Heels with an Adaptable TWIST

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Transitioning from daytime casual to nighttime dress often means carting around a second pair of shoes or leaving and extra pair at the office or in the car… it’s cumbersome and inconvenient. What we need is a footwear TWIST that liberates our choices… and that’s exactly what French shoe designer Tanya Heath has done. They’ve TWISTED to create one shoe with interchangeable heel options, giving the wearer control and the freedom of choice.

They provide one pair of shoes, with multiple, snap-on, heel height options. The shoes and heels are sold separately-and the extra heels fit handily into a handbag. A huge plus for end of the night moments, when you are tired and want to slip into a more comfortable heel.

Tanya Heath literally walked a mile in their target market’s shoes. They weren’t afraid to TWIST outside the (shoe) box and de-construct the traditional product experience to come up with a more user-friendly option.

Sometimes the parts are greater than the whole. Is there something you could de-construct to come up with an innovative solution that makes life easier for your market?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Home Grown Cocktails with a TWIST

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Enjoying a cocktail is nothing new. Neither is having an herb garden. But TWIST them together and you get Grow Cocktails, an innovative addition to a do-it-yourselfer’s happy hour.

Grow Cocktails offers a complete herb garden growing kit – that comes in an egg carton. The clever (and eco-friendly) packaging makes this product really stand out.

The sassy messages, “Grow happiness in small spaces” and “Relax. Enjoy. Be Happy” reinforce their brand promise of delivering an easy-going and fun experience from sowing the seeds to sipping the cocktails. They also have Grow Pizza, Grow Salsa and Foodie Garden in a box if you want a snack to go-with.

What two experiences can you TWIST together to surprise and delight your customer?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Elder Care with a TWIST

GRANNYPODFamilies with elderly relatives who need constant caregiving have few options when it comes to long-term housing. Assisted living and nursing homes can be expensive and many older adults want to maintain some independence and stay close to their families. Enter N2Care’s innovative TWIST to address a growing need, the MEDCottage, a.k.a: “The Granny Pod”.

The MedCottage TWISTS an RV mobile home with a hospital room.
“Our products offer families the ability to directly participate in the recovery, rehabilitation and extended care of the people they love.”
These are mobile, modular dwellings that can be temporarily placed on a caregiver’s property. There are three designs to select from. One is designed to fit into an
existing garage. Another is designed on an RV platform and the third comes as a kit you or a contractor assembles. Each is handicapped accessible, comes equipped with safety rails, first aid kit, defbrillator machine, lighted floorboards, floor sensors, a computer virtual companion, and video cameras that alert the family if something goes wrong.

AARP says 25 million Americans need to take care of their elderly parents. N2Care recognized the growing need of this target population and created a win/win concept that allows great care and more independence for older Americans.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

New Twists on Playing With Your Pets

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There are many times when we have to leave our beloved pets home alone, bored and often anxious. We love our pets and want to take good care of them but day care boarding, pet walkers and sitters require advanced vetting, scheduling and are costly. What loving pet owners need is a TWIST that’s convenient and affordable to help monitor, interact with and entertain their pets while away from home. Welcome Petcube and PlayDate, two new pet care innovations that twist high-tech and mobile know-how into fun pet sitting solutions.

Petcube gives you the ability to monitor and interact with your pet from your mobile device using streaming video, a two-way audio stream and speaker, motion and sound detection, and a laser for added game-time fun. It also serves as a room monitor, providing an extra dose of home security. Even if you don’t own a pet, but are a pet lover – you can join the Petcube community. When you download the app you can interact and play with other’s pets or shelter pets.

With PlayDate you can actually play fetch with your pet by operating a rolling smart ball that you control from your mobile device. You can watch, record video and capture pictures of your pet interacting with the ball. There’s a microphone and speaker so you can hear one another, and a squeaker for added fun. Everything your dog or cat needs to be entertained and for you to feel reassured.

Pletcube’s and PlayDate’s developers took an old problem and looked at it from a new angle – They TWISTED high tech with warm and fuzzy to create solutions that every pet owner can use. How could you twist with a bit of readily available technology to solve a problem your customer’s facing?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Jewelry with an Alarming TWIST

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Yasmine Mustafa followed her dream to take a solo, six-month trek across South America. Throughout her journey she heard story after story from women about their being attacked, feeling vulnerable, inhibited and afraid. When an attack took place in her own apartment building, her vision to empower women to “Live your life boldly and without fear” was born.

Take Tiffany & Co., TWIST it with ADT Security Systems and you get Athena, a wearable piece of tech jewelry designed to prevent assault by ROAR for Good.

Athena is a simple device that looks like a jewelry accessory. It’s about the size of a half-dollar, wearable as a necklace or clipped onto clothing or a handbag. It’s mission: to protect women with the touch of a button. When you press the button a loud alarm is sounded and text messages are sent to friends & family with your current GPS location. There is also a SilentROAR™ feature which sends text alerts without activating the alarm.

Dedicated to ending assault, ROAR For Good takes their mission a step further. For each device sold, a portion of proceeds is invested in educational programs that have been shown to increase empathy and reduce violence, and ten percent of proceeds from their crowdfunding campaign goes towards raising awareness about the warning signs of abuse and helping end relationship violence.

ROAR For Good’s CEO & Co-Founder Mustafa saw a need, and TWISTED to create a brand and a product line that delivers what women are truly seeking, empowerment and safety.

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Finding the right TWIST can help your brand take charge. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program.

