Marketing Your Brand Throughout the Holidays

Marketing Your Brand Throughout the Holidays, from Alice Jenkins, gives 4 ways your business can make the most of the holiday season (or any season!) to make your brand stand out. This is another in our guest blogger seriesRead more about Alice in her bio below. If you would like to be a guest blogger for BrandTwist contact Jamie@BrandTwist.com for more information.

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Amidst the chaos that is the holiday season it can be tough to make your brand stand out among the rest. This doesn’t always require innovative creativity or a hefty marketing budget. For the businesses that don’t exactly have a million-dollar budget to air commercials, take up billboard space, and buy every piece of ad-space on the internet, the key to marketing your brand is variety. Here are four cost-effective ways to market your brand this holiday season that will both show good character and expose your brand to the masses:

1. Parades

If there is any kind of parade coming through your town you must be a part of it. Make it a point to get the employees together and build a float that plays off of your particular line of business. Holiday parades receive a relatively large amount of media coverage by their community and if you were to win an award for your float you could receive even more coverage.

2. Branded Item Giveaways

The holiday season is a time of giving. Let your customers know you appreciate their business by giving away a free branded gift with every purchase. For a business the most effective gifts for marketing are the ones that are directly useful during the holiday season. Branded ornaments to hang from the tree, branded pens to sign cards or gift tags with, probably the most underutilized promotional item of the winter; hand warmers. Read more about effective use of SWAG here.

3. Social Media/Website

Customize your webpage with a winter or holiday-themed background. Add mistletoe here, a few snowflakes there; remember your website is an extension of your place of business. Imagine if someone walked into your store and saw nothing to evoke holiday cheer. Constantly update your social media page and let your followers know the most recent deals, hours of business, and any other happenings.

4. Charity

So many businesses fail to see how well a charity fundraiser at their place of business can market their brand and attract new customers. Offer discounts to those who donate a certain amount of food or money to a philanthropy organization. It will establish great public relations for your brand and potentially lure new customers to your establishment.

Parades and social media may seem be the meat of the marketing plate here but don’t neglect the value of good public relations through charity and showing appreciation to your loyal customers with giveaways.

About guest blogger Alice Jenkins: 

Alice Jenkins is a marketing writer for the custom pens supplier, Pensxpress. She enjoys helping small businesses come up with new and innovative methods to get their brand out there amidst the holiday cheer. On Twitter she’s @alicejenkins37.

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10 Ways to Say Thank You to Your Clients this Holiday

Thanksgiving marks the beginning of the holiday season and it’s a great time to start to say thank you to your clients and customers. Whether you are a life coach, marketing consultant, personal trainer or a candle maker. Your business only survives (and thrives) because there are people out there who are willing to choose your brand out of all the many options available. Why not take a minute to say thanks?

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Here’s 10 easy and effective ways to show your gratitude. They don’t have to cost a lot of money. Mostly it takes an investment in a small amount of time. But isn’t that worth it for people who have demonstrated that they are also invested in your success?

  1. Like their fan page on face book, follow their business on twitter, repin something from their Pinterest page
  2. Offer to do a testimonial (written or video) for their website
  3. Add a positive review of their product on line
  4. Introduce them to 5 of your friends or clients that could use their services
  5. Give them a free “tune up” session  (ex. free hour of coaching)
  6. Send a donation in their name to a charity they would like
  7. Do a free diagnostic of their website/marketing and suggest improvements
  8. Offer to write a guest blog post for their site
  9. Invite them as your guest to a relevant industry conference
  10. Share with them your best kept secret suppliers who do great work at low cost

I am sure there are many more. We’d love to hear from you on how you say thanks.

What’s you twist?

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5 Creative Gifts that Won’t Break the Bank

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Holidays, and especially holiday gift giving, can be extremely taxing.

But this year why not take a step back and create something special?

Save the physically draining desperate crawl around the mall.

Pour a  glass of wine or a mug of cocoa and spend a bit more mental energy dreaming up something unique.

You might find it doesn’t take a lot more time, and it definitely won’t cost more.

Plus I always find I get more joy in giving (and getting) creative gifts.

Here are some ideas:

5 Creative Gift Ideas that Won’t Break the Bank

1. Write a Special Letter.
Think about what you love and admire about someone and put it down in writing.

Not to be too morbid, but think about what you would say about them if they were gone and write it now to share with them while they can really appreciate it.

Keep reading »

Smarter Spending and the Joy of Less

I’m a marketer so of course I want people to buy things.

Like (Virgin) mobile phones and domestic and trans-Atlantic flights for example.

But as we approach another “Black Friday” holiday shopping season kickoff…

Part of me can’t help but think – do we really need all this stuff that’s being advertised?

You may recall a very unfortunate incident when a Wal-Mart employee was actually trampled to death at Wal-Mart during this day.

What could have been so crucial to buy that worked people into such a mob frenzy?

For the last year I’ve been taking a new approach to spending and loving it.

I call it the Joy of Less. I wrote about it last summer.

It started with the onset of the Recession. Like many people, with uncertainty looming, I felt a need to save more and to be more careful with my spending.

But what started as an act of deprivation soon turned in to a source of joy.
Keep reading »