Heels with an Adaptable TWIST

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Transitioning from daytime casual to nighttime dress often means carting around a second pair of shoes or leaving and extra pair at the office or in the car… it’s cumbersome and inconvenient. What we need is a footwear TWIST that liberates our choices… and that’s exactly what French shoe designer Tanya Heath has done. They’ve TWISTED to create one shoe with interchangeable heel options, giving the wearer control and the freedom of choice.

They provide one pair of shoes, with multiple, snap-on, heel height options. The shoes and heels are sold separately-and the extra heels fit handily into a handbag. A huge plus for end of the night moments, when you are tired and want to slip into a more comfortable heel.

Tanya Heath literally walked a mile in their target market’s shoes. They weren’t afraid to TWIST outside the (shoe) box and de-construct the traditional product experience to come up with a more user-friendly option.

Sometimes the parts are greater than the whole. Is there something you could de-construct to come up with an innovative solution that makes life easier for your market?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Twist to Help Causes Succeed

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Non-profits face unique challenges in reaching their auciences. Julie Cottineau, BrandTwist Founder & CEO, Founder of BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, chatted with Joe Waters, host of  CauseTalk Radio about how to find the TWIST that will make you stand out and make a bigger difference. You can listen to the interview on his Selfish Giving website, HERE.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Brand Twisting on Creative Warriors Podcast

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Julie Cottineau, BrandTwist and Brand School Online founder, former VP of Brand for Virgin, and author of “TWIST: How Fresh Perspectives Build Breakthrough Brands”, shares branding and business-building tips to help your business and brand stand out on Creative Warriors Podcast with host Jeffrey Shaw.

Highlights:

  • Your brand is your business
  • Taking off your brand Blinders
  • 3 Pillars to create lasting impact
  • Leveraging industries outside your category
  • The importance of a Brand Audit

Creative Warriors is dedicated to serving and supporting service-based professionals who are in business marketing themselves and their talent. To make the journey more joyous and the path more profitable. Their tagline: Create. Serve. Be Prosperous.  Check out their site for more helpful resources, podcasts, and courses.

To listen to Jeffrey and Julie’s discussion, click here: Episode 180 – Julie Cottineau

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

TWIST Your Elevator Pitch to Stand Out

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I finally established my full-time career coaching practice but my “elevator pitch” was far from stellar. There were dozens of other coaches saturating the landscape: life coaches, career coaches, purpose coaches, coaches for coaches… so how would I stand out? It was time to hone my elevator pitch, add a TWIST that would distinguish me from other coaches and be more compelling. When faced with skepticism or confused stares, how could I succinctly explain to people what I did for a living, and powerfully demonstrate my value in a less-than-two minute pitch?

And then, I happened to notice a TV commercial for a local gym. Actually, it hit me like a ton of bricks (or maybe a dumbbell): I’m like a fitness trainer, but for your job search and career development. What would it look like if I TWISTED my career coaching business with a gym instructor?

  • A fitness trainer guides you but you do the heavy lifting. I provide the guidance and outline the career roadmap, but my clients have to take the action themselves to achieve their professional goals.
  • A fitness trainer helps you to be fitter and more attractive. I help my clients polish their professional skills and appear more attractive to current bosses and prospective employers alike.
  • A fitness trainer boosts your confidence. I empower my clients to impress their colleagues at the next big meeting, or crush that important company-wide presentation, or ace their next job interview.
  • A fitness trainer helps you increase your speed and agility. I help my clients achieve their professional goals more efficiently, with less time spent on excuses and more time spent on action; I provide critical support and guidance to accelerate career progress and overcome past hurdles.
  • A fitness trainer is a waste of money if you’re not ready to hustle. I only work with clients who want to improve on their weaknesses and are willing to put in the work on a regular basis. Whether they want to level-up in their current company or switch careers entirely, the path to success often requires weeks or months of effort. It doesn’t happen overnight.

So, much like a fitness instructor, I provide a strategic mix of support and heavy-duty accountability, with a kick in the rear when it’s needed most. Now my elevator pitch has the TWIST to help my business get remembered, “Take a gym instructor and TWIST it with business goals and you have a career coach.”

About the author:

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David Wiacek is a NY-based, globally-minded career coach and copywriter. He helps squash his clients’ fears and brings back wonder into their professional lives. He also crafts catchy copy for businesses—both in print and online. Check out his work at davidthefixer.com

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

An Airport TWIST Makes Wait Time More Fun

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Today’s traveler spends increasingly longer time waiting at airports. To address this, many airports offer more conveniences than ever before from health clinics, beauty salons and gyms, to designer brands, fine dining and entertainment – but every airport is different and most travelers are not aware of what’s available. Flyinstyle app solves this problem with a TWIST. It’s an interactive consumer app that connects you to all the concessions and goodies an airport has to offer- plus bonuses and discounts.

