A TWIST On Graduation Gifts

It’s graduation season! That means that some will be sending off their children to college, some will be going to college, and the rest of us will just be watching. Either way, we all know someone who is taking that next big step to becoming an adult. Now more than ever it’s important to set them up for success on this path because they are the future. Invest in the future today with these graduation gift ideas sure to add a TWIST to the lives of this upcoming freshman class!

Avoid the Freshman 15

Graduation Gift Ideas - Flavor Fusion WaerIt is a reality that plagues thousands nationwide annually, and I mean it is just that, a reality. Statistics, as well as testimonials from suffering college freshman, have shown that the stress induced by their first year in college leads to students packing on pounds, fifteen on average. Though fifteen pounds does sound quite drastic, it is a very real figure and one that every freshman should try to avoid. To help them in doing so, gift them the Flavor Fusion Water Bottle, a water bottle that infuses fruits and vegetables into your water; granting it the sweetness of juice, but neglecting the harmful sugars found in juices known to lead to fat gain. This bottle is sure to help lead a healthier lifestyle and certainly puts a twist on the traditional water bottle!

Get it here.

 Change the way you charge

Graduation Gift Idea - iPhone Charge PackThese days it seems like no one can put down their cell phones, and though our freshman will experience a change of scenery, this likely will not change. Some see this as a problem, others take no issue with it, but if you truly want your college freshman to love their gift, enable this problem. This can be done with the Mophie Juice Pack Air for the iPhone. This chargeable case comes with many features, and at its peak, it can provide you with 27 hours of battery life, so on the go, whether it be an internship or a boring lecture, you’re good to go. Not only that, it also serves its function as a case well, providing level two high impact protection for your iPhone.

Get it here.

Running shoes with a TWIST!

Grad gift ideas - adidas Running shoesCollege students tend to care about two things, style, and comfort. The Adidas Ultra Boost fulfills this, but is also a world-class performance shoe, and can work for any student who needs to go for a run to alleviate college stress. The patented boost technology is said to be the most comfortable option on the market, and the elegant look of the show turns fashionista heads everywhere.

 Get them here

Marketing 101

TWIST Book Cover - graduation gift ideasOf the upcoming freshman class, there are thousands of entrepreneurs, future C.E.O’s, and aspiring businessmen and women who will have to truly master the craft to ensure success in the future. This means an understanding at all levels, not solely focusing on one aspect like management, but also knowing a bit about marketing as well. After all, effective marketing is why you have an iPhone, or why you gravitate towards the Mac computer before a Dell, it’s not merely a matter of preference. Sure your freshman’s marketing courses will show them a lot, but it’s traditional, outdated, and just like any marketing course anywhere else. None of it will stand out. If you truly want success for them, get them this book.

Get it here.

Take a little study break

Screen Shot 2017-05-30 at 9.49.30 AMOftentimes studying can be a bore. Ok, I lied, studying is a bore. It’s something we only do because we have to. However, it can be fun, and over at ThinkGeek they’ve found a way to do just that. With these table tennis notebooks, not only can you store all of your notes, but you can also turn study breaks into ping pong tournaments. This set provides everything but a cool study partner to play with, so go ahead, add a TWIST to your next study session!

Get it here.

About the Author:

BrandTwist Intern - Graduation Guest PostEnrique Garcia is working as an intern at BrandTwist for this month. He is a high school senior from Dobbs Ferry, New York and will be graduating in June. In the fall Enrique will be attending the business school at Manhattan College, concentrating in both finance and marketing. 

Interested in guest blogging for BrandTwist? Contact jamie@brandtwist.com.

A TWIST On Personal Shopping

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Shopping can be a frustrating and draining experience: sifting through racks and racks of clothes and accessories, and once we get home and try our purchases on only to find they’re not as right as we thought they were back in the store – then taking time to go back and return. What if we could have our own personal shopping TWIST right in our own home – a wardrobe concierge at our fingertips? Now, we can. Stitch Fix offers men and women a personalized shopping service, with free shipping both ways and no membership required.

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Customers fill out a questionnaire to create their unique style profile that a personal stylist works with. Their stylist hand-selects 5 pieces of clothing that are mailed direct to your door. You keep what you like and return what you don’t want. As and added TWIST, each Fix comes with a personal note from your stylist suggesting how the pieces can be combined with other items in your wardrobe and at least one item specifically chosen to broaden your personal style horizons.

