How Twists Grow Business

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This is a replay of Julie Cottineau’s webinar presented to UPenn students and alumni on how to use branding to grow business. A lively Q & A session followed. This is loaded with helpful TWISTS, tools and takeaways for business owners of large to small businesses, non profits, or personal brands. You can hear the replay HERE. 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

TWIST Your Brand to Grow Your Business

Replay of Julie Cottineau’s webinar presented to UPenn students and alumni on how to use branding to grow business.  Q & A session followed. This is loaded with helpful tools and takeaways for business owners of large to small businesses, non profits, or personal brands.

Twist Your Brand – Grow Your Business

BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson’s Virgin, author of “TWIST: How Fresh Perspectives Build Breakthrough Brands” and Westchester, NY resident is a guest on the Business Council of Westchesters “Westchester Means Business”, radio program on WVOX. The Council’s Executive Vice President & COO, John Ravitz, conducted the interview. This session is full of takeaways on the fundamentals of branding for the small business owner and non-profit, how entrepreneurs can TWIST with larger brands to boost their own marketing, innovation and branding, and how working at Virgin inspired Julie’s own entrepreneurial journey.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Teaching the Twist – Quick Twist Video #11

 

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Branding is something you do every day, every minute to connect with your audience and ultimately create a more powerful and profitable business.  Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, discusses the inextricable link between brand and business strategy.

More Quick Twist Video tips here.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau

“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” - Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation

Being an Entrepreneur Can Be Lonely – But It Doesn’t Have to Be

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Solopreneurs, entrepreneurs and small business owners end up spending a lot of time alone, immersed in running their business, working from home or by themselves in an office – and it can be lonely and draining. A highly effective way to break out of the solitary rut is to spend some time at the latest trend in workspace innovation – shared workspaces.

I urge you to check out venues like the Stamford Innovation Center. You’ll be able to interact, exchange ideas with others, and soak up inspiration in beautiful environments that will support you and keep you and your business in the brand-building zone.

Many of these workspace venues offer educational workshops that allow you to interact with like-minded business owners determined to take their brands to the next level. At each workshop participants share their enthusiasm, creative ideas and positive feedback.

To learn more about the effectiveness of in-person workshops, please check out this article, Twist Up Your Space – Wake Up Your Brand.

And, if you’re in the Greater New York City area, please JOIN US at one of our workshops. These interactive workshops will get you ready to launch into high gear with practical advice and tools you can start using that very day. We’ll show you how to:

▪   Create an achievable plan to grow your brand

▪   Reach your most valuable customers

▪   Generate fresh ideas – with a twist!

▪   Connect with like-minded entrepreneurs for powerful results

Sign up for our mailing list to receive word of upcoming Workshops, Brand School Master Class and a one-on-one Brand Health Check Strategy Session.

 

 

 

Jump Start Your Business – Workshop

Learn 5 sure-fire ways to boost your brand and your business. You’ll gain practical insights, takeaway steps, and be infused with energy. You’ll learn how to: Know what your customer needs - Define your unique difference - Make every brand touch point count - Twist your thinking to create fresh ideas - Create a plan to grow your brand

Avoid Making the Top 5 Branding Mistakes – #BrandingHangout Replay

Recently BrandTwist Founder & CEO Julie Cottineau joined Terry Byford, Director, Corporate Counsel at Getty Images and iStock’s Sarah Lochting in a live, Google Branding Hangout where they discussed the Top 5 Small Business Branding Mistakes – and wow… what an amazing turnout! There was great feedback and really insightful branding questions from viewers. Big thank you to all who showed up, to Terry, and to Sarah and iStock for hosting.

This Branding Hangout covers:
    •    5 top branding mistakes that could be holding your business back, and even getting you into legal hot water.
    •   Tips on re-branding.
    •    How to develop a killer brand promise.
    •    The difference between b2b and b2c branding.
    •    How to stand out BIG as a small business.

And that’s just a taste – which is why we’re so excited that iStock has made the entire informative, jammed-packed, hour session available to view for FREE. So tune in to the video, above, for ways to grow your brand, expand your reach and avoid potentially costly branding snafus. 

AND, You can keep the branding conversation going by submitting your comments and/or questions here, below, or by using the Twitter hashtag: #BrandingHangout.

Shout out and thank you to @AssyrianKitchenWe just love how she shared her thoughts and takeaways from the Hangout on Twitter:

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@JCottin Just watched Top 5 small business branding mistakes. Great takeaways! Thanks! @istock #BrandingHangout

“Thought a 56 min video was going to be too long, but I was hooked on the practical takeaways from the start! Thanks.”

@iStock @JCottin Invest in “word of eye”, have a strategy first, know your brand promise, think of brands you love & ask, “What would they do?”

We hope you take the opportunity to view the Hangout replay, above, and feel free to share it with others who you feel might benefit from it.

Happy branding!

NOTE: The offer mentioned in the video for a chance to receive 1 of 10 free “Brand Health Checks” from BrandTwist HAS ENDED.  But if you’d like to be notified when the next complimentary 1-0n-1 Health Checks are available, please apply HERE.

