How Twists Grow Business

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This is a replay of Julie Cottineau’s webinar presented to UPenn students and alumni on how to use branding to grow business. A lively Q & A session followed. This is loaded with helpful TWISTS, tools and takeaways for business owners of large to small businesses, non profits, or personal brands. You can hear the replay HERE. 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

TWIST Your Brand to Grow Your Business

Replay of Julie Cottineau’s webinar presented to UPenn students and alumni on how to use branding to grow business.  Q & A session followed. This is loaded with helpful tools and takeaways for business owners of large to small businesses, non profits, or personal brands.

Reboot Bootcamp Career Skills Accelerator

Julie Cottineau will be presenting at ReBoot Career Accelerator for Women in NYC , 12/1-2. UPDATE TECH SKILLS, NETWORK, DEVELOP YOUR PERSONAL BRAND! Get current in workplace technologies, connect to new networks, and gain more confidence to return to work. Have more fun and save! Take advantage of the Bring a Friend DISCOUNT.

Twisting Personal Branding: Tone, Twitter and Trouble

adeleThough your business’s semblance is essential to your success, don’t forget to pay attention to how you present yourself. Your personal brand shows the public who you are as a company, as well as a person. What’s your TWIST? Are you bubbly and lighthearted? Are you serious and driven? Do you want to appear approachable? These are questions you may want to ask yourself before entering the public eye.

Many businesses have a distinctive presence when it comes to their brand, so much so that it feels more like a personal brand. A prime example is the British juice and smoothie company, Innocent Drinks. As the name implies, this brand maintains an innocent, almost comical appearance on its social media platforms. Innocent Drinks wrote on Twitter, “Scientists * say buying our smoothies for half price…makes you 67% more attractive.” The company then followed up with, “ * Scientists may be imaginary.” With both messages, Innocent Drinks reiterates its twist – its humorous tone – displaying a consistent personal brand. Many consumers, especially the younger demographic, have applauded this personal branding, leading to a strong social media fan base. Because of its successful personal branding, Innocent Drinks makes sure the public remembers its products, as well as the company as a whole.

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Personal branding is just as important, if not more important, for individuals as it is for businesses. Celebrities have a large presence on social media, especially on Twitter. The Twitter platform permits celebrities to quickly  communicate directly with their fans. This is why celebrities often flock to Twitter when problems arise that they want to address in a timely fashion.

Not all business ventures will go off without a hitch and nobody is perfect, not even celebrities. The manner in which you respond to errors and setbacks is crucial to how you and your business, are viewed. When things go wrong in a celebrity’s career, they often follow one of two paths to address it: laugh it off or become utterly serious. The path they choose reflects on both their personal and business brand.

Besides her beautiful voice, Grammy award-winning artist Adele is known for her humor which has become a defining personal brand twist. She is also known for not caring what others, like the media, think about her choices and her lifestyle. This is Adele’s personal brand, and it works for her. When parts of her performance at the 2016 Grammy Awards seemed uncharacteristically out of tune, Adele took to the social media platform to explain the story behind the problem. She tweeted, “The piano mics fell on to the piano strings, that’s what the guitar sound was. It made it sound out of tune. Shit happens…” She then followed with, “Because of it though… I’m treating myself to an In-N-Out. So maybe it was worth it.” Adele was consistent with expressing her humorous and relaxed personality when her performance did not go as planned. Her personal brand stayed intact, and her fans appreciated it.

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But not all celebrities will remain calm, cool, and collected when they run into obstacles – and this can have an impact on their personal brand. Laura Benanti is a Tony Award-winner for her portrayal of Louise in Gypsy and a five-time Tony nominee. Like Adele, Benanti is known for her humor, especially in her frequent tweets. But Benanti’s personal brand veered from funny to ferocious when her husband encountered a seating mix up on a flight.