Says Flyinstyle Founder & CEO Amanda Anthony, “Our aim is to improve the airport experience, enhance communication between consumers and airports/airlines/brands/concessionaires…” *

Anthony saw that there were few options available to let travelers know about brands, products and retailers at airports. Thinking, “We could use an app for that” * she set out to create Flyinstyle, a personal shopper/travel airport guide available right on your mobile device. It allows retailers to directly connect and engage with travelers, offers special deals and discounts, has a blog giving travel tips and news, and users can share their first-hand airport stories.


Flyinstyle app is a TWIST that makes it easier for airport businesses to reach consumers and for consumers to get more enjoyment from airport travel. What TWIST would make it easier for your customer to enjoy your product or service. Is there a missing piece preventing you from getting the word out to your customer?

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

* The Moodie Interview

Toys With A Life Saving Twist

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Organ donation can be an uncomfortable topic and for some countries, like Japan, it is a particularly sensitive area and rarely discussed. This gap in awareness means that many do not receive life-saving donations – and children, in particular suffer from a shortage of donors more than most of the population. Second Life Toys is an organization in Japan that’s using a clever and endearing TWIST to raise awareness about organ donation for children.

They take donations of loved but no longer needed, injured, used plush toys and perform “transplants”, making them whole again. This campaign not only raises awareness in general, but also helps children gain a better understanding about transplants in a way that they can instantly relate to, with the comfort of new-found toy friend.

When you become a “donor” and donate your own unwanted stuffed toys you’ll receive a letter of thanks from the “recipient” telling you how your donation has helped them.

Second Life Toys took a painful, taboo topic and TWISTED with a beautifully simple idea – re-furbish donated toys to explain and promote organ donation – to make a big impact and lessen the information gap.

Is there an information gap preventing your customer from understanding what your business or non profit has to offer? What beautifully simple item could you TWIST with that would make your customer feel more at ease?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Jewelry with an Alarming TWIST

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Yasmine Mustafa followed her dream to take a solo, six-month trek across South America. Throughout her journey she heard story after story from women about their being attacked, feeling vulnerable, inhibited and afraid. When an attack took place in her own apartment building, her vision to empower women to “Live your life boldly and without fear” was born.

Take Tiffany & Co., TWIST it with ADT Security Systems and you get Athena, a wearable piece of tech jewelry designed to prevent assault by ROAR for Good.

Athena is a simple device that looks like a jewelry accessory. It’s about the size of a half-dollar, wearable as a necklace or clipped onto clothing or a handbag. It’s mission: to protect women with the touch of a button. When you press the button a loud alarm is sounded and text messages are sent to friends & family with your current GPS location. There is also a SilentROAR™ feature which sends text alerts without activating the alarm.

Dedicated to ending assault, ROAR For Good takes their mission a step further. For each device sold, a portion of proceeds is invested in educational programs that have been shown to increase empathy and reduce violence, and ten percent of proceeds from their crowdfunding campaign goes towards raising awareness about the warning signs of abuse and helping end relationship violence.

ROAR For Good’s CEO & Co-Founder Mustafa saw a need, and TWISTED to create a brand and a product line that delivers what women are truly seeking, empowerment and safety.

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Finding the right TWIST can help your brand take charge. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program.

A Fashionable TWIST on Granny Glasses

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I am always on the look out for that really great fashion statement piece, so I was quick to notice my BFF wearing a beautiful pendant necklace. That’s when she really impressed me by flipping her necklace open to reveal that it multi-tasked as a pair of chic reading glasses. This struck me as a brilliant TWIST. For the woman who is embarrassed to pull a pair of readers out of her designer handbag just to read a the menu in a hip restaurant –  Blinks are a great solution. Their tagline is “We make needing reading glasses a fashion statement.” No granny glasses here!

Blinks co-founders, sisters Stephannie Keller and Heidi Valenti, really understand a key pain point of their target customer, the fashion conscious middle-aged woman. They fittingly named their company Girl Powered Inc. Blinks really scores a home run with this stylish solution and was even featured in the 2012 Academy Awards swag gift bag.

As a Brand School graduate, I really love Brand School’s A+++ practice of TWISTING.  To successfully leverage lessons from brands that you admire you need to: 1) Become Aware of innovative brands, 2) Analyze what’s working and catching your attention and 3) Apply this to your own brand challenges.

This got me thinking about how I could incorporate a similar TWIST into my own brand, MissionBoost consulting. Everyone knows that social media is necessary tool to give your business a leg up. However, some of my clients are insecure about posting on social channels, as they do not want to come off as Granny with her first-time Facebook post. By incorporating my client’s individual voice and sense of style and using tools like Canva and Pablo, I help her create posts that are formatted with great fonts and beautiful images to make her and her businesses shine.

How can you use your favorite brand TWIST to inspire innovations that connect to your core customer and grow your business?

Brand School gives you the tools to innovate and deliver more of what your ideal customers really crave. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

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“Brand School was helped us set structure to our process, define our target and recognize our customer’s motivations. We were able to create timely taglines and better define our branding campaigns.” - Randi Curhan, Development Coordinator for Redwood High School Foundation, Non-profit

About the author:

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Randi Curhan is founder of MissionBoostConsulting.com, specializing in helping you figure out what you really need to do to bring your business to the next level, get projects off the plate, and get it done. Randi grew up 3rd of four kids, sandwiched between two gifted, mathlete brothers. Randi realized at a young age (when her preschooler brother shouted out the answers to her homework problems before she finished reading them) that she had to work a little harder to get where she wanted to be. That did not intimidate this girl who thrived on the challenge. It’s how she got into an ivy league school where she excelled among the Wharton pocket protector set, nailed the dream job at Goldman and got a spot in an amazing MBA program. Randi’s love of figuring sh** out and getting it done has always made her a valuable part of teams throughout her academic and professional life. Even while taking time “off” to raise her children, Randi was the one to set up fundraising systems, databases, email invitations and graphics for events. Consistently boosting and supporting people around her, always excited to learn the latest trends and tools and to put them into action, has earned Randi her status as “Legend” in ability to help others the job done.

You can reach Randi via MissionBoostConsulting.com, on Facebook, Twitter and Linkedin.

Interested in guest blogging for BrandTwist? Contact jamie@brandtwist.com.

The Pocket Dial: An iPhone and Fashion Twist

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Love your phone, but don’t know where to put it when you’re dressed for a nice evening out? Women can stash their phones in stylish handbags, but what do men in suits do? Cell phones weight down pants pockets and look bulky. Enter The Pocket Dial, invented by The Tonight Show host Jimmy Fallon. Fallon TWISTED debonair fashion with a basic cell phone case to create a new solution to a common problem. The Pocket Dial is an iPhone case that has an interchangeable pocket square – so a gentleman can put his cell phone into his suit pocket and be stylish and unencumbered.

Fallon and his assistant literally hot glued a pocket square to an iPhone case creating the first prototype and marched into J.Crew CEO Mickey Drexler’s office to pitch the idea, and they loved it. Proceeds go to David Sheldrick Wildlife Trust so you not only look good, you feel good too.

Look at old problems from new angles and TWIST your way to new solutions. Consider a homemade prototype to make the idea more real and get others on board. What could you do with a glue gun and a bit of imagination?

Brand School gives you the tools to innovate and deliver more of what your ideal customers really crave. See you qualify for a one-on-one Brand Health Check Strategy Session HERE.

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“Working with Brand School … opens up so many doors and affects so many areas of  your business – an invaluable experience.” - Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation

Twist Your Clutter Into Cash

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They say that a picture is worth a thousand words, or maybe in this case – a thousand dollars?  Founded by Agustin Gomez in 2013, Wallapop is revitalizing the idea that one man’s trash is another man’s treasure by creating a 24-hour, 7-day a week garage sale without the hassle of putting up signs in the rain or sacrificing your entire weekend.

With Wallapop, a free new app, Instagram meets Ebay in a TWIST to create an ideal “What you see, is what you get” experience.  Wallop is primarily an image-based, streamline virtual flea market which removes the vague guess-work that usually accompanies online second-hand purchasing.

Wallapop users play the role of either “Wallashoppers” or Wallasellers” and unlike other online classifieds it enables you to instantly chat with the person you are buying from or selling to in order to ask questions or make requests.  Items are listed based on location with the radius expanding the further you scroll, all you have to do is just snap a picture of what you want to sell, give it a fair price and wait as all your clutter turns to cash!

 

The world is moving more visual. What visual TWIST could your brand take advantage of to stand out and simplify your customer’s experience?

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“Brand School’s guidance and support has helped grow my business to new depths of expansion, creativity and financial worth… and keep it growing and transforming to passionately share what I love with others.” - Deborah Coulter, deborahcoulterartflow.com

About the Author: Courtney Elaine Glynn

Courtney is a senior in college studying psychology with a background in international relations and diplomacy. Blazing her own trail in the suburbs of New York, she is a self proclaimed renaissance woman of sorts; spending her time as an intern, personal assistant, small business manager, cooking instructor and aspiring writer.

Want to now more ? You can contact her at: courtneyelaine12@gmail.com

Interested in guest blogging for BrandTwist? Contact jamie@brandtwist.com.