TWIST Your Brand to Grow Your Business

Replay of Julie Cottineau’s webinar presented to UPenn students and alumni on how to use branding to grow business.  Q & A session followed. This is loaded with helpful tools and takeaways for business owners of large to small businesses, non profits, or personal brands.

Heels with an Adaptable TWIST

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Transitioning from daytime casual to nighttime dress often means carting around a second pair of shoes or leaving and extra pair at the office or in the car… it’s cumbersome and inconvenient. What we need is a footwear TWIST that liberates our choices… and that’s exactly what French shoe designer Tanya Heath has done. They’ve TWISTED to create one shoe with interchangeable heel options, giving the wearer control and the freedom of choice.

They provide one pair of shoes, with multiple, snap-on, heel height options. The shoes and heels are sold separately-and the extra heels fit handily into a handbag. A huge plus for end of the night moments, when you are tired and want to slip into a more comfortable heel.

Tanya Heath literally walked a mile in their target market’s shoes. They weren’t afraid to TWIST outside the (shoe) box and de-construct the traditional product experience to come up with a more user-friendly option.

Sometimes the parts are greater than the whole. Is there something you could de-construct to come up with an innovative solution that makes life easier for your market?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

She Leads Conference and Book Signing

Author Julie Cottineau’s book signing on Thu., Oct. 6 during She Leads Entrepreneur & Leadership Conference in NYC. Friends of BrandTwist get an automatic discount by using THIS LINK to register.The Conference  welcomes men and women entrepreneurs & business owners. More at SheLeadsMedia.com

Brand Twisting on Creative Warrior Podcast

BrandTwist’s Julie Cottineau shares branding and business-building tips to help your business and brand stand out on Creative Warriors Podcast with host Jeffrey Shaw. Highlights: Your brand is your business - Taking off your brand Blinders - 3 Pillars to create lasting impact - Leveraging industries outside your category - The importance of a Brand Audit

Teaching the Twist – Quick Twist Video #11

 

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Branding is something you do every day, every minute to connect with your audience and ultimately create a more powerful and profitable business.  Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, discusses the inextricable link between brand and business strategy.

More Quick Twist Video tips here.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau

“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” - Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation

Twist Personal and Business – Quick Twist Video #9

 

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Keeping it real makes you and your brand more relatable. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how TWISTING your personal and professional brands can make you unstoppable.

More Quick Twist Video tips here.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“Julie’s rich experience as the vice president of brand for Virgin has been brought to life in TWIST – a wakeup call and a road map for building brands that break through and get noticed.” - Raul Leal, CEO Virgin Hotels

Stop Spending Until You Twist – Quick Twist Video #8

 

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Don’t waste one more dime on marketing until you define your TWIST. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how a well-developed brand can save you thousands of dollars.

More Quick Twist Video tips here.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“This bold book encourages entrepreneurs and brand owners across all types of businesses to think outside the limits of their category and take risks, and gives them the tools to make them stand out from their competitors.” - Laura Winston, attorney, Kim Winston LLP

 

Just Twist Now – Quick Twist Video #6

 

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Julie Cottineau, BrandTwist and Brand School founder, and author of TWIST, shares the important lessons she learned as the VP of Brand for Virgin and the value of Richard Branson’s “Let’s do it!” approach.

More Quick Twist Video tips here.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” - Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation

Small Business Advocate Jim Blasingame Twists with Julie Cottineau

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Julie was interviewed by Jim Blasingame, The Small Business Advocate,  about branding for the small business owner, finding your unique TWIST to make your brand stand out, how telling your brand story is different for men and women, and her book, TWIST: How Fresh Perspectives Build Breakthrough Brands.

Jim’s website is loaded with insight for the small business owner or entrepreneur. Jim hosts videos, podcasts, articles, interviews and more. Experts share their wisdom, discuss their challenges and give solutions. For more valuable tips and support please hop on over to SmallBusinessAdvocate.com.

Listen to Julie’s and Jim’s talk here:

Finding the right TWIST can help your brand stand out. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Available at TheTwistBook.com

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Phonebooth With a Poetic Twist

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Telephone booths have become old school relics of the past, until Elizabeth Hellstern took one and added a poetic TWIST to create Telepoem, an experiential art piece that debuted in Flagstaff, Arizona.

The Telepoem booth offers the younger set a novel, “new” experience of dialing a rotary phone in phone booth, and it provides a comforting dose of quiet and nostalgia for the senior set. For both, it’s a respite from an increasingly higher tech world, free of selfie taking or texting – just a solitary space and listen – to poetry recited by the authors.

What started out as a one-off, is available for purchase or rental and the artist is seeking funding to create more.

Hellstern didn’t invent the phonebooth, rotary dial phone or poetry. She took inspiration from an array of seemingly unrelated interests and existing items to deliver a novel experience.

How can you enhance your customer’s enjoyment? Take a look at what you already have in your business and TWIST unrelated assets together to see what emerges.

April is National Poetry Month… Use poetry to build your brand by creating a brand Haiku (Here’s how). It’s just one of the may exercises we use in Brand School

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Finding the right TWIST can help your brand deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program.