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She called out United Airlines, tweeting, “Hey United, the garbage can of the skies, if you book an aisle seat across the country you should get that seat. Not the MIDDLE,” to which United Airlines responded, “Hey, Laura. We know seat changes can be a drag. DM us your confirmation number if you’d like assistance.” After Benanti attacked the airline again (later deleting her tweet), United Airlines answered, “We know this is frustrating, however we do state in our Contract of Carriage that seat assignments are never guaranteed.”

Benanti’s personal brand shifted drastically when everything did not go as planned revealing a brand-inconsistent demeanor.  To her, United Airlines was the villain. In the public’s eyes, Benanti became the villain. The sudden change in her personal brand away from humor made her appear unapproachable.

Clearly, finding your personal brand twist is important. The tone you set for yourself and your company shows the public who you are, what you stand for, and how you stand out. When things go wrong, stay consistent with your brand’s tone and handle the situation in keeping with your brand.

About the author:

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Justin Cohen is a rising senior at Dobbs Ferry High School. An International Baccalaureate Diploma Candidate, Justin hopes to pursue a career in advertising. He is happy to be a part of the BrandTwist team!  You can reach Justin on Twitter at @justcohen18 and via email at justcohen18@gmail.com.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Stop Spending Until You Twist – Quick Twist Video #8

 

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Don’t waste one more dime on marketing until you define your TWIST. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how a well-developed brand can save you thousands of dollars.

More Quick Twist Video tips here.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“This bold book encourages entrepreneurs and brand owners across all types of businesses to think outside the limits of their category and take risks, and gives them the tools to make them stand out from their competitors.” - Laura Winston, attorney, Kim Winston LLP

 

The One Simple Thing You Can Do To Get 10x More Opportunities On LinkedIn

Did you know that when people Google your name, LinkedIn is one of the highest ranked sites? Do you want to know you how you can get more for your business out of one of the largest job searching and business networking, marketing and branding sites in the world? In this series on Linkedin, guest blogger, Leslie Hughes, Principal of PUNCH!media, Professor of Social Media and corporate trainer, shares her insider tips. Read more about Leslie and her SPECIAL OFFER for Friends of BrandTwist, below.  If you would like to be a guest blogger, please contact Jamie@brandtwist.com

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When was the last time you updated your status on LinkedIn?

Did you know that LinkedIn now has over 300 million members in over 200 countries? It’s THE business network for professionals.

Updating your status at least ONE time per week will give you 10x more opportunities because you’re staying top-of-mind and positioning yourself as an expert.

You may think “It’s all been said before” or “I don’t want to bug my connections”.

But, when you share quality, relevant, timely information, your connections will love you for it.

Here are 3 kinds of status updates that you can share:

  1. Write a short & sweet tip that can help your audience do something. If you can direct them to your blog for more information – even better!
  2. Share the latest article that you’ve read that you just know your target audience will love. Add your own comment to share which point(s) you liked the most.
  3. Announce that you will be at a particular conference and ask your connections “See you there?”

Remember to keep it professional. Don’t include a Sudoku challenge or announce that you’ve had a muffin for breakfast.

Take Action Now: Do you have any other suggestions for great LinkedIn status updates? Please share!

This guest post about Linkedin from Leslie Hughes of PUNCH!media is part of our Social Media blog series. 

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Leslie Hughes is the Principal of PUNCH!media, Professor of Social Media and corporate trainer.

With over 15 years in both traditional and digital marketing and sales, Leslie has helped clients such as The Children’s Wish Foundation of Canada, Prozac (Eli Lilly), The Canadian Institute of Business Valuators as well as Guardian Life Insurance Company of America to showcase their brand properly, connect with quality leads and convert business.

From strategic Social Media development to crafting the perfect LinkedIn Summary for executives, Leslie and PUNCH!media helps you to build buzz for your business.

Would you like to know more about how build a stronger Linkedin profile to make a fantastic first impression and grow your business or career? Check out PUNCH!media’s Linkedin Training program, designed for the busy professional and gets right to the nitty-gritty of the essentials.  Leslie has generously made a special discount offer available for Brand School members and BrandTwist friends. To receive more about this special offer, click HERE today, and don’t forget to use the coupon code BrandSchool to receive your savings!

