A Sipping Selfie TWIST

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 Selfies are how Millennials share their lives – and normally this is a “commercial free” zone – but how can brands add just the right meaningful and useful TWIST to become a part of their story?

Here’s an innovative selfie TWIST from Coca-Cola Israel for the Coca-Cola Summer Love campaign, Israel’s largest outdoor brand event. Coca-Cola noticed that their consumers were taking a lot of photos, but not photos that included their product. So they came up with a selfie picture- taking bottle. The drinker tips the bottle up to 70-degree angle it snaps a photo, that shows the bottle and consumer taking a sip. These photos can be shared on Coca-Cola’s Snapchat, Facebook and Instagram accounts. Users can tag themselves and friends to spread the news of the event.

Look for TWISTS that bring customers deeper into the experience of your brand and inspire them to share and help keep your product, service or business on the social radar.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Twist Your Brand – Grow Your Business

BrandTwist & BrandSchoolOnline.com founder, author of TWIST, and former VP of Brand for Virgin Julie Cottineau is interviewed on “Westchester Means Business” radio program. Get takeaways on branding for small business owners, non-profits & entrepreneurs on how to TWIST with larger brands to boost marketing, innovation and branding, and discover how working at Virgin inspired Julie’s own entrepreneurial journey.

Twist Your Brand – Grow Your Business. Branding with Julie Cottineau

 

TWIST Your Brand – Grow Your Business from Julie Cottineau on Vimeo.

BrandTwist and BrandSchoolOnline.com Founder & CEO, former VP of Brand for Richard Branson’s Virgin, author of “TWIST: How Fresh Perspectives Build Breakthrough Brands” and Westchester, NY resident is a guest on the The Business Council of Westchester‘s “Westchester Means Business”, radio program on WVOX. The Council’s Executive Vice President & COO, John Ravitz, conducted the interview. This session is full of takeaways on the fundamentals of branding for the small business owner and non-profit, how entrepreneurs can TWIST with larger brands to boost their own marketing, innovation and branding, and how working at Virgin inspired Julie’s own entrepreneurial journey.

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

New Twists on Playing With Your Pets

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There are many times when we have to leave our beloved pets home alone, bored and often anxious. We love our pets and want to take good care of them but day care boarding, pet walkers and sitters require advanced vetting, scheduling and are costly. What loving pet owners need is a TWIST that’s convenient and affordable to help monitor, interact with and entertain their pets while away from home. Welcome Petcube and PlayDate, two new pet care innovations that twist high-tech and mobile know-how into fun pet sitting solutions.

Petcube gives you the ability to monitor and interact with your pet from your mobile device using streaming video, a two-way audio stream and speaker, motion and sound detection, and a laser for added game-time fun. It also serves as a room monitor, providing an extra dose of home security. Even if you don’t own a pet, but are a pet lover – you can join the Petcube community. When you download the app you can interact and play with other’s pets or shelter pets.

With PlayDate you can actually play fetch with your pet by operating a rolling smart ball that you control from your mobile device. You can watch, record video and capture pictures of your pet interacting with the ball. There’s a microphone and speaker so you can hear one another, and a squeaker for added fun. Everything your dog or cat needs to be entertained and for you to feel reassured.

Pletcube’s and PlayDate’s developers took an old problem and looked at it from a new angle – They TWISTED high tech with warm and fuzzy to create solutions that every pet owner can use. How could you twist with a bit of readily available technology to solve a problem your customer’s facing?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

A Switch With a Twist

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Here’s a TWIST that is so handy and so simple you’ll wonder how you ever got along without it and why you didn’t invent it. Have you ever found yourself confused with which light switch is which? In your home? In someone else’s home? In your new home? At work? SwitchID solves this problem with unique visual TWIST.

The old fashioned way was often taking a marker and labeling switches, taping up little notes or putting up stickers to help remember or let guests know which is which switch. But they rub off, wear out or leave a sticky mess behind.

SwitchID is a simple, safe, and easy solution that shows you which switch is which with self-adhering badges that use universal iconography for instant recognition. They’re durable, easy to clean and even come in a glow-in-the-dark option for added safety. They’ll stay on your switch plate until you decide to remove them.

