Smarter Spending and the Joy of Less

I’m a marketer so of course I want people to buy things.

Like (Virgin) mobile phones and domestic and trans-Atlantic flights for example.

But as we approach another “Black Friday” holiday shopping season kickoff…

Part of me can’t help but think – do we really need all this stuff that’s being advertised?

You may recall a very unfortunate incident when a Wal-Mart employee was actually trampled to death at Wal-Mart during this day.

What could have been so crucial to buy that worked people into such a mob frenzy?

For the last year I’ve been taking a new approach to spending and loving it.

I call it the Joy of Less. I wrote about it last summer.

It started with the onset of the Recession. Like many people, with uncertainty looming, I felt a need to save more and to be more careful with my spending.

But what started as an act of deprivation soon turned in to a source of joy.
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