Agency vs. Client: What’s the Best Fit For You?
This post, Agency vs. Client: What's the Best Fit For You? is another in our series providing insight and action steps for those seeking...
It’s Getting Blurry Out There
In this new era of fluid collaboration and two way conversations enabled by social media the lines between sponsors and content have become increasingly...
Is Domino’s the “New Coke”?
Many of you probably remember the Domino's fiasco of last April when two employees made a rogue video pretending to put disgusting things in the...
Branding: An Entrepreneur’s Secret Weapon, smallbizdaily
Recently I had the pleasure of being interviewed about entrepreneurship and business branding by author, columnist and online talk show host Jane Applegate for her column...
Try to Get Fired
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #5: THINK OF ONE THING THAT...
‘Word of Eye’ Is Key to Success in Branding Today
Forbes columnist Allen Adamson recently came to BrandTwist founder Julie Cottineau for her input regarding the latest digital technology trends and their impact on...
A Rise in Booty Branding?
I am wondering if this is a new trend. Part of a recession-reaction, devil may care “bigger is better” attitude.
Today, I learned (quite by...
Dutch Bros. Coffee: Brewers of Brand Personality
The Dutch Bros. brand has built a solid and enthusiastic customer base and gives takeaways that any business can start using to build up...
Bounty Gets Hip (and Hop)
Check out this video from Procter and Gamble (!) for Bounty paper towels.
I applaud the effort to bring some excitement and coolness into the...
Navigating the Brand Jungle
Is branding getting harder? Every generation of marketers probably thinks it’s got the biggest challenges (just ask the perpetually scowling Don Draper of Mad...