Stitch Fix TWISTED to create a new, more affordable “Personal Shopper” to make their customer’s lives easier. What could your business do to create a more individualized, customized product or service for your target?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

An Airport TWIST Makes Wait Time More Fun

flyinstyle

Today’s traveler spends increasingly longer time waiting at airports. To address this, many airports offer more conveniences than ever before from health clinics, beauty salons and gyms, to designer brands, fine dining and entertainment – but every airport is different and most travelers are not aware of what’s available. Flyinstyle app solves this problem with a TWIST. It’s an interactive consumer app that connects you to all the concessions and goodies an airport has to offer- plus bonuses and discounts.

Says Flyinstyle Founder & CEO Amanda Anthony, “Our aim is to improve the airport experience, enhance communication between consumers and airports/airlines/brands/concessionaires…” *

Anthony saw that there were few options available to let travelers know about brands, products and retailers at airports. Thinking, “We could use an app for that” * she set out to create Flyinstyle, a personal shopper/travel airport guide available right on your mobile device. It allows retailers to directly connect and engage with travelers, offers special deals and discounts, has a blog giving travel tips and news, and users can share their first-hand airport stories.


Flyinstyle app is a TWIST that makes it easier for airport businesses to reach consumers and for consumers to get more enjoyment from airport travel. What TWIST would make it easier for your customer to enjoy your product or service. Is there a missing piece preventing you from getting the word out to your customer?

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

* The Moodie Interview

Delicious Twists for Mother’s Day

Celebrate Mom by giving her some delicious TWISTS that go beyond the typical manicure, chocolates and flowers. Here’s our picks for culinary gifts to show mom how much you appreciate her unique taste:

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Girolle Cheese Cutter - No need to go to France to experience a delightful cheese TWIST! Cheese is more fun and tastes even better when thinly sliced – literally with a twist – into delicate, paper-thin shaves. Mom will have fun with this attention-grabbing cheese cutter.

 

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Optic Twist Glass Set with Custom Holder - Pair your whimsical cheese shaves with wine served in this handsome set of wine glasses that come complete with their own TWISTS: a beautiful twisted glass design and a customizable box to add a little personal twist.

 

 

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Make Your Own Hot Sauce Kit - No kitchen should be without that special sauce… hot and spicy is the culinary wave now, and here’s a special TWIST: A kit giving all mom all she needs to make her own secret sauce! Mom can personalize the label and create her own brand twist!

 

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Recipe Art When is a chalk board more than a chalk board? When it TWISTS to becomes a lovely, framed work of art customized with your favorite recipe! Immortalize mom’s kitchen talent… which favorite recipe of Mom’s would you choose?  Homemade soup… cookie… dip… spiked lemonade…

 

 

bt flowers cookbook

 

Flowers in the Kitchen Cookbook - Flowers are a traditional Mother’s Day gift… they always make mom feel special.. but this flower TWIST will last for decades: a cookbook that gives all the info. about cooking with flowers, complete with gorgeous photos. Flowers add a beautiful, flavorful twist to make mom’s special dishes really stand out.

 

 

Twist angle whiteHelp mom cook up more for her business! Is your mother an aspiring entrepreneur, small business owner or artist? Help make her dreams come true! Give her a copy of TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

Brand School is our highly effective, premier branding program that gives tools and insight to grow a stronger personal or business brand. Get more information about the next session and our Brand Health Check HERE.

 

A Wine Tasting With a Matchmaking Twist

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“Wine… offers a greater range for enjoyment and appreciation than, possibly, any other purely sensory thing.” writes Ernest Hemingway;  but not all wines are created equal…

How do you know what type of wine you prefer, which winery will satisfy your particular taste, what new wine variety you might enjoy? With the multitudes of wines available from around the world and new labels popping up overnight, it’s impossible to taste every one. Liquor stores offer tastings, but they’re infrequent with a limited selection. There are wine-of-the-month clubs, but you either must know what you want to order ahead of time or be at the mercy of the club’s curation – which may not map to your taste preferences.

What if you took a Wine-Of-The-Month Club and TWISTED it with a match-making dating site like eHarmony? You’d get Tasting Room, the matchmaking answer to a wine lover’s or wine newbie’s dreams.

After signing up you receive a 6 mini-bottle tasting kit. You fill out and return a questionnaire rating the samples. This is the start of developing your unique Wine Profile. Your individual preferences guide the customized wine selections in the first case they deliver to you. With each case, you provide more feedback on your taste preferences and their corresponding wine selections become more honed.

Tasting Room saw a missing piece in the wine marketplace and innovated to offer consumers a fun and personalized way to approach and enjoy their product.

