I was honored to be among the presenters at the inaugural Unisource Strategic Branding Conference along side Dr. Chekitan S. Dev, Cornell University School of Hotel Administration; Chris Crenshaw, Vice President, STR and Tony Pollard, President, Hotel Association of Canada. The focus of this event was to discuss current issues, best practices, and innovative new ways to maintain, protect, and grow an organization’s brand in the Hotel, Lodging and Hospitality industry.
Here are two articles that summarize the event, and provide insightful takeaways that you can begin using right away to grow your business and brand, no matter what field you are in.
Unisource Unplugged Blog: Trophies, Vomit Bags, and Other Takeaways from our First Strategic Branding Conference
Jackie Sloat-Spencer’s article for HotelierMagazine.com: Unisource Conference Informed on Brand Awareness
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“Brand School was engaging and helpful to me in learning more about myself and my business. Results came amazingly quick. Now, my brand name speaks my message immediately and I’ve expanded my reach.” - Lynn Stull, Owner Arts2Thrive