Stand Out in a Bag Full of SWAG
Creative twists on how to make SWAG unique and our business get noticed. This entry, Stand Out in a Bag Full of SWAG, from...
Bounty Gets Hip (and Hop)
Check out this video from Procter and Gamble (!) for Bounty paper towels.
I applaud the effort to bring some excitement and coolness into the...
Quit Your Job and Make Your Old Company Your First New...
Recently I had the pleasure of being interviewed by Brian F. Martin, host of Brand Connections Brand Fast-Trackers.
We talked about what makes a successful...
Finding the Right Job Fit: Large vs. Small
Julie Cottineau gives her top tips from her 25+ years at great companies such as Grey, Interbrand and Virgin in this post, "Finding the Right...
Super Bowl Ad Round-up- My Top 5
Great game! Ads...well not so much. There were definitely some good ones in there but overall I found the lot pretty uninspiring.
I guess it...
Opera With A More Approachable TWIST
Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong!
The Metropolitan Opera continues its 10-year tradition...
‘Word of Eye’ Is Key to Success in Branding Today
Forbes columnist Allen Adamson recently came to BrandTwist founder Julie Cottineau for her input regarding the latest digital technology trends and their impact on...
Navigating the Brand Jungle
Is branding getting harder? Every generation of marketers probably thinks it’s got the biggest challenges (just ask the perpetually scowling Don Draper of Mad...
Brilliantly Simple, Effective Messaging
I love this ad. It catches my eye every time I see it. The headline is perfect. Short, to the point, assumes the viewer...
5 Super Bowl TWISTS to add to your Brand Playbook
Whether or not you're a fan of the game of football and a regular watcher, we can all learn something by being an ad spectator on the big day. With 30-second spots going for close to a record $7 million dollars this year, chances are that these brands have put a lot of time into developing messages with a unique TWIST - a fresh perspective that breaks through.