More posts from the Linkedin series HERE.

Leslie is a proud graduate of the inaugural first class of Brand School by BrandTwist and can be reached at leslie@punchmedia.ca.

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The #1 Reason You Should NOT Connect With EVERYONE On LinkedIn.

Did you know that when people Google your name, LinkedIn is one of the highest ranked sites? Do you want to know you how you can get more for your business out of one of the largest job searching and business networking, marketing and branding sites in the world? In this series on Linkedin, guest blogger, Leslie Hughes, Principal of PUNCH!media, Professor of Social Media and corporate trainer, shares her insider tips. Read more about Leslie and her SPECIAL OFFER for Friends of BrandTwist, below.  If you would like to be a guest blogger, please contact Jamie@brandtwist.com

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I’m a firm believer that quality always trumps quantity.

You don’t exchange business cards without a conversation, so why would you accept someone to be a part of your online Rolodex if you haven’t chatted with them first?

When you refer business, you typically you know, like and trust them. You tell your friends and family that a particular company did a great job and you were satisfied with the results.  Have you ever referred a company you didn’t know or trust?

It only takes a few moments to connect with your connections and deepen your relationships.  Here are two steps to ensuring success:

Step 1: Personalize Your Invitation To Connect

When you are making a new connection, ALWAYS be sure to send a personalized note to remind them how you met or let them know why you wish to connect with them.

You may notice on their profile that you went to the same school or perhaps you know someone in common.  This can help turn a cold call

into a warm introduction. Remember, we are more likely to buy from people we know.

Step 2: Respond To Your Invitation Requests

When someone simply sends you the standard “I’d like to add you to my professional network” request, I will often reply with:

Thanks for your invitation to connect. Can you please refresh my memory as to how we know each other?”

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Or

Thanks for your invitation to connect. I don’t think we’ve met yet. I would love to know more about you and your business. I’d love to get together for a coffee. Would next Tuesday at 10:00 a.m. work for you?”

This way, you can get to know your connection better or if they don’t respond, you’re not adding a stranger who likely won’t refer business to you anyway.

The easiest way to reply without accepting is by using the app on your smartphone or tablet (see image) or learn how to respond in 4 steps via desktop visit: How to Respond to Linkedin Invitations. 

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Take action now: Did you find this tip useful? If so, be sure to share with your colleagues and friends.

This guest post about Linkedin from Leslie Hughes of PUNCH!media is part of our Social Media blog series. 

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Leslie Hughes is the Principal of PUNCH!media, Professor of Social Media and corporate trainer.

With over 15 years in both traditional and digital marketing and sales, Leslie has helped clients such as The Children’s Wish Foundation of Canada, Prozac (Eli Lilly), The Canadian Institute of Business Valuators as well as Guardian Life Insurance Company of America to showcase their brand properly, connect with quality leads and convert business.

From strategic Social Media development to crafting the perfect LinkedIn Summary for executives, Leslie and PUNCH!media helps you to build buzz for your business.

Would you like to know more about how build a stronger Linkedin profile to make a fantastic first impression and grow your business or career? Check out PUNCH!media’s Linkedin Training program, designed for the busy professional and gets right to the nitty-gritty of the essentials.  Leslie has generously made a special discount offer available for Brand School members and BrandTwist friends. To receive more about this special offer, click HERE today, and don’t forget to use the coupon code BrandSchool to receive your savings!

More posts from the Linkedin series HERE.

Leslie is a proud graduate of the inaugural first class of Brand School by BrandTwist and can be reached at leslie@punchmedia.ca.

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Essential Branding Lessons with Jennifer Love & Julie Cottineau

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Your branding questions answered!

