Last Minute Gifts that Twist

There’s nothing better than giving a gift that’s really loved and gets remembered. Stand out among the heaps of gift cards, certificates, and traditional (but boring) sweaters by surprising your friends and family with a unique gift that TWISTS:

 

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60-Hour Candle – This candle literally twists! It twists around the stand and is a unique take on lanterns of long ago. It burns up to 60 hours, ensuring your gift will long be shining bright!

 

 

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Clocky Alarm Clock – No more hitting the “snooze” button with this clock. Clocky twists where no clock has twisted before – when the alarm sounds, it literally runs away from you! Helping the receiver get up and at ‘em and seize the day.

 

 

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EOS  - Evolution of Smooth – Lotions – These organic, natural and paraben-free lip balm, lotions, shave cream and limited edition and charity collections are a joy not only to use but just to look at. The products come in unique shapes and colors – and we love how the Lip Balm opens with a twist!

 

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Lokai Bracelet – A twist from the highest mountain and deepest sea. The Lokai bracelet’s white bead has water from Mount Everest; the black bead holds mud from the Dead Sea, symbolizing that when you hit a low it’s important to stay hopeful and when you’re on top that you stay humble. 10% of net profits go to charity.

 

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Lonely Planet’s 1000 Ultimate Experiences Book - The ultimate chair-side travel experience. This book gives you 1,000 ultimate experiences without leaving your house… and if you do want to actively travel, you won’t want to leave home before checking out the book for some amazing travel twists.

 

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The Brand-growing Gift – Give the gift that helps the entrepreneur, business owner or artist, in your life grow their business. Help them twist their brand to the top! Brand School is the premier branding program with highly effective tips, tools and insight to grow a stronger personal or business brand. Get more information about our upcoming session and a one-on-one Brand Health Check Strategy Sessionn HERE.

What Brand is Your Father Quiz and What’s His Ideal Gift?

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Fathers are a bridge to the world. They help us learn who we really are, how to navigate the world and achieve our aspirations.  Strong brands do that, too.

Like dads, beloved brands help us feel better about our position in the world, enjoy our successes, and enhance a more defined sense of self.

If your father was a brand, which brand would he be?  Take the BrandTwist quiz to find out. We’ve matched six top brands to six father personality styles in our “What Brand Is Your Father Quiz.”

You’ll find out which brand best reflects your dad, some spot-on ways to celebrate any special event or holiday with him – or just have a great day together for any reason, and we also suggest gift ideas that are in-the-zone for your father’s specific brand personality and style.

Take this fun, short quiz today and share with the world (and your dad) what an awesome brand your Father is! (mine was Nike!)

TAKE THE QUIZ NOW -> CLICK HERE.

More Brand-Tastic gift ideas for dad in our posts, HERE.

Support dad in growing his business. Is your father an entrepreneur, small business owner, artist, performer, or freelance contractor? Here’s a way to help him take his business and brand to the top! Brand School is our highly effective, premier branding program that will give him the tools and insight he needs to grow a stronger personal, career or business brand. Receive more information about the next session and see if you qualify for a free Brand Health Check HERE.

What Brand Is Your Mother Quiz and What is Her Ideal Gift?

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Strong brands speak to us. They resonate with our personalities. They help us project to the world who we really are inside and how and what we aspire to be.

Wouldn’t it be nice if you could find the ideal gift for your mom and unique ways to celebrate a holiday or special event that is sure to bring a smile and truly click with her style?

Well, now you can! We’ve matched five top brands to five mother personality styles… and suggested great gift ideas for each personality along with ideal ways to spend a day together in our “What Brand Is Your Mother Quiz.”

Take this fun, short quiz today and find out what gift will click with your mom’s special “brand personality” and share with the world what awesome brand your mother is! (mine was a BMW!)

TAKE THE QUIZ NOW -> CLICK HERE. 

More Brand-Tastic gift ideas for Mom in our posts, HERE.

Support mom in growing her business.  Is your mother an entrepreneur, small business owner, artist, performer, or freelance contractor? Here’s a way to help her take her business and brand to the top! Brand School is our highly effective, premier branding program that will give her the tools and insight she needs to grow a stronger personal, career or business brand. Receive more information about the next session and see if you qualify for a free Brand Health Check HERE.

