We are always looking for the twist – that little something special that opens our minds to new ways solving old problems. This entrepreneurial twist is one of the most inspiring we’ve seen.
Insight + invention + inspiration = Veronika Scott and The Empowerment Plan.
Having experienced homelessness, college student Veronika wanted to create something that would help serve that community as part of a design class assignment. She created a coat that converts to a sleeping bag – a truly innovative concept.
During the prototype testing, a woman yelled at her, berating her for this “band aid” solution, when what homeless people really need are jobs. That’s when Veronika decided to start her own production company and employ the very population she really wanted to reach. At The Empowerment Plan, workers are taught the skills they need to empower their lives while creating products that help others.
Insight came from her personal experience; invention came from her college design class assignment; and inspiration came from listening to the perspective of her target. Well done, Veronika!
What can your small business do by combining insight + invention + inspiration?
In Brand School, students go beyond category boundaries, take lessons from successful brands and twist them with their own business to innovate and serve the consumer who really needs a new choice. See what Brand School can do for you.
“Brand School was helped us set structure to our process, define our target and recognize our customer’s motivations. We were able to create timely taglines and better-defined branding campaigns.” - Randi Curhan, Development Coordinator for Redwood High School Foundation, Non-profit