How to Twist Outside the Box This Father’s Day

Everyone understands the annual struggle of finding the perfect gift for dad on Father’s day. No matter what kind of person your dad is, finding a gift that’s thoughtful and that he might actually use is always tricky. It’s easy to find yourself slipping into the traditional last minute habit of buying him yet another tie, but this year, try stepping up your Father’s Day gift game by taking a generic gift idea and adding a TWIST that is sure to secure your spot as the favorite child.

father watch

For the runner: 2015-2016 has certainly been the year for workout technology. New gadgets promising a better workout have flooded the market, but what makes one fancy pedometer better than another? A good twist to give your father is the Garmin Forerunner 620 GPS Running Watch. The twist for this watch is that it, unlike some of the big name fitness monitors, is built specifically for runners and not only records your progress every run, but gives you advice on what more you are capable of doing in the future to help you continue to improve.

 

father drill

For the handy-man: A crafty guy who loves DIY projects needs way more than just your basic hammer and nails to really be able to build something special. But a complete tool box can be very expensive. A great twist on this classic gift for a do-it-yourself dad would be the Dremel Oscillating Tool Kit. This single tool has over 30 different functions your father can try out on his next project without taking up too much space.

 

father foodie

For the foodie: Instead of getting your food-loving dad some more pots and pans, spend a Saturday with him at the Smorgasburg Food Festival in Brooklyn! The vendors at this outdoor festival specialize in twisting classic foods into new, unique creations such as the ramen burger (which features ramen noodles as the buns for a classic burger) or a hotdog from Asia dog (a hot dog with asian inspired toppings such as Japanese curry or asian sesame slaw.) All of these vendors twisting their food will be sure to wow and inspire your father, plus he will get to spend the day with you!

 

Screen Shot 2016-06-06 at 3.40.42 PMFor the outdoorsman: For activities like camping, conserving space and versatility are key functions when deciding what to bring on the trail. Rather than just getting your dad some more fishing line, try the Alex water bottle. The twist for this bottle is that it, literally, twists open and turns into a bowl that you can eat out. The bottle opening also helps make cleaning it easy. This gift is something your father can bring along and use anywhere without weighing down his backpack.

 

Twist angle white

For the entrepreneur: If your father has his own business, help give his brand a boost this father’s day by giving him TWIST: How Fresh Perspectives Build Breakthrough Brands, The book is sure to help your dad learn the in’s and out’s of twisting himself and gain tools to make his personal brand even better. He’ll learn how to take off his “brand blinders” and look outside his category to make his business stand out and thrive in this competitive market, which will certainly help make this father’s day memorable for him.

 

About the Author:

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Kate Gouran is working as an intern at BrandTwist for this month. She is a high school senior from Hastings-on-Hudson and will be graduating from Hastings high school in June. She is very excited to be attending Tulane University in the fall and she plans on double majoring in marketing and musical theater.

 

 

Interested in guest blogging for BrandTwist? Contact jamie@brandtwist.com.

Celebrate the Modern Dad with a TWIST

The modern dad is different than the stereotypical dad of times past. The new age father ditches the stern authority figure and involves himself in his family. From cooking meals and taking care of the children, to staying up-to-date with the latest trends and furthering his own independence, the modern dad changes the entire playing field. Here are some great Father’s Day gift ideas to show dad your appreciation with a modern TWIST.

Screen Shot 2015-05-28 at 10.42.43 AMErgobaby

Dads nowadays want to involve themselves more in child raising. Ergobaby promotes different types of baby carriers that are easily adjustable to dads that often have taller and wider frames. Thanks to this brand, the new dad can bond and get a closer relationship with his newborn!

 

 

18eef4662e87f396bf0d6e045529e2aeSecond Wind Eco Tours

The family oriented dad will love family outings that bring the members closer than before. With activities offered from this organization, such as kayak tours on the White Oak River, Jones Island, and Bear Island, you will be guaranteed to treat dad to a fun event that brings the family closer together.

 

 

Screen Shot 2015-05-28 at 10.52.35 AMThinkGeek.com

From goofy knick knacks – like action figures from dad’s favorite show – to electronic gadgets such as the 3-D printing pen, the hip and tech-savvy dad will definitely enjoy anything this online shop has to offer.

