inspiration head on over to Christine’s blog, “Daily Life Mastery”, and catch more takeaways in Julie’s guest blog post: “Basics in Business: ABCs of Branding”.

You can listen to  another conversation with Julie and Christine on business and branding HERE.

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Entrepreneur Conversations

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We love it when we find enriching resources for entrepreneurs and business owners, and we love sharing them with you. If you have not come across Daily Life Mastery’s Entrepreneur Conversations radio show with Christine Monaghan, allow us to introduce you. This podcast series is designed to spark, inspire and motivate your inner strength to cultivate a thriving business model by bringing you the wisdom, stories and experience of successful entrepreneurs.

Here is an inspiring conversation with Christine and BrandTwist Founder & CEO and Founder of Brand School, Julie Cottineau on business and branding creativity, challenges faced by entrepreneurs – and their solutions.

Listen to the interview below – and then head on over to Daily Life Mastery and get inspired with Christine and other successful entrepreneurs and business owners.

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You can listen to  another conversation with Julie and Christine on business and brand-building HERE.

 

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“Brand School helped me get the business’ name, brand promise and message clear. I think it speaks perfectly to my target audience, thank you… And thanks also for the networking opportunities which have led to big support in my emerging business.” - Nell Panero, Education Consultant

 

Twisting, Moving and Shaking Your Brand

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Imagine what would happen if you really dove in and started to twist and shake up your brand and business? That’s what visionary entrepreneurs like Richard Branson, Jeff Bezos and Gary Vaynerchuk do. Listen to the “OnBranding by BRANDFEVER” podcast with conversation about the far-reaching power of a strong brand and ways you can dive in and add a little twist to strengthen your brand’s reach.

Listen to the interview at BRANDFEVER, HERE.

If you have not tuned into OnBranding’s interview series, you are missing out on an amazing resource. These are high quality, in-depth audio and video interviews with top industry leaders, businesses and entrepreneurs about branding and marketing.

During this rich, one-hour podcast we covered how I became interested in branding, lessons I learned from Richard Branson during my history as VP of Brand at Virgin, how I became an entrepreneur and developed BrandTwist and Brand School Master Class, but most importantly – we dive deep and give insight that can really help you grow your brand and business right now, like: the difference between marketing, advertising and branding; what’s important in branding today; tips on how to relate your story and social media; ways that brands can stay fresh and how entrepreneurs and business owners can generate new solutions to their business challenges and reach more customers.

Some takeaways:

  • Make sure there is an audience for your idea.
  • Rather than focusing on  innovation, focus on usefulness.
  • Put your consumer at the heart of your ideation. What do your customers need?
  • Ask your market what is wrong with today? What’s missing? What do you enjoy in other industries? What are you tired of?
  • Know your brand promise for leadership positioning and an edge-up over the competition.

Listen to the interview at BRANDFEVER, HERE.

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Branding Lessons From Summer Camp

To see more of our articles for  Women Business Owners Today (WBOT) click HERE.

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There is something magical about summer. Splashing in the lake during the day, roasting s’mores over a campfire at night and …. building stronger brands. Summer and branding? Yes, you heard me right.  Summer, and more specifically summer camp, is a great resource for brand building.  As you know I am a big believer in finding inspiration in unusual places and TWISTING it to create stronger brand promises, more effective marketing, and turning casual users into raving brand fans.

Check out my article for Women Business Owners Today, “Branding Lessons from Summer Camp.” Learn how s’mores, color wars and campfire songs can inspire and rejuvenate your brand and enliven your business. See the article HERE.

Brand School, our highly effective, premier branding program, delivers the tools and steps you need to strengthen your brand and your connection to your customers. Get our free brand-building tips and receive access to updates about Brand School’s exclusive programs when you sign up for our newsletter at BrandSchoolOnline.com. 

“If anyone needs to understand the PROPER professional way that WILL make a difference for branding your business, Brand School is your go to source.” – Mike Sass, Entrepreneur

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“You Know Everybody! A Career Girl’s Guide to Building a Network That Works.”

I’m thrilled to be featured in Marcy Twete’s new book, You Know Everybody! A Career Girl’s Guide to Building a Network That Works. Each week this summer the Career Girl Network is featuring one chapter highlighting one of the interviewees from the book. You can check out an excerpt from the chapter with my interview, “Julie’s ‘Best of the Best’ in Networking Advice,” order the book, and learn more about the Career Girl Network and how they are engaging women nationally in mentoring, networking, and relationship building to advance their careers HERE.

“Results came amazingly quick. Now, my brand name speaks my message immediately and I’ve expanded my reach.”  - Lynn Stull, Owner Arts2Thrive

Get information about priority registration for the next session of Brand School, our highly effective, premier branding program, and receive free brand-building tools and tips when you join our mailing list.