Many non-profits rely on volunteers – but some actions, like giving blood, require a temporarily unpleasant experience to contribute to long term benefits.
The Australian Red Cross Blood Service TWISTED with some out-of-category top celebrity chefs and Sesame Street’s Cookie Monster to promote the message that donating blood, beyond doing a good deed, is a fun, approachable and friendly experience. They focus on the biscuit (cookie) given after donating as a delicious, desirable – even sensuous – reward.
“Giving blood feels good.” “Enjoy the best biscuit after saving three lives.”
A spoonful of sugar to make the medicine go down worked for Mary Poppins. What “sugar” can you deliver to your clients and customers to make it easier to say “Yes” to your service or product?
Brand School gives you easy, actionable tools that you can use right away to boost your brand’s impact. Get access to our team of experts and enjoy support and inspiration from an exclusive community of like-minded business owners, non-profits and entrepreneurs. Learn more about Brand School and see if your business qualifies for a one-on-one Brand Health Check Strategy Session at BrandSchoolOnline.com
“Brand School was helped us set structure to our process, define our target and recognize our customer’s motivations. We were able to create timely taglines and better define our branding campaigns.” - Randi Curhan, Development Coordinator for Redwood High School Foundation, Non-profit