Advertising

Marketing Your Brand Throughout the Holidays, from Alice Jenkins, gives 4 ways your business can make the most of the holiday season (or any season!)...

In this new era of fluid collaboration and two way conversations enabled by social media  the lines between sponsors and content have become increasingly...

This post, Network More Effectively to Land the Job, is another in our series providing insight and action steps for those seeking a career...

Recently I had the pleasure of being interviewed by Brian F. Martin, host of  Brand Connections Brand Fast-Trackers. We talked about what makes a successful...

Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...

I love this ad. It catches my eye every time I see it. The headline is perfect. Short, to the point, assumes the viewer...

Great game! Ads...well not so much. There were definitely some good ones in there but overall I found the lot pretty uninspiring. I guess it...

Book trailers bring big business. These video spots don’t stand out for their star-power alone, but for their formal inventiveness and willingness to take risks...

I am wondering if this is a new trend. Part of a recession-reaction, devil may care “bigger is better” attitude. Today, I learned (quite by...

I don't remember a lot of ads from Sunday's Academy Awards Ceremony. But I do remember this ad for Poise with Whoopi Goldberg. But I'm...