 

 

Screen Shot 2015-05-28 at 10.55.20 AMWeston Single Burger Press

These top notch kitchen supplies, for instance the nonstick burger press, will be sure to appeal to the inner chef of every modern dad and will have him in the kitchen experimenting with ways to make the best Sunday dinner ever.

 

 

purpl2Purpl

Surprise dad with a new office! Hot desks offered by co-working spaces like this one in Westchester will help dad become more independent with his work and allow the modern father to work closer to home so he can be sure to make it to his kid’s afternoon soccer games.

 

 

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Brand School Online

Got a dad who is an entrepreneur? Gift him the gift of pursuing his dreams – encourage him to sign up for a one-on-one Brand Health Check Strategy Session at BrandSchoolOnline.com

 

 

 

 About guest blogger Collin Wisniewski:

bt collinCollin Wisniewski is a BrandTwist intern and is currently a senior graduating from Dobbs Ferry High School. He plans on attending SUNY Fredonia this coming fall to study business in the music industry. For future job opportunities, Collin can be reached at collin.wisniewski@gmail.com.

2-in-1 Mother’s Day TWISTS for the Busy Mom

Mothers seem to never stop… they’re always on the go juggling family schedules, running errands and managing demanding workloads. A great way to let mom know you are grateful for all she does is to give a gift with a TWIST that she can enjoy in more ways than one. Here’s our pick of 5 gifts with a 2-in-1 TWIST:

 

decanter

 

The Twisted Wine Decanter – This decanter literally TWISTS. This unique artistic twist looks lovely on your table and provides better aeration for wine. It does double-duty as a vase (Go the extra mile: add wine and flowers).

 

 

succlent

 

Succulent Wall Garden - A beautiful living garden that will last and last and requires very little care. It does double-duty as wall art (Go the extra mile: add a cute spritzer for watering, a picture hanging hook, and offer to install it for her).

 

 

blutoothtracker

 

Key Ring -  Every mom has those days:  rushing out the door, behind schedule and – no keys! Here’s a key ring that does more than just look good. It does double-duty as: a bluetooth tracking device – so mom will never have to scour the house looking for lost keys again (Go the extra mile: show her how it works and then go out for a leisurely drive to your favorite fro-yo place).

 

knife

 

Knife & Server. This knife is handmade so no two are alike. In addition to its beauty it was designed with versatility in mind and can be used to cut pizza, chop herbs, serve cheese and more. It does double-duty as a beautiful and unique sculpture (Go the extra mile: give with a favorite cheese and a bamboo serving board).

 

Support mom in growing her business. Is your mother an aspiring entrepreneur, small business owner or artist? Go the extra mile: help make her dreams come true! Brand School is our highly effective, premier branding program that will give her the tools and insight she needs to grow a stronger personal or business brand. Receive more information about the next session and see if she qualifies for a one-on-one Brand Health Check Strategy Session HERE.

 

What Brand is Your Father Quiz and What’s His Ideal Gift?

dad-quiz

Fathers are a bridge to the world. They help us learn who we really are, how to navigate the world and achieve our aspirations.  Strong brands do that, too.

Like dads, beloved brands help us feel better about our position in the world, enjoy our successes, and enhance a more defined sense of self.

If your father was a brand, which brand would he be?  Take the BrandTwist quiz to find out. We’ve matched six top brands to six father personality styles in our “What Brand Is Your Father Quiz.”

You’ll find out which brand best reflects your dad, some spot-on ways to celebrate any special event or holiday with him – or just have a great day together for any reason, and we also suggest gift ideas that are in-the-zone for your father’s specific brand personality and style.

Take this fun, short quiz today and share with the world (and your dad) what an awesome brand your Father is! (mine was Nike!)

TAKE THE QUIZ NOW -> CLICK HERE.

More Brand-Tastic gift ideas for dad in our posts, HERE.

Support dad in growing his business. Is your father an entrepreneur, small business owner, artist, performer, or freelance contractor? Here’s a way to help him take his business and brand to the top! Brand School is our highly effective, premier branding program that will give him the tools and insight he needs to grow a stronger personal, career or business brand. Receive more information about the next session and see if you qualify for a free Brand Health Check HERE.

What Brand Is Your Mother Quiz and What is Her Ideal Gift?

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Strong brands speak to us. They resonate with our personalities. They help us project to the world who we really are inside and how and what we aspire to be.

Wouldn’t it be nice if you could find the ideal gift for your mom and unique ways to celebrate a holiday or special event that is sure to bring a smile and truly click with her style?

Well, now you can! We’ve matched five top brands to five mother personality styles… and suggested great gift ideas for each personality along with ideal ways to spend a day together in our “What Brand Is Your Mother Quiz.”

Take this fun, short quiz today and find out what gift will click with your mom’s special “brand personality” and share with the world what awesome brand your mother is! (mine was a BMW!)

TAKE THE QUIZ NOW -> CLICK HERE. 

More Brand-Tastic gift ideas for Mom in our posts, HERE.

Support mom in growing her business.  Is your mother an entrepreneur, small business owner, artist, performer, or freelance contractor? Here’s a way to help her take her business and brand to the top! Brand School is our highly effective, premier branding program that will give her the tools and insight she needs to grow a stronger personal, career or business brand. Receive more information about the next session and see if you qualify for a free Brand Health Check HERE.

 

This Valentine’s Day, Show Your Love with a Twist

Tired of the same old gifts for Valentine’s Day? If you’re stuck in the typical roses, perfume, and boxed chocolates rut, never fear…we’ve uncovered 9 innovative brands that offer clever TWISTS on the classic Valentine’s favorites for both men and women.

moonglowmoonglow jewelry twists the idea of personalizing jewelry by taking  a special moment in time and depicting what the moon looked like on that day. This line of handcrafted and made-to-order jewelry is designed in Montreal by local artist, Luc Rouleau. Pick a date you want to commemorate – first kiss, wedding, anniversary – and find the exact moonphase through their moonphase calculator.

 

godiva2GODIVA’S Chocolate and Coffee of the Month Club steps up the traditional chocolate gift by pairing two strong favorites, coffee and chocolate – and curates them so you can give a gift that keeps on giving. This collection includes up to three months of Chocolate Truffle Coffee paired with a favorite GODIVA treat. It’s the perfect way to rev up your relationship for months to come!

 

 

mms

Personalized M&M’s are a whimsical and fun way to express your unique “couple” brand. Mars twists their iconic favorite, M&M’s, by letting you custom design your own candies. You can choose your colors; put a portrait or special photo on them and imprint your own special words and affections. Your honey will never tire of seeing your XO’s, hearts, special dates, or… perhaps even a proposal?

 

boomf

With boomf magical marshmallows you can twist your memories into a romantic adornment for your cup of hot cocoa. Personalize marshmallows with your favorite Instagram pictures. Turn photos of you and your sweetie into a romantic, sweet and fluffy gift. Created by James Middleton, brother of Kate Middleton, it boasts a royal romantic touch. Free shipping to Europe and North America.

 

beerkit

Mr. Beer – Beer, Cider and Root Beer Brewing Kits puts a twist on the micro brew trend by giving you everything you need to turn your fridge into a micro brewery. With its reusable brew keg and screw-top bottles, Mr. Beer creates up to two gallons of beer or cider in just 14 days. There’s nothing like kicking back and enjoying a home-made, lip-locked toast together.

 

 

ChocolateDipped-Wine

Champagne Dipped in Chocolate – Literally. The duo of chocolate and Champagne always enhances a romantic setting.  But here, Guittard Chocolate has twisted these favorite gifts by literally combining them. They dip the bottle of Champagne (or wine) in a rich, decadent Guittard dark chocolate. This creative indulgent gift available through GiftTree.com is the perfect touch to any romantic evening.

 

 

bemineA rose is a rose… but a Love Is In The Air Plant lasts and lasts and is practically care-free. Give your Valentine a twist on the usual red roses. Air Plants are trendy and unique. This gift from Gifts.com features a tillandsia air plant and rocks within a glass globe that can be placed hung indoors or outdoors. The heart shape makes sure your loving intention is clear.

 

 

perfume

For women: Fragrance Republic adds a twist to the standard perfume present with their fragrance enthusiasts club that gives exclusive access to original fine fragrances as created by world-class perfumers. Each month members receive an exclusive new fragrance delivered straight from the FR! lab free of charge, right to their door. Membership includes connection to an online community where you can rate and vote for favorite fragrances; exclusive invites to launch parties, speaker events and discounts.

