Fundraising With an Interactive Twist

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Charities have to constantly ask people to take time out of their routine, reach into their pockets, phone in, mail in, or go on line and answer questionnaires or fill out forms in order to make even a small donation to their worthy cause. If only this cumbersome process could TWIST into being something that is conveniently accessible, practically effortless and fun to do!

Welcome to “SocialSwipe”, the first interactive billboard to accept credit cards, making donating super easy – and even fun. A credit card swipe through the poster triggers an interactive experience. For example: the card swipe acts as a knife and cuts a slice of bread from a loaf, symbolizing a meal for a family in Peru. The donor feels an immediate sense of emotional gratification – as well as having a very cool experience. Each swipe donates 2 euros and the credit card statement comes with the opportunity to elect to make this a reoccurring donation.

Advertising agency Kolle-Rebbe and mobile payment provider Stripe, Inc. TWISTED by removing the barriers to donating by going directly where potential donors – and their credit cards – already are, (the first rollout was in an international airport), and giving donors the opportunity to be actively involved – and feel good doing it.

How can you TWIST to make your service or product more accessible? Try a loyalty mobile app. like a “Buy ten/Get one” mobile punch card. One local hardware shop we know had a “Trivia Question of the Day” posted over the cash register and anyone who answered correctly received a free light bulb. Offer them a little something extra for an immediate sense of satisfaction, like a sticker, postcard, charm, or discount coupon that will keep you fresh in their minds and wanting to return.

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Finding the right TWIST can help your brand reach more customers. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program.

 

 

 

Grow Small Business Conference

Join Julie Cottineau, Founder & CEO BrandTwist & Brand School, former VP of Brand for Virgin, and author of “TWIST: How Fresh Perspectives Build Breakthrough Brands” in a Live, Interactive Branding Presentation & Book Signing at the GROW Conference - Westchester County’s premier small business conference. Early discount thru 4/15.

Getting Back to Basics for Your Business: The ABCs of Branding

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Today’s business environment, fueled by continued innovation and advances in technology – is constantly changing and evolving. But the more things change, the more the basics of branding stay the same. Whether you are just starting out on your branding journey, or have a well-established business, everyone can use a refresher to get ahead in today’s competitive markets.

At Brand School we are big believers in starting with and sticking to the basics, and once you have them down, revisiting them from time to time to keep your branding goals fresh. By following the ABCs of Branding you can build a stronger, more profitable business:

A – AIM FOR A SPECIFIC TARGET; DON’T TRY TO REACH EVERYONE.

The biggest mistake that businesses make is they try to reach every body and they end up connecting with nobody. It may sound counter-intuitive, but the narrower your target – the wider your success. Zero-in on a specific type of person and delve deep to know what makes them tick, what keeps them up at night, what’s missing that your product or service can help address?

B – BE YOURSELF – BRING YOUR PERSONAL BRAND TO THE TABLE.

“I’m not a businessman / I’m a business, man!” - Jay-Z

Jay-Z got it right. That’s what personal branding is all about. It’s not only your commercial brand that delivers a message to the marketplace; YOU do, too!   A personal brand is how you tell your story, what makes you unique and it supports your business brand. The more memorable your personal brand is, the more memorable your business may become, too. For example: Richard Branson’s personal brand of having fun and challenging the status quo supports the Virgin promise to shake things up.

C – CONNECT WITH YOUR TARGET ON AN EMOTIONAL LEVEL.

Great brands don’t just help to get things done – they help people feel differently about themselves. Your Brand Promise needs to be more than about functional benefits. You need to really connect emotionally. Starbucks isn’t selling coffee; it’s promising community. Nike is not about running; it’s about achievement. Apple isn’t selling technology; it’s letting our imaginations take flight. Small businesses and entrepreneurs in particular need strong brand promises. Don’t waste your precious dollars with “me-too” marketing. Connect deeper and create loyal fans that will become Brand Ambassadors and help you promote your brand.

In Brand School we give you easy, actionable tools that you can use from day one to boost your brand’s reach. You’ll have access to our team of experts and enjoy the ongoing support and inspiration from an exclusive community of like-minded business owners and entrepreneurs to help you stay on track and bring fresh ideas to market.  Learn more about Brand School and see if your business qualifies for our one-on-one Brand Health Check Strategy Session at BrandSchoolOnline.com

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The Pocket Dial: An iPhone and Fashion Twist

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Love your phone, but don’t know where to put it when you’re dressed for a nice evening out? Women can stash their phones in stylish handbags, but what do men in suits do? Cell phones weight down pants pockets and look bulky. Enter The Pocket Dial, invented by The Tonight Show host Jimmy Fallon. Fallon TWISTED debonair fashion with a basic cell phone case to create a new solution to a common problem. The Pocket Dial is an iPhone case that has an interchangeable pocket square – so a gentleman can put his cell phone into his suit pocket and be stylish and unencumbered.

Fallon and his assistant literally hot glued a pocket square to an iPhone case creating the first prototype and marched into J.Crew CEO Mickey Drexler’s office to pitch the idea, and they loved it. Proceeds go to David Sheldrick Wildlife Trust so you not only look good, you feel good too.

