Taking inspiration from successful businesses and twisting it with your brand to create innovative ways of reaching your ideal customer is the core of the BrandTwist philosophy. That, in particular, is what inspires the Brands That Twist Blog Series. That’s also what delighted us when we came across this Mani-Pedi TWIST:
Who would ever imagine how Starbucks Coffee could inspire a mani-pedi business? The folks behind MiniLuxe.
Taking inspiration from a completely out-of-category business, they intentionally set out to do what Starbucks did for the coffee industry. They wanted to develop a business that addresses customer’s needs, has a loyal following and is located right in their own communities. So, they incorporated the Starbucks formula: savvy design, cutting edge systems, a solid company culture, great employee care, excellent customer care, and not being afraid to have an abundant presence.
They decided on the mani-pedi business after noticing how many there are and how popular they are (not unlike Starbucks and coffee houses). Just because there are a lot of others like you out there, doesn’t mean the uniqueness of what you offer can’t shine through.
It’s all about the customer and delivering a great customer experience; as their tagline relays: More than beauty care, Self Care; Be You. They’re all about helping you be the “you” you want to be.
At Brand School we do fun and innovative exercise where we imagine what our business would be like if we twisted it with something completely different and out-of-category. The results produce startling innovative solutions. See how Brand School can help you innovate to get your business noticed HERE.
“I highly recommend this program to anybody, to both those who have been in business for a long time, and those just starting out because it will put your business on a different level.” - Dr. Marina Kostina, Distance Learning Specialist, CEO of wired@heart