 

scent

For men:  Scent Monthly – Does your hottie wear the same cologne, every season, every day? Help him twist out of that scent rut with a membership to Scent Monthly. They deliver two fresh, premium fragrances each month, and each fragrance is handpicked for the season. Sign up for a  three or six-month subscription or a trial one-month membership and your guy will be thanking you throughout the year.

 

Support your sweetie in growing their business. Are they an entrepreneur, small business owner, artist, performer, or freelancer? Here’s a way to help them be more successful doing something they love. Brand School is our highly effective, premier branding program that provides the tools, framework and insight to build a stronger personal or business brand. To get more information about the next session and a one-on-one Brand Health Check Strategy Session, please click HERE.

 

Six Brand-tastic Ideas for Father’s Day

It can be challenging to come up with a gift idea that will be an exciting, original home run  for dad on Father’s Day. We’ve got you covered! Check out these brands that offer curated collections, variety and unique gifts that keep on giving.

Make some noise! With fewer and fewer record stores and an immense sea of online options it’s hard to hone in on which music to sample next. What could be a more perfect gift for a music-loving dad than a subscription to receive a weekly or monthly delivery of the newest independent music releases? Rough Trade will deliver selections from their exclusive  private collection of recordings right to your dad’s email. It doesn’t get much easier than that to stay on top of the latest grooves. Read more about what we think makes Rough Trade a successful brand in the sea of sounds here.

 

Take the high road. Even if dad loves to drive, there are times when he’d really rather not. Navigating a strange city is no easy task. Driving home after a long night out on the town is no fun. We all have experienced how difficult it can be to try to hail a cab in the rain. Give your dad the gift of an easy ride with Uber. Uber provides a reliable car service that’s available whenever your dad needs it at the touch of a cell phone. Sign yourself and Dad up and then you can give a gift certificate directly to his account. See more on what makes the Uber brand stand out from other car services and taxi’s here.

 

 Help your dad be the host with the most. There’s something special about serving and enjoying a great glass of wine. But which wine to choose? With Virgin Wines every wine is a delicious decision. They offer boutique-quality, handcrafted wine from all over the world, delivered right to dad’s doorstep (without the high price tag). You can select wine by the bottle, the case, gift collections and the “Explorers Club” where each month they send a case of 15 individual expertly selected wines. Here’s to dad, cheers!

 

What’s good for the goose… We recommended this as a gift for mom on Mother’s Day and thankfully, Birchbox has awesome selections for guys, too! It’s challenging for busy guys to get into stores to sample new products. So why not make it easier for dad and bring those samples directly to his door? Birchbox does just that. Birchbox bundles several samples of cosmetics, skin care items and lifestyle products and accessories all into a handsome Birchbox and delivers it directly to dad’s doorstep.  Read more about what we feel drives the success of the Birchbox brand here.

 

Give an experience dad won’t forget.  You’ve been hearing about “it” for years, you know that thing that dad has “always wanted to do,” like, drive a race car, pilot a plane, fly in a fighter jet, rafting the river rapids or hot air ballooning over the countryside. Cloud 9 Living has over 1,800 unique experiential gifts in 43 regions across the United States. Select “that one” dad’s been talking about or give him the option of selecting his own with an open-ended gift certificate. The world is waiting!

 

Support dad in growing his business. Is your father an entrepreneur, small business owner, artist, performer, or freelance contractor? Here’s a way to help him take his business and brand to the top! Brand School is our highly effective, premier branding program that will give him the tools and insight he needs to grow a stronger personal, career or business brand. Get more information about the next session and a one-on-one Brand Health Check Strategy Session HERE.

5 Creative Gifts that Won’t Break the Bank

Present

Holidays, and especially holiday gift giving, can be extremely taxing.

But this year why not take a step back and create something special?

Save the physically draining desperate crawl around the mall.

Pour a  glass of wine or a mug of cocoa and spend a bit more mental energy dreaming up something unique.

You might find it doesn’t take a lot more time, and it definitely won’t cost more.

Plus I always find I get more joy in giving (and getting) creative gifts.

Here are some ideas:

5 Creative Gift Ideas that Won’t Break the Bank

1. Write a Special Letter.
Think about what you love and admire about someone and put it down in writing.

Not to be too morbid, but think about what you would say about them if they were gone and write it now to share with them while they can really appreciate it.

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