I recently was interviewed by Jennifer Love, Founder of JenniferLove.com and Co-founder & CEO of NibMor, the yummy and successful organic chocolate brand, for her weekly video series on business building. If you are serious about your brand this is a session you won’t want to miss. You can watch the video chockfull of tips HERE. Read below to learn how knowing your brand well can help sky rocket your business.

As a followup to the video Jennifer and I answered branding questions in a Twitter chat, using the hashtag #Branding101. It was great fun connecting with Jennifer and the Twitterverse.  If you haven’t already connected with us on Twitter, please stop by for a little brand talk at @JCottin. You can connect with Jennifer Love at @JLoveBiz.

Here are some excerpts from our chat , we covered everything from the right time to start thinking about your brand to how to take a page from Richard Branson and rock your personal brand…and most importantly how great brands WALK THE TALK.

@JLoveBiz – Welcome! To get started today >> @JCottin Many have asked: How & where do I start developing the right #brand for my #business?

@JCottin - Start TODAY. If you are re-building your #brand or #business, start defining your brand promise right now.

@JLoveBiz – @JCottin YES!!! Great tip. Start today, start where you are. Also, know who your consumer is and get intimate with them.

@JCottin – Your #brand’s promise will be a decision-making filter, to help attract the right investors, employees & #customers.

@JLoveBiz – Entrepreneurs want to know: What mistakes are made when starting a #business & developing a #brand?

@bevisible – RT @JCottin #1 mistake #entrepreneurs make is not enough time & energy really defining their #brand.

@JCottin – If you spend enough time upfront building & understanding your #brand well it will help the rest run smoother.

@JCottin – Small businesses should add more personal story into their  #brands. That’s why people choose small. They want authenticity.

@JLoveBiz – “Rather than saying you’re a different kind of company. Prove it through every single touch point.” – @JCottin

@JCottin – Definitely @JLoveBiz brands are relationships and you need to know what your consumer needs, what keeps them up at night?

@JCottin – Your loyal consumers are your best brand ambassadors. Nurture those relationships above all else!

@JCottiin – It’s not enough to tell consumers what your product does, bring your #brand promise to life via actions and experiences.

@JLoveBiz – I’m often asked: What can building a #brand do for my #business?

@JCottin – A strong #brand gets people to ask for you by name, minimizes other choices, and attracts the best employees.

@JCottin – A strong #brand helps people get what you offer right away. Helps them see your difference and why they should buy.

@JLoveBiz – @JCottin great point. Standing out from competition is so important & a way to do that is by delivering a great experience.

@JCottin – A strong #brand allows you to charge premium price for your and keeps you from having to get trial by discounting.

@JLoveBiz – A frequent question @JCottin is: How does a personal #brand differ from a #business brand; do I need both?

@JCottin – A personal #brand’s how you tell your own story, what makes you unique and it supports your #business brand.

@JCottin – The more memorable your personal #brand is, the more memorable your #business may become, too. Definitely need both.

@JCottin – #RichardBranson’s personal brand of having fun and challenging the status quo supports the #Virgin promise to shake things up.

@JCottin – #Personal brand matters:  you will have many #jobs over time  but you will always be you. Need to cultivate it.

@JCottin – A strong personal #brand adds credibility to a #business & helps in repairing glitches.We all mess up, even @richardbranson.

JCottin – Be careful. Your #personal brand is not you – warts and all. It need to be authentic but also managed.

@JCottin – Yes! @JLoveBiz the experience you deliver IS your brand.

@bevisible – Like this: The experience you deliver IS your brand. Think we try to reinvent when our strength is what we’ve been doing.

@JCottin – Your #brand is your #business. It’s an entrepreneur’s secret weapon!

@JCottin – Brand = more than logo, website or colors – it’s a reliable promise you deliver that customers can count on.

@JCottin – #Branding for small biz is the same for big biz, but smaller biz need to be smarter with resources. Use their brand everywhere.

@JCottin – Great #brands big or small solve problems. They are useful and help people get more done and feel better doing it.

@JCottin – Great #brands are stories well told. We want to read them over and over and they become best sellers.