The Virgin Twist – Quick Twist Video #4

 

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How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a disco with wings. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, highlights the importance of lateral thinking.

More Quick Twist Video tips here.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“Julie’s rich experience as the vice president of brand for Virgin has been brought to life in TWIST – a wakeup call and a road map for building brands that break through and get noticed.” - Raul Leal, CEO Virgin Hotels

A Wine Tasting With a Matchmaking Twist

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“Wine… offers a greater range for enjoyment and appreciation than, possibly, any other purely sensory thing.” writes Ernest Hemingway;  but not all wines are created equal…

How do you know what type of wine you prefer, which winery will satisfy your particular taste, what new wine variety you might enjoy? With the multitudes of wines available from around the world and new labels popping up overnight, it’s impossible to taste every one. Liquor stores offer tastings, but they’re infrequent with a limited selection. There are wine-of-the-month clubs, but you either must know what you want to order ahead of time or be at the mercy of the club’s curation – which may not map to your taste preferences.

What if you took a Wine-Of-The-Month Club and TWISTED it with a match-making dating site like eHarmony? You’d get Tasting Room, the matchmaking answer to a wine lover’s or wine newbie’s dreams.

After signing up you receive a 6 mini-bottle tasting kit. You fill out and return a questionnaire rating the samples. This is the start of developing your unique Wine Profile. Your individual preferences guide the customized wine selections in the first case they deliver to you. With each case, you provide more feedback on your taste preferences and their corresponding wine selections become more honed.

Tasting Room saw a missing piece in the wine marketplace and innovated to offer consumers a fun and personalized way to approach and enjoy their product.

Take a look at the missing pieces that customers face in your market. Could your product or service offer the TWIST of a “sampler kit”? Don’t be afraid to ask your customers directly for their feedback or preferences. There are online free services like Survey Monkey that make surveys a snap. Involving your customers lets them know they are important to you and in turn, they’ll become loyal fans.

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Finding the right TWIST can help your brand reach more customers. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program.

 

A Twist to Wash the Gray Away

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At-home, DIY hair coloring products can save you money but can be inconvenient. Gray roots appear like a skunk’s stripe and you have to find the time to head to the store, hope they have the right color on hand, head home, apply, wait, wash and dry. Eventually the color no longer works properly and you have to go through another trial and error process to find a new formula that will do the trick.

Salon treatments are expensive and getting an appointment when you want one isn’t always possible – and, let’s face it – guys may not be comfortable having their hair colored out in the open in a salon.

eSalon understands these downsides to the current coloring options and TWISTED to come up with a fresh solution.

They took the quality treatment you’d get from a salon – think Frederic Fekkai Salons - and twisted it with BirchBox’s customized home-delivery service concept to create an affordable, DIY hair color product delivered right to your door.

They custom-tailor the coloring formula specifically to each individual client… they even put the customer’s name on the bottle.

eSalon looked at an old problem from a fresh perspective and came up with an award winning, simple solution.  (InStyle Magazine named it “Best of the Web” and Total Beauty voted it “Best Hair Color” for 2013 and 2014. *)

How can you learn from this TWIST and make it easier for customers to experience your product? Offer home delivery, same day pickup or an app to place an order. Adding a personal touch, like a sincere thank you note, can let them know you value the unique connection you share with them.

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Finding the right TWIST can help your brand standout. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program.

Brand School is our highly effective, online branding program that will help you grow a stronger personal or business brand. Get more information about the next session and apply for your Brand Health Check HERE.

 

 

TWIST: How Fresh Perspectives Build Breakthrough Brands

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Julie Cottineau, available at The TwistBook.com

 

 

This year my birthday was a big milestone – and it was made even bigger with the launch of my first book! I’ve FINALLY realized my childhood dream of writing a book! I felt blessed to receive so many birthday well wishes and support from friends, family, Brand School students and faculty, all of whom helped me get this far. It’s my story but it’s your story too. Thanks to so many of you who gave your consent to be featured. I am inspired by your passion, the community you have created with each other, and I feel grateful to have been able to play a part in – and TWIST with – your transformational brand journeys.

Julie

 

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“Brand School allowed me to get to the essence of my brand. I was able to hone and tighten up my brand. Thank you, it’s a great program.” - Jonathan Flaks, President, Jonathan Flaks Coaching Associates

Health Monitor with a Twist

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Think medical devices need to be staid and serious? Think again. MOCAheart, a personal health tracker, takes the heart health awareness credo of the American Heart Association and TWISTS it with the user-friendly design of Apple. Its cutting edge, elegant design makes health monitoring a breeze.

MOCHAHeart is created by MOCACARE, with a goal of making health tracking as effortless as possible. Like Apple, the hardware and software are designed and engineered side-by-side to deliver a functional and streamlined user experience.

Winner of the IF Design Award 2015, MOCACARE TWISTED human-centered design principles and the latest heart health technology to fill a need for a simpler and more intuitive way to take better care of our health. And their social function lets you check in on the health of those you love.  Even their website is clean, fresh, and super-easy to use.

What brands inspire you? Take some of that inspiration and consider how you might bring those principles to your user experience. Examine how you could simplify your website, purchasing process, or packaging. A simple design change can make a big difference to your customer.

Brand School gives you the tools to innovate and deliver more of what your ideal customers really crave. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE. 

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“I am a proud graduate of Brand School! I thought I knew about branding before but this course took it to another level. I loved it!” - McKenna Ripley, Graphic Designer