Stand Out in a Bag Full of SWAG

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Creative twists on how to make SWAG unique and our business get noticed. This entry, Stand Out in a Bag Full of SWAG, from...

Bounty Gets Hip (and Hop)

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Check out this video from Procter and Gamble (!) for Bounty paper towels. I applaud the effort to bring some excitement and coolness into the...

Quit Your Job and Make Your Old Company Your First New...

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Recently I had the pleasure of being interviewed by Brian F. Martin, host of  Brand Connections Brand Fast-Trackers. We talked about what makes a successful...

Finding the Right Job Fit: Large vs. Small

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Julie Cottineau gives her top tips from her 25+ years at great companies such as Grey, Interbrand and Virgin in this post, "Finding the Right...

Super Bowl Ad Round-up- My Top 5

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Great game! Ads...well not so much. There were definitely some good ones in there but overall I found the lot pretty uninspiring. I guess it...

Opera With A More Approachable TWIST

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Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong! The Metropolitan Opera continues its 10-year tradition...

‘Word of Eye’ Is Key to Success in Branding Today

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Forbes columnist Allen Adamson recently came to BrandTwist founder Julie Cottineau for her input regarding the latest digital technology trends and their impact on...

Navigating the Brand Jungle

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Is branding getting harder? Every generation of marketers probably thinks it’s got the biggest challenges (just ask the perpetually scowling Don Draper of Mad...

Brilliantly Simple, Effective Messaging

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I love this ad. It catches my eye every time I see it. The headline is perfect. Short, to the point, assumes the viewer...

5 Super Bowl TWISTS to add to your Brand Playbook

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Whether or not you're a fan of the game of football and a regular watcher, we can all learn something by being an ad spectator on the big day. With 30-second spots going for close to a record $7 million dollars this year, chances are that these brands have put a lot of time into developing messages with a unique TWIST - a fresh perspective that breaks through.