SwitchID was created by Matthias Bollmus and John Schlick both of whom started Napkin Innovations, L.L.C, a think tank for new consumer ideas. Their mission statement: “We are trying to capture the every-day problems and see if there is an opportunity to tackle those through innovative solutions.”

Bollmus and Schlick took action on a simple idea that could solve a pesky problem and TWISTED to find a better way. Just because an idea seems too simple to be good, doesn’t mean it isn’t.

What simple TWIST could make your customer’s life a little easier?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Grow Small Business Conference

Join Julie Cottineau, Founder & CEO BrandTwist & Brand School, former VP of Brand for Virgin, and author of “TWIST: How Fresh Perspectives Build Breakthrough Brands” in a Live, Interactive Branding Presentation & Book Signing at the GROW Conference - Westchester County’s premier small business conference. Early discount thru 4/15.

A Twist That Cleans Up

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What do janitors have to do with James Bond 007? Not a lot – that is, until now.

Friends Dan Teran and Saman Rahmanian were perplexed by a common problem faced by start-ups- office spaces could never adapt as quickly as the companies needed them to. It was such a pain to set up a new workspace, move a wall, order new desk chairs, or bring in an exterminator. They brainstormed and imagined the dream office manager as something like the character Q in James Bond films, a quiet genius who understands technology and creates the tools that help Bond do his work. That was how Managed by Q was conceived.

Reading the New York Times article, “Managed by Q’s ‘Good Jobs’ Gamble,” I was struck by how Teran and Rahmanian’s thought process mirrored the BrandTwist technique of twisting with a brand completely outside of a company’s category to come up with disruptive differentiating ideas. With the tagline “We make it easy to run your office,” Q uses wall-mounted iPads with an intuitive app for ordering supplies or other services. Q takes care of all the details, quietly and quickly. Specific operators are matched with companies based upon an algorithm determining best fit for clients’ needs in terms of skills and personality traits.

This TWIST warrants premium fees for what is often considered a generic service with a bonus of supporting one of the company’s core values. While actual sharing in the “sharing economy” is rare, Q’s goal is to provide its employees with a living wage. Q’s business model, hiring full-time employees with fair pay, benefits, 401Ks and training, translates to lower turnover costs of employees and clients- reducing both hiring and marketing expenses. Clients are happy to have consistent, reliable support. And the awesome employees, traditionally viewed as pure cost on the P&L statements, are considered value-added embedded salespeople for Q’s higher margin services.

I am rooting for Q to succeed, as this is a win-win for everyone! Now it is your turn. Can you think of a problem facing your sector? Is there a brand in a completely different category whose approach could be TWISTED to turn your sectors negative into a positive? We always love to hear your feedback.

About the Author:

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Randi Curhan is founder of MissionBoostConsulting.com, specializing in helping you figure out what you really need to do to bring your business to the next level, get projects off the plate, and get it done. A Wharton graduate, former Goldman employee and an MBA, Randi is also a Brand School Graduate and a member of the Brand School Facutly.  Randi’s love of figuring sh** out and getting it done has always made her a valuable part of teams throughout her academic and professional life. Even while taking time “off” to raise her children, Randi was the one to set up fundraising systems, databases, email invitations and graphics for events – which was the beginning of her Mission Boost Consulting.

You can reach Randi via MissionBoostConsulting.com, on Facebook, Twitter and Linkedin.

Interested in guest blogging for BrandTwist? Contact jamie@brandtwist.com.

 

 

 

 

Twist Book Testimonials

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“TWIST: How Fresh Perspectives Build Breakthrough Brands”

Available on Amazon.

I am truly blessed to have finally realized my childhood dream of writing a book!. A huge thanks to all the friends, family, Brand School students and faculty for their inspiration and helping me me get this far. To all who generously share their well-wishes and support, your endorsement means so much and I am full of gratitude and appreciation.  Thank you!