Take a look at the missing pieces that customers face in your market. Could your product or service offer the TWIST of a “sampler kit”? Don’t be afraid to ask your customers directly for their feedback or preferences. There are online free services like Survey Monkey that make surveys a snap. Involving your customers lets them know they are important to you and in turn, they’ll become loyal fans.

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Finding the right TWIST can help your brand reach more customers. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program.

 

Valentine Twists For Him and Her

Expressing love can take many forms, but there’s something intimate and long-lasting about putting your passion for your Valentine into words. Here are our picks to help you TWIST your thoughts and feelings into original compositions that your sweetie will cherish of years to come.

Screen Shot 2016-02-05 at 3.23.35 PM Letters to My Love - With this TWIST, you get to say “I Love You” all year long. Letters to My Love  gives you 12 fold-and-mail style letters that use clever prompts making composing a lot easier (“I knew you were the one for me when…”). You fill in the story, seal the envelope and indicate an “open on” date… so the gift of sharing your love continues throughout the year.

 

 

loveletternecklaceLove Letter Necklace - A love letter with a stylish TWIST. This necklace makes your passion timeless and fashion-forward. You engrave the two of your’s initials, plus words of love (1-3 line message up to 12 characters each)  and this enchanting gold plated or sterling silver “letter and envelope” pendant becomes a wearable reminder of your affection.

 

 

throwpillow“Remember When” Throw Pillow - From a fun vacation to a special song, TWIST your favorite memories to create this one-of-a-kind pillow that’s always there to cuddle up with.

 

 

 

ticket bookJust the Ticket, Ticket Stub Organizer - Remember your favorite concert together, special event, shows, sporting events, airline flight or amusement park visit?  With this TWIST you can preserve your memories and share your reflections of them with this handsome ticket stub organizer!

 

 

 

Screen Shot 2016-02-05 at 3.46.28 PM Love is Art Kit - There’s nothing like sharing a new experience together to ignite your passion. How about putting your passion down on canvas together? Fine artist Jeremy Brown’s TWIST gives you everything you need to capture the beauty of your connection in his Love is Art Kit. So, hang up the “do not disturb” sign, take out your paintbrushes and create a visual celebration that will last for years to come.

 

 

Support your sweetie in growing their business. Are they an entrepreneur, small business owner, artist, performer, or freelancer? Here’s a way to help them be more successful doing something they love. Brand School is our highly effective, premier branding program that provides the tools, framework and insight to build a stronger personal or business brand. Receive more information about the next session and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

 

Twist Your Clutter Into Cash

wallapop 

They say that a picture is worth a thousand words, or maybe in this case – a thousand dollars?  Founded by Agustin Gomez in 2013, Wallapop is revitalizing the idea that one man’s trash is another man’s treasure by creating a 24-hour, 7-day a week garage sale without the hassle of putting up signs in the rain or sacrificing your entire weekend.

With Wallapop, a free new app, Instagram meets Ebay in a TWIST to create an ideal “What you see, is what you get” experience.  Wallop is primarily an image-based, streamline virtual flea market which removes the vague guess-work that usually accompanies online second-hand purchasing.

Wallapop users play the role of either “Wallashoppers” or Wallasellers” and unlike other online classifieds it enables you to instantly chat with the person you are buying from or selling to in order to ask questions or make requests.  Items are listed based on location with the radius expanding the further you scroll, all you have to do is just snap a picture of what you want to sell, give it a fair price and wait as all your clutter turns to cash!

 

The world is moving more visual. What visual TWIST could your brand take advantage of to stand out and simplify your customer’s experience?

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“Brand School’s guidance and support has helped grow my business to new depths of expansion, creativity and financial worth… and keep it growing and transforming to passionately share what I love with others.” - Deborah Coulter, deborahcoulterartflow.com

About the Author: Courtney Elaine Glynn

Courtney is a senior in college studying psychology with a background in international relations and diplomacy. Blazing her own trail in the suburbs of New York, she is a self proclaimed renaissance woman of sorts; spending her time as an intern, personal assistant, small business manager, cooking instructor and aspiring writer.

Want to now more ? You can contact her at: courtneyelaine12@gmail.com

Interested in guest blogging for BrandTwist? Contact jamie@brandtwist.com.

 

Top 5 Freedom Brands

Independence Day in the U.S.A. is a time to salute our founding fathers and mothers and take a moment to celebrate the birth of our great country…and of course consume way too many hot dogs and too much coleslaw and beer.

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But while enjoying these important festivities, I think there is something else we should salute.

Brands!!!

Not just Brands in general, but Brands that give us freedom. Products and services that allow us to do more, roam freely and achieve a certain level of independence and control over our lives.