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Connecting: How to Build an Unforgettable Brand

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BrandTwist Founder & CEO and former V.P. of Brand for Virgin, Julie Cottineau, shares her entrepreneurial story and talks about personal branding, innovation, and future brand trends in this interview by Bill Sobel for CMSWire.com. Bill is the principal of SobelMedia and NY:MIEG/The New York Media Information Exchange Group. He’s been described as a media powerhouse and a master connector. (You can connect with Bill on Twitter: he’s @bsobel226 -  tell him we say “Hi”)

CMSWire.com is a popular web magazine published by Simpler Media Group, Inc. There you’ll find an abundance of helpful articles, interviews and resources that keep you in the know about Customer Experience Management, Digital Marketing, Social Business and Enterprise Information Management. Check them out.

Catch Bill’s interview “Connecting: How to Build an Unforgettable Brand” with Julie HERE. 

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Womancon: Get Inspired, Grow Your business

For more tips on business and branding and to learn more about WomanCon, check out my guest blog post for the womancon blog, Brand: An Entrepreneur’s Secret Weapon. 

You can also read an insightful summary of the event with takeaways in this post by Shannon Ramlochan in the Beyond PR blog: “8 Simple Rules for Succeeding as an Entrepreneur.”

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WomanCon – women entrepreneurs conference  NYC, September 25, 2013.

Get inspired. Grow your business. Connect with awesome women entrepreneurs.

I’m excited to share my “5 Strategies for a Stronger Brand” at the upcoming WomanCon conference. This will not be your average lunch-time key note. You will get some delicious food, but then we are going to roll up our sleeves and work together on tackling some of your toughest brand challenges. You will walk away with (a full stomach) and some tangible tools to get build the brand your business deserves.

This conference brings together some amazing women entrepreneurs – both on and off the stage.

We will hear the REAL behind-the-scenes stories from female founders who have achieved incredible success while juggling multiple roles, families, and everything in between.

Read below on how to win your free ticket

Expert keynotes and panel discussions include angel investors, venture capitalists, startup experts, journalists, PR, branding and more.

Part inspiration and part practical advice, come to WomanCon and get insight you can use for your own success and connect with other amazing women entrepreneurs.

Brand: An Entrepreneur’s Secret Weapon

For more tips on business and branding and learn more about WomanCon, check out my guest blog post for the womancon blog, “Brand: An Entrepreneur’s Secret Weapon HERE. 

If you have any specific brand questions you’d like addressed at the conference, please email me at Julie@BrandTwist.com. 

I’ve also got one free pass to give away to the conference. If you are interested, go to our BrandTwist Facebook page and under the WomanCon picture, tell us the biggest challenge you face as an entrepreneur. We will be choosing one winner from all the entries.

See you on the 25th!

 

Find the Perfect Match for Your Brand

There’s not a lot new about online dating. Or is there? HowAboutWe added a fresh, unexpected twist to their dating service by coming at things from a new angle. It’s not just about finding the right person to go out with, it’s also about figuring out what to do on your date.

This is an online dating site that is offline activity driven. And it’s targeting both singles and couples (another fresh twist).  On the singles side it’s what you want to do that drives the search and makes the headlines rather than a description of yourself. You “create” your ideal date activities to attract those who are interested in doing similar things. On the couple’s side, each person chooses activities they’d like to do and then shares with the other to create a great date. HowAboutWe also offers affordable access to activities and events by extending deeply discounted invitations to its members for exclusive offerings from local resources.

HowAboutWe didn’t invent something new. Online matchmaking and dating sites have become quite commonplace. Discount offers arrive every hour in our email. But HowAboutWe took a fresh look at the dating category – and by putting it all together in one place they are able to stand out in a competitive market.

What can your brand learn from them about creating deeper connections with your customers? Look beyond the table stakes of your category. Ask what else is it that people are seeking – and make that a part of what you deliver. Let’s say you sell teeth whitening strips. Simply put, your product makes teeth whiter. But what people REALLY want from your brand is to feel more appealing with a brighter and more confident smile. Armed with this knowledge you can deliver a stronger, more compelling brand promise. Offer tips on how to take great photographs; give make up advice; share ideas on what to wear to brighten your smile, or simply include more pictures of big beautiful smiles on your website.  You will go beyond users to loyal brand ambassadors.

Digging deep into what your customers are really looking for and recognizing how to more effectively deliver on that is a critical aspect of successful branding and business building. In Brand School, our highly effective, premier branding program, you’ll learn how to match your brand promise with your ideal target market. Receive more information about Brand School’s next session and get free brand-building tools and tips when you join our mailing list.

This post is part of our Brands That Twist series celebrating innovative brands. Read about other breakthrough brands and more ways to grow your business and brand here

“Quality information. The value is priceless. I loved every minute of it! I’ve recommended Brand School to industry friends and colleagues.” - Barbara Wanzo, Non-profit Homeowner Services