Look at old problems from new angles and TWIST your way to new solutions. Consider a homemade prototype to make the idea more real and get others on board. What could you do with a glue gun and a bit of imagination?

Brand School gives you the tools to innovate and deliver more of what your ideal customers really crave. See you qualify for a one-on-one Brand Health Check Strategy Session HERE.

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“Working with Brand School … opens up so many doors and affects so many areas of  your business – an invaluable experience.” - Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation

The THINX Revolutionary Twist on Women’s Underwear

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Miki Agrawal not only wants to change how the world thinks about women’s periods, but she wants to liberate women from the constraints of that “time of month”– and she’s doing it one panty at a time.

Ms. Agrawal is CEO and co-founder of THINX, women’s underwear that also doubles as feminine pads.

THINX panties took the practical need for protection (Stayfree pads) and TWISTED it with the sensual way every woman loves to feel (Victoria’s Secret) and created THINX – stylish, comfortable underwear that offers an added layer of protection so women can do more, worry less and feel better about themselves.

One simple TWIST can make a big impact. For every panty sold, one is donated to a women in developing countries to help her live a more productive life without the stigma and encumbrance of lack of supplies.

And by taking something that is a universal need but has traditionally been taboo and addressing it in the open, THINX has become more than a practical product – they symbolize female empowerment and freedom.

What are your customers thinking about – but no one is addressing head on? Let them know you understand and want to help. Your customers will show their appreciationby becoming strong brand advocates.

Brand School is the premier program specifically designed for entrepreneurs and small businesses to help them build their brands.  See how Brand School Faculty can help you realize your business’ potential HERE.

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“Working with Brand School … opens up so many doors and affects so many areas of  your business – an invaluable experience.” - Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation

A Delightfully Cheesy Twist

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A sure way to your customers’ hearts is to make it easy for them to enjoy you anywhere and any time. This creative TWIST was produced by German ad agency Kolle Rebbe for The Deli Garage, a food label that supports small manufacturers of delicacies, as a limited first edition of 500. It was sold out 2 weeks after its launch!

Take a Pencil & Sharpener, twist it with parmesan cheese and you have Parmesan Pencils, a unique product that permits cheese-lovers to have freshly-grated cheese close at hand. The Parmesan Pencil “Sharper” flakes the cheese, and you can keep your “pencils” right in a briefcase or purse. Isn’t everything better with cheese?

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Helping your customers getting easier access to your brand will turn casual buyers into loyal ambassadors. What TWIST can you add to make your product or service always top of mind?

Brand School gives you the tools to develop innovative touch points with a TWIST. Find out if your business qualifies for a one-on-one Brand Health Check Strategy Session HERE.

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“If anyone needs to understand the PROPER professional way that WILL make a difference for branding your business, Brand School is your go to source.” – Mike Sass, Entrepreneur

Pitch The Money!

PITCH THE MONEY! Hosted by Joya Dass. Be part of the audience & soak up top tips from an expert panel as they review, evaluate & provide specific steps for 5 business women when they pitch their business plans. Gain business development strategies & insight from business & branding experts. Join us to network with other business owners & entrepreneurs – and have a fun!

Transforming Dolls With a Twist

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Transforming discarded hyper-sexualized dolls into something more down-to-earth started as a hobby and has become a viral sensation. After being laid off from her job, Sonia Singh began working with dolls – something she loved as a child- as a way to pass the time. The twist? She took discarded dolls and made them over – by underplaying their features for a more natural, down-to-earth style that children can really relate to.  This is an added twist to the “real beauty” trend that has been popularized by Dove.

After only a couple of weeks, the video introducing Sonia’s Tree Change Dolls has over 11 million views.

This hobby has transformed the dolls and the lives of little girls and their families as the Tree Change Dolls – offer an alternative perspective and show children that being natural can be beautiful too.

How do you know when it’s time to take a “hobby” and develop it into something more? Catch pointers in our post, “3 Alarm Bells: It’s Time To Make Your Hobby Your Business.”

What’s your passion? Maybe there’s an audience waiting to connect with it too.

Brand School is the premier program specifically designed for entrepreneurs and small businesses to help them build their brands.  See how Brand School and our team of Advisors can help you realize your business’ potential HERE.

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“I was very impressed by the content and presentation of the Brand School course… it was clear, colorful, full of examples and learning helps… insights and fascinating takes on branding. The feedback was supportive, illuminating and helpful.” - Ned Towle, Director Westchester Wine School

Brand Building Innovation Roundtable

In this roundtable event Julie Cottineau, former VP of Brand for Virgin, discuss strategies to strengthen your brand & innovate for business. We’ll explore these crucial questions: 1) WHO are important targets for the brand? 2) WHAT is going to compel them to stay loyal? 3) WHY should they believe you? 4) HOW is brand felt in every touch point/transaction?

 

Brand School LIVE!

Best of Brand School, IN PERSON! Get actionable tools to: Identify profitable targets, strengthen brand, create an elevator pitch, innovate products, design a better logo & site, develop a tagline – put it all together in an actionable brand plan! PLUS  1-on-1 consultations with Brand School Faculty on design, social media, marketing, trademark law. 6 Fridays 12-2 PM, Start Apr. 24