Here are  my top 5 “Freedom Brands”, I’d love to hear yours.

(Cue the fireworks please)…

#1)  iPhone

#2)  Netflix

#3)  Google

#4)  Kindle

#5)  Spanx

#1)  iPhone: Like many of my BrandTwist readers, I also have a love/hate relationship with my  iPhone. However, I have to give credit where credit is due. No other brand in my life has given me such a degree of flexibility and freedom. Keep reading »

Celebrate the Modern Dad with a TWIST

The modern dad is different than the stereotypical dad of times past. The new age father ditches the stern authority figure and involves himself in his family. From cooking meals and taking care of the children, to staying up-to-date with the latest trends and furthering his own independence, the modern dad changes the entire playing field. Here are some great Father’s Day gift ideas to show dad your appreciation with a modern TWIST.

Screen Shot 2015-05-28 at 10.42.43 AMErgobaby

Dads nowadays want to involve themselves more in child raising. Ergobaby promotes different types of baby carriers that are easily adjustable to dads that often have taller and wider frames. Thanks to this brand, the new dad can bond and get a closer relationship with his newborn!

 

 

18eef4662e87f396bf0d6e045529e2aeSecond Wind Eco Tours

The family oriented dad will love family outings that bring the members closer than before. With activities offered from this organization, such as kayak tours on the White Oak River, Jones Island, and Bear Island, you will be guaranteed to treat dad to a fun event that brings the family closer together.

 

 

Screen Shot 2015-05-28 at 10.52.35 AMThinkGeek.com

From goofy knick knacks – like action figures from dad’s favorite show – to electronic gadgets such as the 3-D printing pen, the hip and tech-savvy dad will definitely enjoy anything this online shop has to offer.

 

 

Screen Shot 2015-05-28 at 10.55.20 AMWeston Single Burger Press

These top notch kitchen supplies, for instance the nonstick burger press, will be sure to appeal to the inner chef of every modern dad and will have him in the kitchen experimenting with ways to make the best Sunday dinner ever.

 

 

purpl2Purpl

Surprise dad with a new office! Hot desks offered by co-working spaces like this one in Westchester will help dad become more independent with his work and allow the modern father to work closer to home so he can be sure to make it to his kid’s afternoon soccer games.

 

 

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Brand School Online

Got a dad who is an entrepreneur? Gift him the gift of pursuing his dreams – encourage him to sign up for a one-on-one Brand Health Check Strategy Session at BrandSchoolOnline.com

 

 

 

 About guest blogger Collin Wisniewski:

bt collinCollin Wisniewski is a BrandTwist intern and is currently a senior graduating from Dobbs Ferry High School. He plans on attending SUNY Fredonia this coming fall to study business in the music industry. For future job opportunities, Collin can be reached at collin.wisniewski@gmail.com.

2-in-1 Mother’s Day TWISTS for the Busy Mom

Mothers seem to never stop… they’re always on the go juggling family schedules, running errands and managing demanding workloads. A great way to let mom know you are grateful for all she does is to give a gift with a TWIST that she can enjoy in more ways than one. Here’s our pick of 5 gifts with a 2-in-1 TWIST:

 

decanter

 

The Twisted Wine Decanter – This decanter literally TWISTS. This unique artistic twist looks lovely on your table and provides better aeration for wine. It does double-duty as a vase (Go the extra mile: add wine and flowers).

 

 

succlent

 

Succulent Wall Garden - A beautiful living garden that will last and last and requires very little care. It does double-duty as wall art (Go the extra mile: add a cute spritzer for watering, a picture hanging hook, and offer to install it for her).

 

 

blutoothtracker

 

Key Ring -  Every mom has those days:  rushing out the door, behind schedule and – no keys! Here’s a key ring that does more than just look good. It does double-duty as: a bluetooth tracking device – so mom will never have to scour the house looking for lost keys again (Go the extra mile: show her how it works and then go out for a leisurely drive to your favorite fro-yo place).

 

knife

 

Knife & Server. This knife is handmade so no two are alike. In addition to its beauty it was designed with versatility in mind and can be used to cut pizza, chop herbs, serve cheese and more. It does double-duty as a beautiful and unique sculpture (Go the extra mile: give with a favorite cheese and a bamboo serving board).

 

Support mom in growing her business. Is your mother an aspiring entrepreneur, small business owner or artist? Go the extra mile: help make her dreams come true! Brand School is our highly effective, premier branding program that will give her the tools and insight she needs to grow a stronger personal or business brand. Receive more information about the next session and see if she qualifies for a one-on-one Brand Health Check Strategy Session HERE.