A Travel Tuck-in Twist for Kids

hotel-goose

It’s never easy traveling with kids and as more people are living mobile lives, traveling with kids for business or for pleasure is becoming more common. Soothing a travel-weary child in a strange environment at the end of a busy day can be a real challenge. Hotels offer specialized turndown services for adults – why not do the same for children?  Many hotels now are.

What if you took a hotel and TWISTED it with a soothing brand like Mother Goose? You’d have a smiling, sleepy child – and content parents.

Hilton Waikoloa Village is TWISTING bedtime with local culture by offering flashcards with stories of Pele, the goddess of volcanoes and creator of the Hawaiian Islands. Others provide in-person experiences like RiverPlace‘s special delivery from the “Bedtime Butler” who shows up with hot chocolate and stuffed animals. Still others go way out like Ritz-Carlton on Amelia Island, Florida where actors complete with a real macaw, cookies and milk, and a pretend treasure chest visit the room to tell stories of the island’s buccaneer history.

Hotels are catering to the whole family, providing special amenities to make children’s stay more enjoyable and parent’s time stress-free.

Innovative touch points can have a lasting impact and make a difference in your customer’s experience of your business. What are your brand’s opportunities to surprise and delight?

Brand School’s Faculty give you the tools you need to effectively reach your customer and create strong connections. See more of what Brand School can do for your business HERE.

BT BrandTwistSchoolLogosHSept27withTagline

“I learned an immense amount from Brand School. It was wonderful to receive lessons from an experienced teacher that directly applied to my business.” - Liz Osting, Founder Herculiz Design

Making Working from Home, Work

Snow is blanketing much of the North East and schools are closed and businesses are urging many people not to commute. So maybe you, like me, are working from home today.

Maybe this is a once in a while occurrence, or maybe it’s part of your regular routine.

But it got me thinking about an article I read in the MIT Sloan Management Review titled Set Up Remote Workers to Thrive and how to make working from home work (for entrepreneurs or both employee and employer).

 

According to the article, more than 10% of the 2010 work force telecommutes from home, more than triple the levels of 2000.

Lots of forces are at play here. Better remote technology, a shift towards more freelance labor particularly in areas like IT, accounting and public relations.  I am sure there is also a rise in consultants due to the downsizing in many large corporations that also contributes to this rising trend.

The article sites some clear cost savings benefits for employers; IBM saves $100 Million a year by allowing 42% of employees to work remotely.

There are also many benefits for employees including more flexibility, lower commuting costs, and saved commuting time which presumably can be re-invested in family time.

There are also several challenges outlined;

#1 Finding the Right Work-Life Balance

#2 Overcoming Workplace Isolation

Keep reading »