BrandTwist’s Julie Cottineau on HispanicMPR.com

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In this interview for the Hispanic Marketing & Public Relations website host Elena del Valle discusses how you can TWIST to build a power brand with BrandTwist & BrandSchoolOnline.com Founder and Best Selling Author of TWIST: How Fresh Perspectives Build breakthrough Brands, Julie Cottineau. 

You’ll learn how to look for TWISTS that bring customers deeper into the experience of your brand and inspire them to share and help keep your product, service or business on the social radar.

Click HERE to listen.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Branding Twists from Julie Cottineau on KGO Radio with DreX

julie-on-kgoJulie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of “TWIST: How Fresh Perspectives Build Breakthrough Brands”, on KGO 810 Radio, San Fransisco with DreX, talking branding and business-building tips and takeaways for the business owner, non-profit and entrepreneur.

LISTEN to the entire interview:

WATCH  VIDEO SEGMENTS of the Interview:

Segment #1 – How Julie started TWISTING. The Pokemon trend, augmented reality and how you can make it work for your business. How branding is invaluable for small businesses.


Segment #2 – Personal branding, icons, lessons learned from the campaign and brands of Donald Trump and Hillary Clinton, how brand touch points work, how to find inspiration even if you’re just a numbers person, how failure can help you.

Segment #3 – Branding tips for women, perfectionism, working effectively with a team, personal branding as it relates to your business, using twists to help your business stand out, and help you make better business decisions, finding inspiration from other brands.

Segment #4 – Looking beyond what a product is to what it offers, reflections on the San Francisco brand, focusing on specific characteristics of your customer, customer service to differentiate your brand, social media marketing, how narrowing your marketing/branding focus will expand your reach, stay away from “me too” marketing.

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

TWIST Your Elevator Pitch to Stand Out

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I finally established my full-time career coaching practice but my “elevator pitch” was far from stellar. There were dozens of other coaches saturating the landscape: life coaches, career coaches, purpose coaches, coaches for coaches… so how would I stand out? It was time to hone my elevator pitch, add a TWIST that would distinguish me from other coaches and be more compelling. When faced with skepticism or confused stares, how could I succinctly explain to people what I did for a living, and powerfully demonstrate my value in a less-than-two minute pitch?

And then, I happened to notice a TV commercial for a local gym. Actually, it hit me like a ton of bricks (or maybe a dumbbell): I’m like a fitness trainer, but for your job search and career development. What would it look like if I TWISTED my career coaching business with a gym instructor?

  • A fitness trainer guides you but you do the heavy lifting. I provide the guidance and outline the career roadmap, but my clients have to take the action themselves to achieve their professional goals.
  • A fitness trainer helps you to be fitter and more attractive. I help my clients polish their professional skills and appear more attractive to current bosses and prospective employers alike.
  • A fitness trainer boosts your confidence. I empower my clients to impress their colleagues at the next big meeting, or crush that important company-wide presentation, or ace their next job interview.
  • A fitness trainer helps you increase your speed and agility. I help my clients achieve their professional goals more efficiently, with less time spent on excuses and more time spent on action; I provide critical support and guidance to accelerate career progress and overcome past hurdles.
  • A fitness trainer is a waste of money if you’re not ready to hustle. I only work with clients who want to improve on their weaknesses and are willing to put in the work on a regular basis. Whether they want to level-up in their current company or switch careers entirely, the path to success often requires weeks or months of effort. It doesn’t happen overnight.

So, much like a fitness instructor, I provide a strategic mix of support and heavy-duty accountability, with a kick in the rear when it’s needed most. Now my elevator pitch has the TWIST to help my business get remembered, “Take a gym instructor and TWIST it with business goals and you have a career coach.”

About the author:

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David Wiacek is a NY-based, globally-minded career coach and copywriter. He helps squash his clients’ fears and brings back wonder into their professional lives. He also crafts catchy copy for businesses—both in print and online. Check out his work at davidthefixer.com

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

You Are Your Twist – Quick Twist Video #7

 

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Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how your personal brand gives people a reason to choose your business and why this is a critical asset for a small business or solo practitioner.

More Quick Twist Video tips here.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” - Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation

Getting Back to Basics for Your Business: The ABCs of Branding

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Today’s business environment, fueled by continued innovation and advances in technology – is constantly changing and evolving. But the more things change, the more the basics of branding stay the same. Whether you are just starting out on your branding journey, or have a well-established business, everyone can use a refresher to get ahead in today’s competitive markets.

At Brand School we are big believers in starting with and sticking to the basics, and once you have them down, revisiting them from time to time to keep your branding goals fresh. By following the ABCs of Branding you can build a stronger, more profitable business:

A – AIM FOR A SPECIFIC TARGET; DON’T TRY TO REACH EVERYONE.

The biggest mistake that businesses make is they try to reach every body and they end up connecting with nobody. It may sound counter-intuitive, but the narrower your target – the wider your success. Zero-in on a specific type of person and delve deep to know what makes them tick, what keeps them up at night, what’s missing that your product or service can help address?

B – BE YOURSELF – BRING YOUR PERSONAL BRAND TO THE TABLE.

“I’m not a businessman / I’m a business, man!” - Jay-Z

Jay-Z got it right. That’s what personal branding is all about. It’s not only your commercial brand that delivers a message to the marketplace; YOU do, too!   A personal brand is how you tell your story, what makes you unique and it supports your business brand. The more memorable your personal brand is, the more memorable your business may become, too. For example: Richard Branson’s personal brand of having fun and challenging the status quo supports the Virgin promise to shake things up.

C – CONNECT WITH YOUR TARGET ON AN EMOTIONAL LEVEL.

Great brands don’t just help to get things done – they help people feel differently about themselves. Your Brand Promise needs to be more than about functional benefits. You need to really connect emotionally. Starbucks isn’t selling coffee; it’s promising community. Nike is not about running; it’s about achievement. Apple isn’t selling technology; it’s letting our imaginations take flight. Small businesses and entrepreneurs in particular need strong brand promises. Don’t waste your precious dollars with “me-too” marketing. Connect deeper and create loyal fans that will become Brand Ambassadors and help you promote your brand.

In Brand School we give you easy, actionable tools that you can use from day one to boost your brand’s reach. You’ll have access to our team of experts and enjoy the ongoing support and inspiration from an exclusive community of like-minded business owners and entrepreneurs to help you stay on track and bring fresh ideas to market.  Learn more about Brand School and see if your business qualifies for our one-on-one Brand Health Check Strategy Session at BrandSchoolOnline.com

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The One Simple Thing You Can Do To Get 10x More Opportunities On LinkedIn

Did you know that when people Google your name, LinkedIn is one of the highest ranked sites? Do you want to know you how you can get more for your business out of one of the largest job searching and business networking, marketing and branding sites in the world? In this series on Linkedin, guest blogger, Leslie Hughes, Principal of PUNCH!media, Professor of Social Media and corporate trainer, shares her insider tips. Read more about Leslie and her SPECIAL OFFER for Friends of BrandTwist, below.  If you would like to be a guest blogger, please contact Jamie@brandtwist.com

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When was the last time you updated your status on LinkedIn?

Did you know that LinkedIn now has over 300 million members in over 200 countries? It’s THE business network for professionals.

Updating your status at least ONE time per week will give you 10x more opportunities because you’re staying top-of-mind and positioning yourself as an expert.

You may think “It’s all been said before” or “I don’t want to bug my connections”.

But, when you share quality, relevant, timely information, your connections will love you for it.

Here are 3 kinds of status updates that you can share:

  1. Write a short & sweet tip that can help your audience do something. If you can direct them to your blog for more information – even better!
  2. Share the latest article that you’ve read that you just know your target audience will love. Add your own comment to share which point(s) you liked the most.
  3. Announce that you will be at a particular conference and ask your connections “See you there?”

Remember to keep it professional. Don’t include a Sudoku challenge or announce that you’ve had a muffin for breakfast.

Take Action Now: Do you have any other suggestions for great LinkedIn status updates? Please share!

This guest post about Linkedin from Leslie Hughes of PUNCH!media is part of our Social Media blog series. 

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Leslie Hughes is the Principal of PUNCH!media, Professor of Social Media and corporate trainer.

With over 15 years in both traditional and digital marketing and sales, Leslie has helped clients such as The Children’s Wish Foundation of Canada, Prozac (Eli Lilly), The Canadian Institute of Business Valuators as well as Guardian Life Insurance Company of America to showcase their brand properly, connect with quality leads and convert business.

From strategic Social Media development to crafting the perfect LinkedIn Summary for executives, Leslie and PUNCH!media helps you to build buzz for your business.

Would you like to know more about how build a stronger Linkedin profile to make a fantastic first impression and grow your business or career? Check out PUNCH!media’s Linkedin Training program, designed for the busy professional and gets right to the nitty-gritty of the essentials.  Leslie has generously made a special discount offer available for Brand School members and BrandTwist friends. To receive more about this special offer, click HERE today, and don’t forget to use the coupon code BrandSchool to receive your savings!

