A Cool Drink with a Warm Twist

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Identify a problem; TWIST up an innovative solution. Any tailgating fan has faced the dilemma of needing to keep their hands warm while holding on to their favorite beverage – and keeping it cold at the same time.

SUZY KUZY has come up with a simple solution to that pesky problem by TWISTING two ideas together: an insulating drink jacket + a cozy warm mitten = Knit Beer Mitts. And according to the dozens of testimonials on their site, people love them.

“Super awesome! Hands warm, beer cold.”

Sometimes the most obvious solution is right in front of us, but the trick is to go beyond the idea stage to actual implementation. Don’t just say “someone should find a way to make a better mousetrap” – build the trap and become the big cheese.

What idea have you been kicking around that needs to get out of your head and into the market?

In Brand School we show you how to tap into market gaps and apply creative TWISTS to deliver tangible solutions. To find out what Brand School can do for you and receive a one-on-one Brand Health Check Strategy Session, click here.

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“Brand School showed me what fun it is to actually work on my business.” - Jean Carucci, Carucci Consultants



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