TWISTING to Help Causes Succeed on Selfish Giving Podcast

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BrandTwist Founder & CEO, Founderj of BrandSchoolOnline.com and author to “TWIST: How Fresh Perspectives Build Breakthrough Brands” is the featured guest on CauseTalk Radio, with Joe Waters.  Visit the Selfish Giving website to learn more about how nonprofits & businesses can raise money & make money with win-win partnerships that change the world. – See more and hear the whole discussion HERE.

Highlights from the show include:

  • Julie’s career path to branding expert, including her unacknowledged invention of the Pet Rock and a stint with Sir Richard Branson.
  • How Julie defines Brand and a Brand Twist.
  • When is it appropriate for organizations to Twist? And why it’s okay to turn off some people!
  • How you find your twist in the marketplace by looking both within your own brand story and outside your industry.
  • The importance of failing harder and developing focus when it comes to brand development.
  • The incredible opportunity nonprofits and businesses have to promote themselves and build their brands.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Five Brand-Marvelous Ideas for Mother’s Day

It can be challenging to come up with a gift idea that is thoughtful, meaningful, fun and unique for mom on Mother’s Day. We’re here to help! Check out these brands we love, and that mom will love receiving.

Box up a bundle of goodies with a Birchbox - It’s difficult for active mothers to get into stores to sample new products. So why not make it easier for her and bring those samples directly to mom’s door? Birchbox does just that. Birchbox bundles several samples of cosmetics, skin care items, bath, beauty and lifestyle products all into a beautiful Birchbox and delivers it directly to mom’s doorstep. (and they have a line for men too… Father’s Day is right around the corner! Check out the men’s Birchbox in our Father’s Day post ) Read more about what we feel drives the success of the Birchbox brand here.

 

Hire a rabbit to take on a task with Taskrabbit – A mom’s life is busy, busy, and… did we say busy? There’s always some task that she doesn’t have time to complete. She would really appreciate a helping hand. TaskRabbit is all about getting the job done.  This company has experts in just about every field who are ready to take on mom’s request, and as their tagline promises, to help mom go “From To-Do, to Done.” Interested in how Taskrabbit built a succesful brand? Read more here.

 

Ch-ch-ch-changes through chocolate! Chocolate is always a welcomed gift, but when it’s fun, meaningful and connects you to the world, it’s even better.  Each sweetriot chocolate candy purchase supports sustainable cocoa farming, native and local farmers, and the emerging artists community by featuring works that embrace sweetriot’s culture on the candy wrappers. A sweetriot gift purchase does more than simply satisfying mom’s chocolate craving. Want to know more about the secret to sweetriot’s sweet branding success? Read about it here.

 

Take mom on a fabulous get-away –  Treat mom to a fabulous weekend away full of local flavor by celebrating at a unique hotel. Discover a new city together – and build memories that will last a long time. The  Provenance Hotels are a great boutique collection that offer wonderful decor and  authentic local touches in some very cool US cities. How can your brand cash in on the trend to hyper local? Read more here.

 

Support mom in growing her business. Is your mother an entrepreneur, small business owner, artist, performer, or freelance contractor? Here’s a way to help her take her business and brand to the top! Brand School is our highly effective, premier branding program that will give her the tools and insight she needs to grow a stronger personal, career or business brand. To get more information about the next session and a one-on-one Brand Health Check Strategy Session, please click HERE.

10 Ways to Say Thank You to Your Clients this Holiday

Thanksgiving marks the beginning of the holiday season and it’s a great time to start to say thank you to your clients and customers. Whether you are a life coach, marketing consultant, personal trainer or a candle maker. Your business only survives (and thrives) because there are people out there who are willing to choose your brand out of all the many options available. Why not take a minute to say thanks?

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Here’s 10 easy and effective ways to show your gratitude. They don’t have to cost a lot of money. Mostly it takes an investment in a small amount of time. But isn’t that worth it for people who have demonstrated that they are also invested in your success?

  1. Like their fan page on face book, follow their business on twitter, repin something from their Pinterest page
  2. Offer to do a testimonial (written or video) for their website
  3. Add a positive review of their product on line
  4. Introduce them to 5 of your friends or clients that could use their services
  5. Give them a free “tune up” session  (ex. free hour of coaching)
  6. Send a donation in their name to a charity they would like
  7. Do a free diagnostic of their website/marketing and suggest improvements
  8. Offer to write a guest blog post for their site
  9. Invite them as your guest to a relevant industry conference
  10. Share with them your best kept secret suppliers who do great work at low cost

I am sure there are many more. We’d love to hear from you on how you say thanks.

What’s you twist?

We’re regularly posting free, actionable branding advice like this on the BrandTwist newsletter. To receive all the latest updates, tips and tools, sign up HERE. And to for even more about creating a stronger brand and business, check out Brand School, the premier program that gives you all the knowledge and hands-on experience you’ll need to build a more profitable brand.

“I received huge value from Brand School. You can’t put a price on that experience. I loved the integrated learning experience and  that we walked out of the series with a working brand strategy.” – Rachel W., Brand School Participant

5 Creative Gifts that Won’t Break the Bank

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Holidays, and especially holiday gift giving, can be extremely taxing.

But this year why not take a step back and create something special?

Save the physically draining desperate crawl around the mall.

Pour a  glass of wine or a mug of cocoa and spend a bit more mental energy dreaming up something unique.

You might find it doesn’t take a lot more time, and it definitely won’t cost more.

Plus I always find I get more joy in giving (and getting) creative gifts.

Here are some ideas:

5 Creative Gift Ideas that Won’t Break the Bank

1. Write a Special Letter.
Think about what you love and admire about someone and put it down in writing.

Not to be too morbid, but think about what you would say about them if they were gone and write it now to share with them while they can really appreciate it.

Keep reading »