What Brand Is Your Mother Quiz and What is Her Ideal Gift?

motherbrandblog

Strong brands speak to us. They resonate with our personalities. They help us project to the world who we really are inside and how and what we aspire to be.

Wouldn’t it be nice if you could find the ideal gift for your mom and unique ways to celebrate a holiday or special event that is sure to bring a smile and truly click with her style?

Well, now you can! We’ve matched five top brands to five mother personality styles… and suggested great gift ideas for each personality along with ideal ways to spend a day together in our “What Brand Is Your Mother Quiz.”

Take this fun, short quiz today and find out what gift will click with your mom’s special “brand personality” and share with the world what awesome brand your mother is! (mine was a BMW!)

TAKE THE QUIZ NOW -> CLICK HERE. 

More Brand-Tastic gift ideas for Mom in our posts, HERE.

Support mom in growing her business.  Is your mother an entrepreneur, small business owner, artist, performer, or freelance contractor? Here’s a way to help her take her business and brand to the top! Brand School is our highly effective, premier branding program that will give her the tools and insight she needs to grow a stronger personal, career or business brand. Receive more information about the next session and see if you qualify for a free Brand Health Check HERE.

 

Add a Fresh Twist

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.

 TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST

Fresh ideas come from looking at old problems from new perspectives. If you are only looking at and thinking about what your competition is doing, chances are you will stay in the same rut and not come up with anything new or exciting. You need to look at old challenges from new angles.

A few years back I was at an airport and saw a 747 with McDonald’s golden arches on the tail fin. I started to imagine what this McDonald’s airline would be like. I imagined it would be a good value, family friendly and most importantly it would have flexible options in terms of how I bought my ticket and any upgrades – allowing me to supersize my experience to a seat with more leg room or special menu options. As it turns out, this airline was just a figment of my imagination. It was the reflection of the neon sign in the food court on the window, and there happened to be a plane parked behind the window on the tarmac. So while it was just imaginary, it led to the very real practice of TWISTING brands in different categories to come up with new ideas. (That’s actually why I named my company BrandTwist.)

Consumers don’t live in a one-category world. For example, they make note of great customer service experiences across airlines, retail stores, dry cleaners, fast food, fine dining, taxi cabs, doctor’s offices, personal trainers…you name it. So as marketers we should constantly be looking at the larger brandscape for inspiration. A great way to leverage lateral thinking for your own brand is to imagine what a beloved brand (in a different category) would do if it took over your business. How would this brand use its brand DNA to innovate in your market?  Twist an inspirational brand (ex. Virgin, Zappos, Starbucks, Apple) with yours and see the impact it can have in creating fresh ideas for your business today.

Check out tip #13 in the series, Commit to Continual Learning.

BRAND SCHOOL CAN HELP YOU ADD THE TWIST YOU NEED

…After all, that’s what it’s designed to do.

Julie Cottineau, the former VP of Brand for Richard Branson’s Virgin, and entrepreneur and a branding expert responsible for countless small business and personal branding makeovers, has created Brand School, the highly effective, premier program to help you grow your business and perfect your brand at the same time.

Receive more information about the next semester and free brand-building tools and tips when you join the BrandTwist mailing list.

“Brand School was engaging and helpful to me in learning more about myself and my business. Results came amazingly quick. Now, my brand name speaks my message immediately and I’ve expanded my reach.” – Lynn Stull, Owner Arts2Thrive