Bounty Gets Hip (and Hop)
Check out this video from Procter and Gamble (!) for Bounty paper towels.
I applaud the effort to bring some excitement and coolness into the...
It’s Getting Blurry Out There
In this new era of fluid collaboration and two way conversations enabled by social media the lines between sponsors and content have become increasingly...
Finding the Right Job Fit: Large vs. Small
Julie Cottineau gives her top tips from her 25+ years at great companies such as Grey, Interbrand and Virgin in this post, "Finding the Right...
Brilliantly Simple, Effective Messaging
I love this ad. It catches my eye every time I see it. The headline is perfect. Short, to the point, assumes the viewer...
Does Sex (Always) Sell?
I’m just back from a wonderful (dare I say “sensual”) vacation in the South of France.
The weather was warm, the nights were long and,...
Try to Get Fired
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #5: THINK OF ONE THING THAT...
Quit Your Job and Make Your Old Company Your First New...
Recently I had the pleasure of being interviewed by Brian F. Martin, host of Brand Connections Brand Fast-Trackers.
We talked about what makes a successful...
Marketing Your Brand Throughout the Holidays
Marketing Your Brand Throughout the Holidays, from Alice Jenkins, gives 4 ways your business can make the most of the holiday season (or any season!)...
Is Domino’s the “New Coke”?
Many of you probably remember the Domino's fiasco of last April when two employees made a rogue video pretending to put disgusting things in the...
Lessons That I Learned From Virgin
To see more of our articles for Women Business Owners Today (WBOT) click HERE.
So excited to be on the cover of Women Business Owners Today e-zine! This...