A Travel Tuck-in Twist for Kids

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It’s never easy traveling with kids and as more people are living mobile lives, traveling with kids for business or for pleasure is becoming more common. Soothing a travel-weary child in a strange environment at the end of a busy day can be a real challenge. Hotels offer specialized turndown services for adults – why not do the same for children?  Many hotels now are.

What if you took a hotel and TWISTED it with a soothing brand like Mother Goose? You’d have a smiling, sleepy child – and content parents.

Hilton Waikoloa Village is TWISTING bedtime with local culture by offering flashcards with stories of Pele, the goddess of volcanoes and creator of the Hawaiian Islands. Others provide in-person experiences like RiverPlace‘s special delivery from the “Bedtime Butler” who shows up with hot chocolate and stuffed animals. Still others go way out like Ritz-Carlton on Amelia Island, Florida where actors complete with a real macaw, cookies and milk, and a pretend treasure chest visit the room to tell stories of the island’s buccaneer history.

Hotels are catering to the whole family, providing special amenities to make children’s stay more enjoyable and parent’s time stress-free.

Innovative touch points can have a lasting impact and make a difference in your customer’s experience of your business. What are your brand’s opportunities to surprise and delight?

Brand School’s Faculty give you the tools you need to effectively reach your customer and create strong connections. See more of what Brand School can do for your business HERE.

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“I learned an immense amount from Brand School. It was wonderful to receive lessons from an experienced teacher that directly applied to my business.” - Liz Osting, Founder Herculiz Design

A Travel Twist for Pets

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Every pet owner who travels – and can’t bring their pet along – knows how inconvenient it can be to deal with the scheduling around boarding their pets. Most conventional pet boarders aren’t open 24/7 for drop off and pick up, which means extra boarding days for your pet, extra time off work and extra expense for you. But, what if you took a pet boarding & grooming facility put it right at the airport, kept it accessible 24/7 and offered terminal shuttle service and discount airport parking?

You’d have THE solution to every traveling pet owner’s need… and you’d have the hottest growing trend in pet boarding being offered by businesses like Now Boarding and Pet Paradise  – Airport Pet Hotels.

They conveniently place hotels for people at airports, why not for people’s pets?

“We’re running a hotel, but instead of people, we check in dogs, cats, the occasional pot-bellied pig and, once, some llamas.” says Pet Paradise Founder Fred Goldsmith.

How can you make your service or access to your business more convenient? Take a look at where you are not – and consider why you should be there.

Brand School takes a look at best practices of successful businesses and shows you how to twist and apply them to grow your brand. Learn more about what our Brand School Faculty can do for you HERE.

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“Julie gave great examples in Brand School that inspired me to think outside the box. I especially appreciate her attention to everyone’s brands and her insightful comments. Thank you!” - Jamie Lacroix, Marketing Department for a Non-profit

Unisource Inaugural Strategic Branding Conference: Hotel, Lodging, Hospitality

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I was honored to be among the presenters at the inaugural Unisource Strategic Branding Conference along side Dr. Chekitan S. Dev, Cornell University School of Hotel Administration; Chris Crenshaw, Vice President, STR and Tony Pollard, President, Hotel Association of Canada.  The focus of this event was to discuss current issues, best practices, and innovative new ways to maintain, protect, and grow an organization’s brand in the Hotel, Lodging and Hospitality industry.

Here are two articles that summarize the event, and provide insightful takeaways that you can begin using right away to grow your business and brand, no matter what field you are in.

Unisource Unplugged Blog:  Trophies, Vomit Bags, and Other Takeaways from our First Strategic Branding Conference

Jackie Sloat-Spencer’s article for HotelierMagazine.com: Unisource Conference Informed on Brand Awareness

Keep your brand fresh and your with the tools and techniques you’ll receive in Brand School, the premier program for business owners and entrepreneurs who want to build stronger, more profitable brands. Receive more information about Brand School’s next session and get free brand-building tools and tips when you join our mailing list.

“Brand School was engaging and helpful to me in learning more about myself and my business. Results came amazingly quick. Now, my brand name speaks my message immediately and I’ve expanded my reach.”  - Lynn Stull, Owner Arts2Thrive

Location, Location, Location

One of our recent Facebook posts featured the Gladstone Hotel in Toronto, Canada. Our attention was drawn to this independent hotel because of how they set themselves apart by embracing the uniqueness of their location. Their brand is dedicated to offering an immersive and authentic Toronto experience to guests. The Gladstone is a one-of-a-kind hotel with one-of-a-kind rooms, each designed by a different local artist. Every room is detailed on their website with a statement by the local artist.

CELEBRATING LOCAL WITH A TWIST

Then we discovered Provenance Hotels, a chain with five prominent hotels in the U.S. They create a savvy, branded experience that highlights the culture of the city in which each hotel is located. This allows guests to form personal connections with the local community, the featured art and the hotel staff. The picture above is from their Hotel Max, Seattle, WA. Each room’s door is a full black and white photograph of artists and musicians that have a history connecting them to Seattle. Even the “X” created by lighting projected on the wall speaks to the local culture.

Though these two brands are in the same business; by offering their own twist on celebrating their location, they each provide travelers a rare and enriching experience, which cannot be duplicated.

HERE ARE THE LESSONS YOUR BRAND CAN APPLY

Often small brands feel they have to act big to be taken seriously. But small can be an advantage. Don’t be afraid to be local. Celebrating where you come from can make you stand out and be noticed – and help people identify with what you are offering. Locals appreciate the recognition and visitors appreciate getting an authentic taste of a new place. Establishing a connection with the local community also adds to the credibility of your brand.

Brand School, our highly effective, premier branding program, will give you the tools you need to develop your branding and use it to connect your market with your brand’s unique sense of place. Receive more information about the next semester and free brand-building tools and tips when you join our mailing list.

“Motivational! I’ve given recommendations to several clients about Brand School.” - Liz Osting, Founder Herculiz Design

This post is part of our Brands That Twist series celebrating innovative brands. Read about other breakthrough brands and more ways to grow your business and brand here