@JCottin – Great #brands WALK the TALK!

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The 3 Key Areas To Brand Yourself Properly On LinkedIn

Did you know that when people Google your name, LinkedIn is one of the highest ranked sites? Do you want to know you how you can get more for your business out of one of the largest job searching and business networking, marketing and branding sites in the world? In this series about Linkedin, guest blogger, Leslie Hughes, Principal of PUNCH!media, Professor of Social Media and corporate trainer, shares her insider tips. Read more about Leslie and her SPECIAL OFFER for Friends of BrandTwist, below.  If you would like to be a guest blogger, please contact Jamie@brandtwist.com

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What do Beyonce, Richard Branson, and Mark Zuckerberg all have in common?

They are all personal brands that stand out beyond their original company brand.

Did you know that when people Google your name, LinkedIn is one of the highest ranked sites?

As taught in Brand School’s Master Class: effectively telling your “elevator story” in 1 floor instead of 20 is essential for making a lasting first impression.

You want people to see that you care about your presence and you’ve taken the time to craft a really professional presence.

The 3 areas that you must focus on are:

  1. Your headline
  2. Your professional photograph
  3. Your LinkedIn Summary

Tip: Use Brand School’s exercise on crafting your pillars helps you to define what makes you unique.

Step 1: Your Headline

Your headline and photo create the one-two punch for a knockout first impression.

By default, LinkedIn updates your headline as your current position. Stand out from the crowd by laser-focusing on your 120-character headline to effectively explain your brand story.

Here are two examples:

Example 1:

Your name

Your title: Helping (insert your target audience) to achieve (insert specific results here)

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Example 2:

Your name

Your title: (Insert what yo do). *Your successful accomplishment)

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Step 2: Your Professional Polished Picture

Your bright and shining smile makes you approachable and may refresh someone’s memory if they’ve forgotten your name.

Ensure it’s a photo of you – alone. No pictures with pets, babies, wedding photos, or cartoon avatars.

Step 3: Craft A Creative Summary

Your LinkedIn Summary is the perfect place to share your accomplishments without sounding arrogant.

Here are some top tips:

  • Write your LinkedIn Summary in 1st person so you appear more approachable (ie. “I am” instead of “Leslie is”
  • Include relevant keywords in the copy and in the specialties section. This will help you rank higher when people search for someone in your field
  • Outline your key target audience. You want people to instantly recognize if you can help them
  • Focus on results and accomplishments. How have you helped people or achieved success?
  • Include a call-to-action: How do you want people to reach you?

Take action now: A 100% complete profile on LinkedIn will provide you with 40x more opportunities, and these three key areas will help you to stand out and become more noticed.

Once you leverage LinkedIn to position yourself properly as an expert in your industry, your profile views will begin to skyrocket and you’ll be sure to receive inbound leads.

This guest post about Linkedin from Leslie Hughes of PUNCH!media is part of our Social Media blog series. Leslie2014highresHeadShot

Leslie Hughes is the Principal of PUNCH!media, Professor of Social Media and corporate trainer.

With over 15 years in both traditional and digital marketing and sales, Leslie has helped clients such as The Children’s Wish Foundation of Canada, Prozac (Eli Lilly), The Canadian Institute of Business Valuators as well as Guardian Life Insurance Company of America to showcase their brand properly, connect with quality leads and convert business.

From strategic Social Media development to crafting the perfect LinkedIn Summary for executives, Leslie and PUNCH!media helps you to build buzz for your business.

Would you like to know more about how build a stronger Linkedin profile to make a fantastic first impression and grow your business or career? Check out PUNCH!media’s Linkedin Training program, designed for the busy professional and gets right to the nitty-gritty of the essentials.  Leslie has generously made a special discount offer available for Brand School members and BrandTwist friends. To receive more about this special offer, click HERE today, and don’t forget to use the coupon code BrandSchool to receive your savings!

More posts from the Linkedin series HERE.