 

‘Tis the Season to Build your Brand

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We know the holidays are a bit crazy, but they are also a great time to connect with customers and clients and build your brand. In case you missed some of  our recent entries, here is a re-cap of a few seasonal posts to inspire you:

‘Tis the season! Creating a gift guide for your business is a great way to explore what your brand really stands for and is a nice twist on reinforcing your brand values – plus, it’s fun to do! This post from BrandTwist guest blogger and Company B founder, Bonnie Rothman Morris, was inspired by Seth Godin and gives tips on how to create one for your business. Check out “Your Brand Needs a Gift Guide.” 

Amidst the chaos that is the holiday season is can be tough to make your brand stand out among the rest. This doesn’t always require innovative creativity or a hefty marketing budget. Here is a guest post from marketer Alice Jenkins giving four cost-effective ways to market your brand this holiday season that will both show good character and expose your brand to the masses, “Marketing Your Brand for The Holidays.”

Holidays, and especially holiday gift giving, can be extremely taxing. This year why not take a step back and create something special? Catch these “5 Creative Gifts that Won’t Break the Bank.”

Many companies engage in the practice of sending holiday greetings (print or emails) to colleagues, clients, partners and prospects. But what does your holiday card really say about your brand? After all, it’s not just a card it’s a communication vehicle. Here’s what we did while I was working as V.P. of Brand at Virgin, “What Your Holiday Card Says About Your Brand.”

The holidays are about connecting to one another, and a personal brand is an aspect of branding that can often go overlooked, even though it’s incredibly important in business. Whether you’re looking to use your personal brand to get a job, are launching your own business, or want to strengthen your existing business, building a strong personal brand will help you to transform your passions and personality into a brand that works for you. Don’t miss these three essential tips to building “The Brand of YOU.”

Stay warm and keep TWISTING!

“What an excellent experience. You have turned our business on its head! We are in the process of re-inventing our brand and company!” - Gavin Meiring, CEO, Rugged PC, South Africa

Your Brand Needs a Gift Guide

This post, Your Brand Needs a Gift Guide, by Company B founder Bonnie Rothman Morris explains how creating a gift guide for your business is a way to explore what your brand really stands for. It’s a great idea and a nice twist on how to reinforce your brand values. This is another in our guest blogger seriesRead more about Bonnie in her bio below. If you would like to be a guest blogger for BrandTwist contact Jamie@BrandTwist.com for more information. 

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Seth Godin just came out with his holiday gift guide. I trust his opinions, so I enjoyed clicking through his curated group of quirky products looking for ideas. My favorites? Brooklyn-built headphones and a Bob Dylan collection to match. I don’t have a giftee for either, but never mind, what I really loved was how well those products align with Seth’s brand. They’re insider-y and should make you feel smart and thoughtful when you give them. Like Seth.

Any brand can create a gift guide, and it’s a worthy exercise, whether you choose to share your picks on a company blog, with the media, with your customers … or not. The exercise of building a curated lists of gifts your brand could give to someone you care about can help you tap into what you really want to mean to your customers.

Here’s why: gift giving is an art. And every gift tells a story (or it should!). The best gift-givers make the recipient feel special and appreciated by you. The best gift-givers also give gifts that are memorable. What brand doesn’t want their customers to feel that way about them?

Here are some questions to ask to get you started.

  • What are my brand’s core values? How do they translate into my brand’s personality? List them.
  • If my personality is accessible and friendly, for example, what categories of products can my brand legitimately recommend? Think broadly. A food brand can venture into style; a tech brand may legitimately recommend food.
  • If your brand is clever, make sure the gifts are, too. If you’re mainstream, stick with something that’s delightful but relatable. Useful? Twist it up and make it completely useless but fun. If your brand is hip, well, it goes without saying what you need to do. If it’s not hip and you, the gift-giver, are, think about something campy. You get the idea.
  • Play the Amazon game: If my customers like X (i.e., me) they might also like Y. This springs the doors wide open.
  • Most importantly, what do I want my customers to remember about me after receiving this gift?

Once you create your gift guide, there is so much you can do with it. You can make a Vine. (Stop motion animation of the gifts going into a big box). Share it on Facebook or your website. Write a blog post, like Seth, with links. Or, better, buy a bunch of the stuff and send it to your customers. If you’ve done your job right, they’ll remember the gift and, even better, remember your brand and what it stands for.

