Love your phone, but don’t know where to put it when you’re dressed for a nice evening out? Women can stash their phones in stylish handbags, but what do men in suits do? Cell phones weight down pants pockets and look bulky. Enter The Pocket Dial, invented by The Tonight Show host Jimmy Fallon. Fallon TWISTED debonair fashion with a basic cell phone case to create a new solution to a common problem. The Pocket Dial is an iPhone case that has an interchangeable pocket square – so a gentleman can put his cell phone into his suit pocket and be stylish and unencumbered.
Fallon and his assistant literally hot glued a pocket square to an iPhone case creating the first prototype and marched into J.Crew CEO Mickey Drexler’s office to pitch the idea, and they loved it. Proceeds go to David Sheldrick Wildlife Trust so you not only look good, you feel good too.
Look at old problems from new angles and TWIST your way to new solutions. Consider a homemade prototype to make the idea more real and get others on board. What could you do with a glue gun and a bit of imagination?
Brand School gives you the tools to innovate and deliver more of what your ideal customers really crave. See you qualify for a one-on-one Brand Health Check Strategy Session HERE.
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