Leslie is a proud graduate of the inaugural first class of Brand School by BrandTwist and can be reached at leslie@punchmedia.ca.

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Why Every Author, Speaker and Expert Needs a Brand Bumper

How do you distinguish your brand and its products and services in a competitive market? One way is to develop a “video brand bumper” that accompanies your every presentation, video, or workshop. Here in this guest post, Dr. Marina Kostina, co-founder of Bookphoria, shares with you more about what a video brand bumper is, why every author, speaker and expert needs one, and a 3-step process to develop an effective bumper for your brand. If you would like to be a guest blogger for BrandTwist contact Jamie@BrandTwist.com for more information.

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While attending a live workshop with branding expert Julie Cottineau, I heard Julie mention a quote from Jay –Z, an American rapper and entrepreneur, who has captured the whole idea of entrepreneural marketing in one sentence: “I’M NOT A BUSINESSMAN – I’M A BUSINESS, MAN!”

Julie also conveyed these additional, evergreen marketing and branding concepts:

  • People connect with people, not with companies.
  • Find out what makes you and your product or services stand out from the crowd.
  • What are your unique features that can be translated into your business to create a personal signature for your products and services?
  • You ARE your business, and every point of interaction with your client needs to breathe YOU.

But in this ever-expanding and competitive marketplace, how do you distinguish yourself, your brand and your products and services?

One way to create a personal digital signature is to develop a “video brand bumper” that accompanies your every presentation, video, or workshop. My business partner and I have been using brand bumpers for our own products for some time and were so enthusiastic about their impact that we developed our own unique bumper production company, Bookphoria. Here in this guest post, we share with you more about what a video brand bumper is, why every author, speaker and expert needs one, and a 3-step process to develop an effective bumper for your brand!
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WHAT IS A VIDEO BUMPER?
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A video bumper is a brief video announcement of your brand. It is usually only between 2 to 15 seconds long. It can contain a voice-over, an image, or a dynamic logo with background music illustrating your brand. You can put this branded piece of video at the top of your presentation as an introduction and you can also include it at the tail of your video marketing as well, to give you a professional edge.
Bumpers have a recurring signature or theme music segment and can vary in style from simple text to short films. The most well-known video bumpers are of those from the movie studios such as Dreamworks, Miramax or Columbia, as seen in this preview.

Now, as an author, speaker or expert you need to consider developing a video bumper for yourself too.
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WHY DO YOU NEED A VIDEO BRAND BUMPER?
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  • Bumpers are a great way to build brand awareness and attract audience to your book or your product. They allow your audience to recognize you even BEFORE your presentation or show begins! In short, they tell a stronger personal brand story.
  • Bumpers help you stand out from competition and give your more authority and prestige. The use of bumpers for personal branding is still something different and therefore super fun, just like e-mail was in its early days.
  • With bumpers you can have more impact as they capture the essence of your book/ content or brand and create a filter through which your audience views your materials.

THE HOW’S:

Here is a 3-step process that will help you to develop an effective video brand bumper:

1.       Tell your core message.

What makes you stand out from the crowd? You must be very clear and clever to find laser-focused concepts that can be turned into a visual summary of the core principle of your book, content or brand in a quick, 15-20 second bumper.

For example, in our own Bookphoria bumper we illustrate how a book comes alive through images of vines growing from the book, the logo color changes and the dramatic music. We want our audience to see that they become not only writers of their content and their books but also producers, actors and high tech designers.

In the bumper for her own company, Brain Alchemist, Anastasia Pryanikova demonstrates the power of brain and technology. Her core message is to rewire your brain to speak your mind and be heard… you literally see and feel how the brain is rewired in this beautiful bumper.

2. Use every detail to support your core message.

We live in the time when quick-paced technology-based markets need what BrandTwist founder and CEO Julie Cottineau calls ‘Word of Eye’ – where people share not only words, but pictures, images and photos. These digital bites are created, sent and shared through social networks with incredible speed. This is the new currency of news and information. Nowadays, not only must you have a visual representation of your brand but you also need to select all the images you share very carefully to truly stand out from the crowd. Everything in your bumper: color, music, even the animation and type, must support the image and feeling you want to project.