Okay. We’re putting our money where our mouths are here at Company B. To see Company B’s gift guide, click HERE.

About guest blogger Bonnie Rothman Morris:

Bonnie Rothman Morris became an official storyteller at 6, when she won a short-story writing contest sponsored by the public library in her hometown. She founded Company B in 2008 to deliver Public Relations, Social Media and Branded Content. Today, she tells smart stories for consumer brands that captivate and engage. She’s also famous for giving great gifts. Tweet @bonniemorris.

One of a Kind Gifts, On Demand

Here’s an interesting article in the New York Times: On the Web, Workshops That Help Shoppers Create One-of-a-Kind Gifts.

Sites like Zazzle.com, Blurb.com and Blue Nile can help you create everything from personalized stamps with your family’s photo, to a recipe book with pictures and handwritten recipes, to a custom designed diamond ring.

Unlike past customizable products (t-shirts, mugs, mouse pads), advances in manufacturing have significantly increased the quality, range and degree of customization of products.

Keep reading »

Elf on the Shelf

Have you heard about this newest Christmas sensation and budding tradition? elf

It’s called Elf on the Shelf.

I think it’s been around a few years, it seems to be really gaining momentum with parents this season.

My understanding is the Elf watches the children to see if they’ve been naughty or nice. Every night he returns to the North Pole. And every morning he re-appears at a different location in the child’s house.

This last bit is what I think is so clever. By a simple act of moving the Elf, he is then rendered interactive.

Not in the wii or Nintendo DS Way, but in a much simpler and perhaps more powerful way through a combination of parental love and effort and childhood imagination.

Keep reading »

What Your Holiday Card Says About Your Brand

‘Ti’s the season to send tidings of comfort and joy.

Many companies engage in the practice of sending holiday greetings (print or increasingly emails) to colleagues, clients, partners and prospects.

But what does your holiday card really say about your brand?

After all, it’s not just a card – it’s a communication vehicle.

And whether you intend it to or not, chances are the greeting you send and even how you send it are communicating more about your brand than you originally intended.

One year, while I was working at Virgin management, we decided to do electronic cards (in line with our desire to do right by the planet when we can) and to re-direct the saved postage as a donation to the Branson School of Economics in South Africa.

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We included a bit of a cheeky message on the front of the card (again on brand) but overall we felt the best way to celebrate the real spirit of the holidays during what was a particularly difficult year for many, was to help others.

I am not saying this is the right solution for everyone.  I’m just illustrating that we spent some time thinking about our messaging and treated the card as a piece of branded communication – which ultimately it is.

Here are two other examples of cards that made a brand impression:

The first was from a friend of mine who runs a PR and Communications company called Fraiche.

Her brand is all about fresh ideas and approaches. Her primary color on her website and marketing materials is a bright and vibrant green – a color which supports her can-do personality and that of her company.

Her holiday card really supported her brand point of view.
Keep reading »

This Holiday, Go on a Brand Safari!

Here’s a way to make tedious holiday shopping a bit more palatable.

While your trudging around the malls and stores this holiday season,  don’t look it as a chore, look at it as a brand adventure.

Or at very least… brand research.

Notice which shops have the longest lines, what branded shopping bags are people walking around with.

Ask the shop keepers about the hottest items.

And make a mental note of what people are wearing.

Take your flip cam or a notebook and write it down.

Think about t what trends are revealed by these facts.

And then reflect on how these can be applied to your brand.
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Smarter Spending and the Joy of Less

I’m a marketer so of course I want people to buy things.

Like (Virgin) mobile phones and domestic and trans-Atlantic flights for example.

But as we approach another “Black Friday” holiday shopping season kickoff…

Part of me can’t help but think – do we really need all this stuff that’s being advertised?

You may recall a very unfortunate incident when a Wal-Mart employee was actually trampled to death at Wal-Mart during this day.

What could have been so crucial to buy that worked people into such a mob frenzy?

For the last year I’ve been taking a new approach to spending and loving it.

I call it the Joy of Less. I wrote about it last summer.

It started with the onset of the Recession. Like many people, with uncertainty looming, I felt a need to save more and to be more careful with my spending.

But what started as an act of deprivation soon turned in to a source of joy.
Keep reading »