More posts from the Linkedin series HERE.

Leslie is a proud graduate of the inaugural first class of Brand School by BrandTwist and can be reached at leslie@punchmedia.ca.

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The #1 Reason You Should NOT Connect With EVERYONE On LinkedIn.

Did you know that when people Google your name, LinkedIn is one of the highest ranked sites? Do you want to know you how you can get more for your business out of one of the largest job searching and business networking, marketing and branding sites in the world? In this series on Linkedin, guest blogger, Leslie Hughes, Principal of PUNCH!media, Professor of Social Media and corporate trainer, shares her insider tips. Read more about Leslie and her SPECIAL OFFER for Friends of BrandTwist, below.  If you would like to be a guest blogger, please contact Jamie@brandtwist.com

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I’m a firm believer that quality always trumps quantity.

You don’t exchange business cards without a conversation, so why would you accept someone to be a part of your online Rolodex if you haven’t chatted with them first?

When you refer business, you typically you know, like and trust them. You tell your friends and family that a particular company did a great job and you were satisfied with the results.  Have you ever referred a company you didn’t know or trust?

It only takes a few moments to connect with your connections and deepen your relationships.  Here are two steps to ensuring success:

Step 1: Personalize Your Invitation To Connect

When you are making a new connection, ALWAYS be sure to send a personalized note to remind them how you met or let them know why you wish to connect with them.

You may notice on their profile that you went to the same school or perhaps you know someone in common.  This can help turn a cold call

into a warm introduction. Remember, we are more likely to buy from people we know.

Step 2: Respond To Your Invitation Requests

When someone simply sends you the standard “I’d like to add you to my professional network” request, I will often reply with:

Thanks for your invitation to connect. Can you please refresh my memory as to how we know each other?”

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Or

Thanks for your invitation to connect. I don’t think we’ve met yet. I would love to know more about you and your business. I’d love to get together for a coffee. Would next Tuesday at 10:00 a.m. work for you?”

This way, you can get to know your connection better or if they don’t respond, you’re not adding a stranger who likely won’t refer business to you anyway.

The easiest way to reply without accepting is by using the app on your smartphone or tablet (see image) or learn how to respond in 4 steps via desktop visit: How to Respond to Linkedin Invitations. 

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Take action now: Did you find this tip useful? If so, be sure to share with your colleagues and friends.

This guest post about Linkedin from Leslie Hughes of PUNCH!media is part of our Social Media blog series. 

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Leslie Hughes is the Principal of PUNCH!media, Professor of Social Media and corporate trainer.

With over 15 years in both traditional and digital marketing and sales, Leslie has helped clients such as The Children’s Wish Foundation of Canada, Prozac (Eli Lilly), The Canadian Institute of Business Valuators as well as Guardian Life Insurance Company of America to showcase their brand properly, connect with quality leads and convert business.

From strategic Social Media development to crafting the perfect LinkedIn Summary for executives, Leslie and PUNCH!media helps you to build buzz for your business.

Would you like to know more about how build a stronger Linkedin profile to make a fantastic first impression and grow your business or career? Check out PUNCH!media’s Linkedin Training program, designed for the busy professional and gets right to the nitty-gritty of the essentials.  Leslie has generously made a special discount offer available for Brand School members and BrandTwist friends. To receive more about this special offer, click HERE today, and don’t forget to use the coupon code BrandSchool to receive your savings!

More posts from the Linkedin series HERE.

Leslie is a proud graduate of the inaugural first class of Brand School by BrandTwist and can be reached at leslie@punchmedia.ca.

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Essential Branding Lessons with Jennifer Love & Julie Cottineau

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Your branding questions answered!

I recently was interviewed by Jennifer Love, Founder of JenniferLove.com and Co-founder & CEO of NibMor, the yummy and successful organic chocolate brand, for her weekly video series on business building. If you are serious about your brand this is a session you won’t want to miss. You can watch the video chockfull of tips HERE. Read below to learn how knowing your brand well can help sky rocket your business.

As a followup to the video Jennifer and I answered branding questions in a Twitter chat, using the hashtag #Branding101. It was great fun connecting with Jennifer and the Twitterverse.  If you haven’t already connected with us on Twitter, please stop by for a little brand talk at @JCottin. You can connect with Jennifer Love at @JLoveBiz.

Here are some excerpts from our chat , we covered everything from the right time to start thinking about your brand to how to take a page from Richard Branson and rock your personal brand…and most importantly how great brands WALK THE TALK.