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“Every brand should be doing the TWIST.” – Raul Leal, ECO of Virgin Hotels

“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” – Sarah Hinawi, executive director, Prupl Center of Learning and Social Innovaiton

“This book encourages entrepreneurs and brand owners across all types of businesses to think outside the limits of their category and take risks, and gives them the tools to make them stand out from their competitors.” – Laura Winston, attorney, Kim Winston LLP

“Julie’s rich experiences as the vice president of brand for Virgin has been brought to life in TWIST — a wakeup call and a road map for building brands that break through and get noticed.” – Raul Leal, CEO Virgin Hotels

“Just pre-ordered what I expect to be an excellent book on the art of branding from BrandTwist’s Julie Cottineau. I’m not a huge reader of business books, but not only is Julie knowledgeable and passionate about the power of brand and how to build one, she’s also an entertaining speaker and I’m sure her voice will pop off the page.” – Matthew Rosenberg, Chief Marketing Officer at ChoiceStream

Read more reviews on Amazon.

An Older Twist For a New Brand

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“Everyone talks about building a relationship with your customer. I think you build one with your employees first.” Senior vice president of retail and online stores at Apple Inc. and former CEO of Burberry Angela Ahrendts knew that employees are the cornerstones of building a business.

So does Sarah Oliver Handbags founder Sarah Oliver.

Oliver started designing handbags as gifts for friends and family and when stores began to inquiring to sell her pocketbooks she realized she could grow her business. She wanted to keep production in the U.S. but did not have the human resources to do the hand knitting required. Reflecting on dear memories of knitting with her mother and grandmother the idea came to her: why not see if the seniors at the nearby Redwoods Senior Retirement Community would want to sign on as knitters for her handbag company? And right away, an enthusiastic team of senior knitters stepped forward.

Calling themselves The Purlettes, they are the foundation of the business and put a little of themselves into every one of the hand-knit bags they produce for the company. Says Sarah, “When I think of the potential we have to scale and create opportunity for seniors across the country, I just get so excited imagining the possibilities… Every one of our bags tells a story worth telling!”

These hand-crafted bags are more than a stylish accessory, they empower and re-engage seniors in the American economy. By valuing and tapping into an under-utilized and under-appreciated population, Sarah Oliver is building an iconic American brand while delivering a new sense of purpose in senior’s lives.

Your employees are your first brand ambassadors – and a valuable asset. Listen to them; they’re on the front lines and their perspectives can provide invaluable feedback on customer’s experience of your brand. Consider how their unique talents can be an inspiration to innovate fresh ideas for your business.

Brand School gives you easy, actionable tools that you can use right away to boost your brand’s impact. Get access to our team of experts and enjoy support and inspiration from an exclusive community of like-minded business owners, non-profits and entrepreneurs.  Learn more about Brand School and see if your business qualifies for a one-on-one Brand Health Check Strategy Session at BrandSchoolOnline.com.

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“Working with Brand School is an invaluable experience and a really great use of resources because it opens up so many doors and affects so many areas of  your business.” - Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation

The THINX Revolutionary Twist on Women’s Underwear

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Miki Agrawal not only wants to change how the world thinks about women’s periods, but she wants to liberate women from the constraints of that “time of month”– and she’s doing it one panty at a time.

Ms. Agrawal is CEO and co-founder of THINX, women’s underwear that also doubles as feminine pads.

THINX panties took the practical need for protection (Stayfree pads) and TWISTED it with the sensual way every woman loves to feel (Victoria’s Secret) and created THINX – stylish, comfortable underwear that offers an added layer of protection so women can do more, worry less and feel better about themselves.

One simple TWIST can make a big impact. For every panty sold, one is donated to a women in developing countries to help her live a more productive life without the stigma and encumbrance of lack of supplies.

And by taking something that is a universal need but has traditionally been taboo and addressing it in the open, THINX has become more than a practical product – they symbolize female empowerment and freedom.

What are your customers thinking about – but no one is addressing head on? Let them know you understand and want to help. Your customers will show their appreciationby becoming strong brand advocates.

Brand School is the premier program specifically designed for entrepreneurs and small businesses to help them build their brands.  See how Brand School Faculty can help you realize your business’ potential HERE.

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“Working with Brand School … opens up so many doors and affects so many areas of  your business – an invaluable experience.” - Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation