A Museum With a Take Me Home TWIST

takeme

What’s the cardinal rule at any museum? Don’t touch the artwork! Now the Jewish Museum’s “Take Me (I’m Yours) exhibit TWISTS this convention by engaging visitors as co-creators and encouraging them to take part of the art piece home with them. This changes the actual piece, and it continues to evolve throughout the life of the exhibit.

With the TWIST of give and take this exhibit not only provides visitors a novel, memorable experience but it’s also an opportunity for the museum to rethink it’s role from that of archivist to sharer. This reinforces the Jewish notion of “diaspora” for the artwork- “spreading beyond your homeland” – with a positive TWIST and helps to make a deeper connection with their visitors.

What TWIST could you “give” to your customers that will make them feel more a part of your business?

Twist angle white

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

 

Business Cards with a TWIST

btcardblog

You work hard to get your business launched – now, you want it to be remembered, long after that networking event, handshake, or chance meeting at the airport…so you hand over your business card. Even in todays high tech environment the business card is still the gold standard touch point. But how can you add a TWIST to your card so it stands out in a pile?

When we designed the BrandTwist logo and business cards we wanted to stand out and reinforce the idea of the TWIST – our approach of looking at common business challenges with fresh perspectives to ensure breakthrough results. So we chose bright pink and purple colors that really stand out as well as the TWISTED “T” in the logo. We also included a graphic layout that includes TWISTING vectors with the little “notch” that bring the TWIST to life. But the real reinforcement is that the receiver of the card literally has to TWIST it to read all of the information because the layout changes from vertical to horizontal when they go from front to back.

With a little creative thinking a business card can provide a unique, entertaining or even whimsical interactive TWIST to your brand experience that will keep you at the top of the card pile in your customer’s eye.

What creative TWISTS have you seen or used in your favorite business cards?

At BrandSchool we give you the tools you need to make your touch points work harder for your business and brand. Learn more about our next session and a one-on-one Brand Health Check Strategy Session HERE.

bt-health-check-2

 

 

 

“Brand School showed me what fun it is to actually work on my business.” - Jean Carucci, Carucci Consultants

Mani-Pedi’s with a Starbucks Twist

nailsalon

Taking inspiration from successful businesses and twisting it with your brand to create innovative ways of reaching your ideal customer is the core of the BrandTwist philosophy. That, in particular, is what inspires the Brands That Twist Blog Series. That’s also what delighted us when we came across this Mani-Pedi TWIST:

Who would ever imagine how Starbucks Coffee could inspire a mani-pedi business? The folks behind MiniLuxe.

Taking inspiration from a completely out-of-category business, they intentionally set out to do what Starbucks did for the coffee industry. They wanted to develop a business that addresses customer’s needs, has a loyal following and is located right in their own communities. So, they incorporated the Starbucks formula: savvy design, cutting edge systems, a solid company culture, great employee care, excellent customer care, and not being afraid to have an abundant presence.

They decided on the mani-pedi business after noticing how many there are and how popular they are (not unlike Starbucks and coffee houses). Just because there are a lot of others like you out there, doesn’t mean the uniqueness of what you offer can’t shine through.

It’s all about the customer and delivering a great customer experience; as their tagline relays:  More than beauty care, Self Care; Be You. They’re all about helping you be the “you” you want to be.

At Brand School we do fun and innovative exercise where we imagine what our business would be like if we twisted it with something completely different and out-of-category. The results produce startling innovative solutions. See how Brand School can help you innovate to get your business noticed HERE.

BT BrandTwistSchoolLogosHSept27withTagline

“I highly recommend this program to anybody, to both those who have been in business for a long time, and those just starting out because it will put your business on a different level.” - Dr. Marina Kostina, Distance Learning Specialist, CEO of wired@heart

Mirror, Miror with a Twist

mirror

Retailers continue to innovate to deliver a more satisfying shopping experience with online shopping, mobile apps and free shipping and returns, but no one has been able to alleviate the isolation a shopper feels when alone in the dressing room, unable to really “see” how they look in a potential new outfit or get a friendly second opinion– until now.

What if you took a dressing room mirror and TWISTED it with Skype?

You’d have the Neiman Marcus cutting edge, interactive, 360 degree, social-sharing High Tech Memory Mirror.

Nieman Marcus looked at their customer’s unmet needs and how they like to communicate and developed this soon-to-be-released mirror that eliminates the lonely, cumbersome and doubt-filled shopper experience and transforms it into  social, supportive and enjoyable. Shoppers can literally “see” 360 degree, side-by-side video comparisons of themselves in different outfits and share the video right there in store, via an iPad. This is a great solution for special occasion shopping when friends and family are often geographically spread out.

Take the time to think about moments in your client’s buying process where you could help them feel more supported and less isolated… and you might have the spark of a game-changing innovation.

Brand School Master Class teaches you how to find and apply TWISTS that make it easier for customers to enjoy experiencing your business. Enrolling now – see if your brand qualifies HERE.

BT BrandTwistSchoolLogosHSept27withTagline

“Brand School turned out to be like the Mastercard commercial, priceless.The one-on-one sessions really allowed me to go deep into what my practice was about and how to implement it” - Sandeep Manchanda, Giraffe Partners Program Management

Draw Your Target In To Explore Your Brand

Branding is about the unique and personal experience your space creates for its visitors.   In this post, Draw Your Target In to Explore Your Brand, guest blogger Kathryn (KC) Ha shares that her love and passion for the MASS MoCA and gives ways you can be inspired to create unique experiences for your customers that sets your business apart. This is part of our “Brands That Twist” series celebrating innovative brands. See more of these brands HERE . For more about Kathryn (KC) Ha, check out her bio below.

As an art lover, I frequent art museums wherever I go. While spending four years at Williams College (Williamstown, MA), I was sure to go to every museum in the area. Most of my favorite visits were to MASS MoCA, a contemporary art museum located in a neighboring town, North Adams, MA. I even found myself working in their Kidspace gallery last summer.

What I love most about MASS MoCA is the unique and personal experience it creates for its visitors. The museum immediately captures your attention and draws you into both its art and space.

Three ways that MASS MoCA puts a Twist on the traditional museum experience are:

  • The physical space that houses MASS MoCA immediately captures your attention. The building has served as a textile factory and an electric plant. The radical change from electric factory to art museum gives way to the radical experience for visitors, more specifically children. They enter the building and are immediately drawn to the space and exploring it.
  • The Kidspace gallery literally asks visitors to create their own art, influenced by the artworks in the gallery. For example, last summer the gallery had artwork involving monsters and an “art challenge” that asked the kids to create their own monster from a box of random materials they were given
  • The seasonal outdoor exhibits, such as a sculpture of picnic tables, invite visitors to touch, climb and explore them.

The museum immediately creates an interactive experience with its visitors from the moment they arrive.

First impressions are always key in a relationship, especially when it comes to brands. MASS MoCA has conquered this task successfully.

Other brands can learn from them how to create a strong first impression through:

  • Visual tools, such as color, shape, and symbols, to signal a unique experience to the people- from the moment they enter your brand experience or land on you web page
  • Find ways to get people directly involved in your brand; perhaps through social media or even old-fashioned suggestion boxes.
  • The ability to surprise and delight your target by altering their point of view, such as using picnic tables as art (and not just traditional seating)

MASS MoCA has created a unique, unforgettable brand experience through its ability to invite visitors to want to learn more and spur curiosity from the moment they enter the parking lot. It is key for any brand to immediately captivate their target, to stand out from other brands, and create a deep connection with the public.

About the author:

Kathryn (KC) Ha is a recent graduate from Williams College (Williamstown, MA) where she majored in art history and achieved the NCAA All-American honor for swimming all four years. She is interested in a career in marketing/advertising. She will be traveling around Europe for July, but may be reached for job opportunities at kathryncha90@gmail.com

If you are interested in being a BrandTwist guest blogger, please email jamie@brandtwist.com for details. 

Learn how to spice up your brand’s experience. Brand School, our highly effective, premier branding program, will give you tools to innovate your business and enrich your customer’s experience.  Receive more information about Brand School’s next session and get free brand-building tools and tips when you join our mailing list.

“Results came amazingly quick. Now, my brand name speaks my message immediately and I’ve expanded my reach.”  - Lynn Stull, Owner Arts2Thrive