A TWIST On Personal Shopping

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Shopping can be a frustrating and draining experience: sifting through racks and racks of clothes and accessories, and once we get home and try our purchases on only to find they’re not as right as we thought they were back in the store – then taking time to go back and return. What if we could have our own personal shopping TWIST right in our own home – a wardrobe concierge at our fingertips? Now, we can. Stitch Fix offers men and women a personalized shopping service, with free shipping both ways and no membership required.

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Customers fill out a questionnaire to create their unique style profile that a personal stylist works with. Their stylist hand-selects 5 pieces of clothing that are mailed direct to your door. You keep what you like and return what you don’t want. As and added TWIST, each Fix comes with a personal note from your stylist suggesting how the pieces can be combined with other items in your wardrobe and at least one item specifically chosen to broaden your personal style horizons.

Stitch Fix TWISTED to create a new, more affordable “Personal Shopper” to make their customer’s lives easier. What could your business do to create a more individualized, customized product or service for your target?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Luxury Style With a Twist

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JJ and Shannon Wilson saw a gap in the luxury apparel industry. They wanted sophisticated and luxurious clothing but also desired the practicality and control of stretchy performance wear. So, unable to find what they were looking for, they decided to create it themselves. They took the comfort and ease of the stretchy casual workout clothes they loved – think LuluLemon – and TWISTED it with the indulgent experience they craved – think Mercedes-Benz – and voila! Kit and Ace, designs that “look good and feel amazing.”

To create what they knew their customers would love, (ease combined with plush style) they developed revolutionary fabrics, like Technical Cashmere tm, a cashmere blend that is machine washable.

Shannon and JJ Wilson identified a marketplace void and created a unique, new product line that establishes a new niche in the fashion industry.

There’s always room for innovation. Take a look at what’s missing in your category. Look to other brands for inspiration and apply a creative TWIST that will set your brand apart.

What brand could you TWIST with to create something new and needed?

Brand School Master Class gives you the tools you need to create the TWIST that will take your business further. Enrolling now HERE.

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A TWIST For The Perfect Fit

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With the onslaught of cheap, disposable clothing in the U.S. and busy, demanding lifestyles fewer and fewer people are investing time or money in custom tailoring their wardrobes. Finding the perfect fit seems to be a thing of the past, making it especially difficult for tailors to stay afloat.  Until now…

Take UBER, TWIST it with a tailor, and you get zTAILORS.

ZTAILORS is the first and only online platform that connects tailors with potential customers.  Like UBER, a customer uses an app to call for a tailor to visit anywhere they prefer, at home, at the office, or even a Starbucks.

zTAILORS innovated to serve the needs of both the tailor and the customer. Tailors now have the ability to better serve their local community and the flexibility to choose their own hours. From hemming skirts to tapering jackets, customers now have the easy access to get the perfect fit from a professional tailor when and where it’s convenient for them.

It’s never been easier to have that favorite gown or suit – you know the one, it’s been sitting in the back of your closet waiting to be altered – ready in time to wear at your next special event.

Brand School gives you the tools to innovate and deliver more of what your customers are looking for. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

What twist can you use to make it easier to deliver more of what your customer needs?

“I’ve been able to take a look at the professionalism I offer and have been able to raise my prices to a level of which I didn’t have before.” - Ned Towle, Founderer Westchester Wine School

 

A Twist on What to Wear

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Busy, trend-conscious women often have no time to go out and browse the shops to keep their wardrobes current and in style. Clothing exchange site Le Tote makes it possible to get fashion delivered to your door – and you can wear, enjoy, and exchange the clothing for something new. Le Tote took the Netflix concept of a monthly subscription for DVD’s (use, return and exchange) and twisted it with fashion and accessories to give women a curated, budget-friendly, easier experience.

For less than the cost of one outfit, you can have several outfits per month sent directly to your door to try out. There are no shipping fees and no set return dates, so the outfits can be kept indefinitely or you can try out several different outfits per month.

There’s a brief  ”style profile” to fill out and based on that, your concierge fashion advisor sends you a Tote coordinated with two jewelry accessories and three garments (dresses, skirts, tanks and blouses) to try on. You can keep them as long as you like and when you return them another Tote will be sent in its place.

Le Tote has developed a unique niche within current consumer trends: subscription e-commerce, personalized curated shopper experience, and a community identity.

Brand School gives you the tools innovate new TWISTS to deliver more of what your customer is looking for. Find out if your business qualifies for a one-on-one Brand Health Check Strategy Session HERE.

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“BrandTwist was instrumental in our rebranding strategy! Couldn’t be happier with her fresh ideas!” – Linda Rey, Rey Insurance