Let’s look at the bumper that I created for my company, Wired@Heart. My main goal is to help small business owners build connections and engagement online. Therefore, my choice of colors are warm and the sparkles and animation – as well as the music – in this video all create a deeper sense of warmth, connection and interaction.

3.       Create a movie-like quality.

Your digital bumper is the FIRST thing the audience will notice about you. Your bumper MUST be of high quality. A professionally done bumper will increase your prestige, the value of your products and thus help build your clients’ trust in you and your services. Unfortunately, the cost of creating a professionally produced bumper is usually very high; it entails finding a personal branding consultant who can advise you on what type of message to portray in your bumper, a designer who can develop all images, and animator and/or a developer. Paying for these services could be very costly.

An alternative is to try to develop a bumper yourself by using pre-made samples that usually run for $300-400 each. The beauty is that you don’t need to know anything about development or animation. You just plug in your title into a template and voila! However, they do not allow for true customization, and you will probably end up with an unoriginal bumper shared by many other authors and experts.

Introducing the good news…

Our company, Bookphoria. Because we frequently used video bumpers for our own products, we became frustrated with the limited resources available to us to easily and cost-efficiently produce our bumpers, so we created our own production company. Since Bookphoria is a full service company that is dedicated SPECIFICALLY to authors and experts who want to market their content, we cut your costs of having to hire a brand consultant, a designer and a developer – we handle and create everything for you. We meet for a brief FREE one-on-one consultation to determine your needs, your core message and your unique angle. We then develop all elements for your bumper and design it to truly be yours. In fact, we make as many samples of the bumper as you need until you find THE PERFECT ONE, along with a 100% guarantee on all products we develop.

Whatever method you choose to produce your video brand bumper, remember that your video needs to represent YOU as well as your business, products and services and also needs to quickly communicate your core brand message to stand out, connect and be remembered. Video is now more accessible than ever. Make it work for your brand and business.

EVEN BETTER NEWS FOR FRIENDS OF BRANDTWIST:

Marina and Anastasia of Bookphoria want to help you make your books and expert content come alive and change lives!  For a limited time, they are making available to friends of BrandTwist a special offer: You can still enjoy their New Year’s promotion and get your video brand bumper for only $200 until February 15, 2014. This includes a free 1-on-1 consultation, design, music, animation, development, and free samples until you are satisfied with the end result!  They cannot wait to put their creative hats on and develop a killer bumper for your book and your brand.

As you can imagine, they have a high volume of orders for this amazing product. To secure your spot, please sign up for your Free 1-1 consultation today. Put “book bumper” into the topic of the form – Sign up HERE.

 About the authors:

MarinaDr. Marina Kostina is a founder of Wired@Heart, a distance learning consulting company, an Amazon Bestselling author, winner of STARTALK, the Oppenheimer Family Foundation grant, and a nominee for the Golden Apple Award. She has presented her research at various national and international conferences that provided insights to thousands professionals on how to build online connection, presence, engagement and enjoyment.
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anastasiaAnastasia Pryanikova, M.A., J.D. is the founder of E-Studio, LLC, a coaching, training and consulting company that translates neuroscience and media psychology insights into tools and solutions in the areas of communication, conflict management, public speaking, presenting, and transmedia storytelling. She is a speaker and a Certified World Class Speaking Coach, trained by Craig Valentine, World Champion of Public Speaking for Toastmasters International.

 

Both Marina and Anastasia are co-founders of Bookphoria - an innovative online and mobile learning platform that enables authors, speakers and experts to turn their books and content into dynamic, interactive online courses and multimedia products and grow their information business and communities of practice. Discover more about Bookphoria and connect with Marina and Anastasia through the Bookphoria Facebook page, on Twitter at @bookphoria or via email: info@bookphoria.com.