@JLoveBiz – Welcome! To get started today >> @JCottin Many have asked: How & where do I start developing the right #brand for my #business?

@JCottin - Start TODAY. If you are re-building your #brand or #business, start defining your brand promise right now.

@JLoveBiz – @JCottin YES!!! Great tip. Start today, start where you are. Also, know who your consumer is and get intimate with them.

@JCottin – Your #brand’s promise will be a decision-making filter, to help attract the right investors, employees & #customers.

@JLoveBiz – Entrepreneurs want to know: What mistakes are made when starting a #business & developing a #brand?

@bevisible – RT @JCottin #1 mistake #entrepreneurs make is not enough time & energy really defining their #brand.

@JCottin – If you spend enough time upfront building & understanding your #brand well it will help the rest run smoother.

@JCottin – Small businesses should add more personal story into their  #brands. That’s why people choose small. They want authenticity.

@JLoveBiz – “Rather than saying you’re a different kind of company. Prove it through every single touch point.” – @JCottin

@JCottin – Definitely @JLoveBiz brands are relationships and you need to know what your consumer needs, what keeps them up at night?

@JCottin – Your loyal consumers are your best brand ambassadors. Nurture those relationships above all else!

@JCottiin – It’s not enough to tell consumers what your product does, bring your #brand promise to life via actions and experiences.

@JLoveBiz – I’m often asked: What can building a #brand do for my #business?

@JCottin – A strong #brand gets people to ask for you by name, minimizes other choices, and attracts the best employees.

@JCottin – A strong #brand helps people get what you offer right away. Helps them see your difference and why they should buy.

@JLoveBiz – @JCottin great point. Standing out from competition is so important & a way to do that is by delivering a great experience.

@JCottin – A strong #brand allows you to charge premium price for your and keeps you from having to get trial by discounting.

@JLoveBiz – A frequent question @JCottin is: How does a personal #brand differ from a #business brand; do I need both?

@JCottin – A personal #brand’s how you tell your own story, what makes you unique and it supports your #business brand.

@JCottin – The more memorable your personal #brand is, the more memorable your #business may become, too. Definitely need both.

@JCottin – #RichardBranson’s personal brand of having fun and challenging the status quo supports the #Virgin promise to shake things up.

@JCottin – #Personal brand matters:  you will have many #jobs over time  but you will always be you. Need to cultivate it.

@JCottin – A strong personal #brand adds credibility to a #business & helps in repairing glitches.We all mess up, even @richardbranson.

JCottin – Be careful. Your #personal brand is not you – warts and all. It need to be authentic but also managed.

@JCottin – Yes! @JLoveBiz the experience you deliver IS your brand.

@bevisible – Like this: The experience you deliver IS your brand. Think we try to reinvent when our strength is what we’ve been doing.

@JCottin – Your #brand is your #business. It’s an entrepreneur’s secret weapon!

@JCottin – Brand = more than logo, website or colors – it’s a reliable promise you deliver that customers can count on.

@JCottin – #Branding for small biz is the same for big biz, but smaller biz need to be smarter with resources. Use their brand everywhere.

@JCottin – Great #brands big or small solve problems. They are useful and help people get more done and feel better doing it.

@JCottin – Great #brands are stories well told. We want to read them over and over and they become best sellers.

@JCottin – Great #brands WALK the TALK!

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The 3 Key Areas To Brand Yourself Properly On LinkedIn

Did you know that when people Google your name, LinkedIn is one of the highest ranked sites? Do you want to know you how you can get more for your business out of one of the largest job searching and business networking, marketing and branding sites in the world? In this series about Linkedin, guest blogger, Leslie Hughes, Principal of PUNCH!media, Professor of Social Media and corporate trainer, shares her insider tips. Read more about Leslie and her SPECIAL OFFER for Friends of BrandTwist, below.  If you would like to be a guest blogger, please contact Jamie@brandtwist.com

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What do Beyonce, Richard Branson, and Mark Zuckerberg all have in common?

They are all personal brands that stand out beyond their original company brand.

Did you know that when people Google your name, LinkedIn is one of the highest ranked sites?

As taught in Brand School’s Master Class: effectively telling your “elevator story” in 1 floor instead of 20 is essential for making a lasting first impression.

You want people to see that you care about your presence and you’ve taken the time to craft a really professional presence.

The 3 areas that you must focus on are:

  1. Your headline
  2. Your professional photograph
  3. Your LinkedIn Summary

Tip: Use Brand School’s exercise on crafting your pillars helps you to define what makes you unique.

Step 1: Your Headline

Your headline and photo create the one-two punch for a knockout first impression.

By default, LinkedIn updates your headline as your current position. Stand out from the crowd by laser-focusing on your 120-character headline to effectively explain your brand story.

Here are two examples:

Example 1:

Your name

Your title: Helping (insert your target audience) to achieve (insert specific results here)

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Example 2:

Your name

Your title: (Insert what yo do). *Your successful accomplishment)

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Step 2: Your Professional Polished Picture

Your bright and shining smile makes you approachable and may refresh someone’s memory if they’ve forgotten your name.

Ensure it’s a photo of you – alone. No pictures with pets, babies, wedding photos, or cartoon avatars.

Step 3: Craft A Creative Summary

Your LinkedIn Summary is the perfect place to share your accomplishments without sounding arrogant.

Here are some top tips:

  • Write your LinkedIn Summary in 1st person so you appear more approachable (ie. “I am” instead of “Leslie is”
  • Include relevant keywords in the copy and in the specialties section. This will help you rank higher when people search for someone in your field
  • Outline your key target audience. You want people to instantly recognize if you can help them
  • Focus on results and accomplishments. How have you helped people or achieved success?
  • Include a call-to-action: How do you want people to reach you?

Take action now: A 100% complete profile on LinkedIn will provide you with 40x more opportunities, and these three key areas will help you to stand out and become more noticed.

Once you leverage LinkedIn to position yourself properly as an expert in your industry, your profile views will begin to skyrocket and you’ll be sure to receive inbound leads.

This guest post about Linkedin from Leslie Hughes of PUNCH!media is part of our Social Media blog series. Leslie2014highresHeadShot

Leslie Hughes is the Principal of PUNCH!media, Professor of Social Media and corporate trainer.

With over 15 years in both traditional and digital marketing and sales, Leslie has helped clients such as The Children’s Wish Foundation of Canada, Prozac (Eli Lilly), The Canadian Institute of Business Valuators as well as Guardian Life Insurance Company of America to showcase their brand properly, connect with quality leads and convert business.

From strategic Social Media development to crafting the perfect LinkedIn Summary for executives, Leslie and PUNCH!media helps you to build buzz for your business.

Would you like to know more about how build a stronger Linkedin profile to make a fantastic first impression and grow your business or career? Check out PUNCH!media’s Linkedin Training program, designed for the busy professional and gets right to the nitty-gritty of the essentials.  Leslie has generously made a special discount offer available for Brand School members and BrandTwist friends. To receive more about this special offer, click HERE today, and don’t forget to use the coupon code BrandSchool to receive your savings!

More posts from the Linkedin series HERE.

Leslie is a proud graduate of the inaugural first class of Brand School by BrandTwist and can be reached at leslie@punchmedia.ca.

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Announcing: Brand School Summer Session

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Looking forward to summer? As you plan your fun in the sun, make sure to make some plans for your Brand too. Take advantage of the longer days of summer to re-energize your business with Brand School Summer Session.

This is a streamlined version of Brand School Master Class where you get the best of the core principles in less time so you can hit the ground running in the fall for better business  results.

Attract more profitable and loyal customers, tighten your brand story, create a more professional and distinctive brand… and more!

Brand School Summer Session includes:

  •  7 mission-critical Brand lessons over eight weeks.
  •  Videos that you can watch anytime/anywhere (poolside if you like!).
  •  Interactive exercises to directly apply these lessons to your brand.
  •  Access to an intimate, online community of motivated entrepreneurs.
  •  Live weekly office hours via easy-to-access teleconference.
  •  Two 1-on-1 sessions with an experienced BrandTwist coach.

Brand School Summer Session takes place over a concentrated 8 weeks, (Classes run from June 9th through July 24th with no class week of 6/30 for 4th of July holiday) giving you the best of the Master Class Curriculum to put into action right away. 

We are now accepting applications.

Space is limited so don’t wait; apply for your Free Brand Health Check today (all Brand School students must be pre-qualified through a Health Check). See if you qualify, HERE.

Blended Learning Model – Maximum Flexibility

Brand School Summer Session is designed to offer maximum flexibility for the busy entrepreneur. Each week you will receive an email with instructions on how to access the video and exercise for that week’s assignment. It is password protected to create a private, confidential environment for Brand School Students.

You also receive a weekly, live office hour session, plus you are entitled to two 30-minute, one-on-one phone or Skype sessions with a Brand School coach.

See if you qualify, today!