Opera With A More Approachable TWIST

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Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong! The Metropolitan Opera continues its 10-year tradition...

Network More Effectively to Land the Job

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This post, Network More Effectively to Land the Job, is another in our series providing insight and action steps for those seeking a career...

Navigating the Brand Jungle

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Is branding getting harder? Every generation of marketers probably thinks it’s got the biggest challenges (just ask the perpetually scowling Don Draper of Mad...

‘Word of Eye’ Is Key to Success in Branding Today

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Forbes columnist Allen Adamson recently came to BrandTwist founder Julie Cottineau for her input regarding the latest digital technology trends and their impact on...

Branding: An Entrepreneur’s Secret Weapon, smallbizdaily

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Recently I had the pleasure of being interviewed about entrepreneurship and business branding by author, columnist and online talk show host Jane Applegate for her column...

A Sweet Twist That Delivers Results

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Many non-profits rely on volunteers – but some actions, like giving blood, require a temporarily unpleasant experience to contribute to long term benefits. The Australian...

Lessons That I Learned From Virgin

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To see more of our articles for  Women Business Owners Today (WBOT) click HERE. So excited to be on the cover of Women Business Owners Today e-zine! This...

5 Ways a Strong Brand Can Ignite your Small Business

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Over the 5 years I worked for Virgin in the U.S. development office, I met some amazing entrepreneurs and small business owners. These folks, I’m...

Is Domino’s the “New Coke”?

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Many of you probably remember the Domino's fiasco of last April when two employees made a rogue video pretending to put disgusting things in the...

The Whoopi Goldberg Poise Ad: Huh?

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I don't remember a lot of ads from Sunday's Academy Awards Ceremony. But I do remember this ad for Poise with Whoopi Goldberg. But I'm...