Engage Your Target With a Gaming Twist

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Game-playing is here to stay, ask any millennial. Games are engaging and can help get your brand message across while entertaining your target.  Gabe Zichermann, author The Gamification Revolution writes in his blog about his experience at a doctor’s visit where he was asked to take a lung capacity breath test. This test, which requires some effort and used to be rather boring, is now conducted using a video game interface that energizes an otherwise tedious experience. It’s as if the American Lung Association was TWISTING with XBox.

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Games make your service or product accessible, inviting and friendly – and they don’t need to be complicated or technically intricate. There are app-building courses and programs like MIT App Inventor that can help you create a simple game.

How can your small business or non-profit use gamification to energize your brand and engage your customers?

Brand School Master Class inspires your creative thinking to implement TWISTS like these that can make it easier for customers to enjoy experiencing your business or product and spread the word about your brand. Enrolling now – see if your brand qualifies HERE.

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“I got so much out of Brand School. My business has grown leaps and bounds, and I feel like I have much more solid branding and language around what I do. So, thank you!!” - Nathalie Lussier, natalielessier.com

Engage in the Conversation

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.

en·gage 
v.
 en·gageden·gag·ingen·gag·es
1. To involve oneself or become occupied; participate: engage in conversation.

It’s not enough to talk to a few loyal fans and followers on social media. You must really engage: it’s the only way to get ahead. Read on for another tip that will help you engage better.

TIP #11: ENGAGE IN THE CONVERSATION

Stop observing and start participating. Curious about Pinterest? Create a page and start pinning. Set up a Twitter account, follow those you can learn from, comment on and Retweet other users’ content. Start small; the important thing is that you get in on the conversation. You don’t have to start your own blog, but you should comment on blogs that you read and find relevant. This simple act can help drive traffic back to your site – and may even lead to valuable and enriching professional relationships.

What simple tips have you used to grow your business? Let me know in the comment section or on Facebook.

Check out tip #12 in the series, Innovate New Brand Ideas by Adding a Fresh Twist.

ENGAGE BETTER WITH A STRONGER BRAND THROUGH BRAND SCHOOL

Brand building is one of the single most important things you can do to grow your business but it takes expertise, energy and investment. Julie Cottineau, the Applegate Network’s Small Business Branding Expert and the former VP of Brand for Richard Branson’s Virgin is here to show you how.

Brand School is the premier program for business owners and entrepreneurs who what to grow their business. Brand School takes best practices of beloved brands such as Virgin, Apple, and Zappos and teaches you how to apply their success to your business to build a stronger brand to drive business results. Brand School gives you engaging videos, interactive exercises and exclusive access to a private community of other entrepreneurs. Learn more about Brand School HERE.

“Julie was so generous and gave us so much depth.  I learned my core message and how to package and brand it so I could stand out from the crowd.” – Dr. Marina Kostina, Distance Learning Specialist, CEO of  wired@heart