Advertising

Creative twists on how to make SWAG unique and our business get noticed. This entry, Stand Out in a Bag Full of SWAG, from...

Check out this video from Procter and Gamble (!) for Bounty paper towels. I applaud the effort to bring some excitement and coolness into the...

Recently I had the pleasure of being interviewed by Brian F. Martin, host of  Brand Connections Brand Fast-Trackers. We talked about what makes a successful...

Julie Cottineau gives her top tips from her 25+ years at great companies such as Grey, Interbrand and Virgin in this post, "Finding the Right...

Great game! Ads...well not so much. There were definitely some good ones in there but overall I found the lot pretty uninspiring. I guess it...

Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong! The Metropolitan Opera continues its 10-year tradition...

Forbes columnist Allen Adamson recently came to BrandTwist founder Julie Cottineau for her input regarding the latest digital technology trends and their impact on...

Is branding getting harder? Every generation of marketers probably thinks it’s got the biggest challenges (just ask the perpetually scowling Don Draper of Mad...

I love this ad. It catches my eye every time I see it. The headline is perfect. Short, to the point, assumes the viewer...

Whether or not you're a fan of the game of football and a regular watcher, we can all learn something by being an ad spectator on the big day. With 30-second spots going for close to a record $7 million dollars this year, chances are that these brands have put a lot of time into developing messages with a unique TWIST - a fresh perspective that breaks through.